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Author: Stan Phelps
Publisher:
ISBN: 9780984983803
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Author: Stan Phelps
Publisher:
ISBN: 9780984983803
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Author: Stan Phelps
Publisher:
ISBN: 9780984983865
Category :
Languages : en
Pages :
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Book Description
Author: Annabel Pitcher
Publisher: Little, Brown Books for Young Readers
ISBN: 0316370746
Category : Young Adult Fiction
Languages : en
Pages : 278
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Book Description
My name is Tess Turner--at least, that's what I've always been told. I have a voice but it isn't mine. It used to say things so I'd fit in, to please my parents, to please my teachers. It used to tell the universe I was something I wasn't. It lied. It never occurred to me that everyone else was lying too. Fifteen-year-old Tess doesn't mean to become mute. At first, she's just too shocked to speak. And who wouldn't be? Discovering your whole life has been a lie because your dad isn't your real father is a pretty big deal. Terrified of the truth, Tess retreats into silence. Reeling from her family's betrayal, Tess sets out to discover the identity of her real father. He could be anyone--even the familiar-looking teacher at her school. Tess continues to investigate, uncovering a secret that could ruin multiple lives. It all may be too much for Tess to handle, but how can she ask for help when she's forgotten how to use her voice? In a brilliant study of identity, betrayal, and complex family dynamics, award-winning author Annabel Pitcher explores the importance of communication, even when we're faced with unspeakable truths.
Author: Stan Phelps
Publisher: 9 Inch Marketing
ISBN: 9780984983896
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
Author: Marcus Pfister
Publisher: Simon and Schuster
ISBN: 1558580093
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Summary: The most beautiful fish in the entire ocean discovers the real value of personal beauty and friendship.
Author: Evan Carroll
Publisher: 9 Inch Marketing
ISBN: 9781732665255
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed? We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish. Call to Action Your brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want. The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish. Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story "Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel "If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
Author: Richard Flanagan
Publisher: Grove/Atlantic, Inc.
ISBN: 0802191991
Category : Fiction
Languages : en
Pages : 424
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Book Description
Winner of the Commonwealth Prize New York Times Book Review—Notable Fiction 2002 Entertainment Weekly—Best Fiction of 2002 Los Angeles Times Book Review—Best of the Best 2002 Washington Post Book World—Raves 2002 Chicago Tribune—Favorite Books of 2002 Christian Science Monitor—Best Books 2002 Publishers Weekly—Best Books of 2002 The Cleveland Plain Dealer—Year’s Best Books Minneapolis Star Tribune—Standout Books of 2002 Once upon a time, when the earth was still young, before the fish in the sea and all the living things on land began to be destroyed, a man named William Buelow Gould was sentenced to life imprisonment at the most feared penal colony in the British Empire, and there ordered to paint a book of fish. He fell in love with the black mistress of the warder and discovered too late that to love is not safe; he attempted to keep a record of the strange reality he saw in prison, only to realize that history is not written by those who are ruled. Acclaimed as a masterpiece around the world, Gould’s Book of Fish is at once a marvelously imagined epic of nineteenth-century Australia and a contemporary fable, a tale of horror, and a celebration of love, all transformed by a convict painter into pictures of fish.
Author: Igor Kraus
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
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Book Description
Fairy Tale GOLDFISH. Once a Magic Goldfish got into the old man's fishing net. She asks him to let her go to sea and promises to fulfill any of his wishes. The old man is kind and decided to let her go. However, his old wife is not so kind. She demands too much from the Goldfish and is left with nothing. The moral is that greed is punishable. Perhaps You will discover another side of this Fairy Tale! ◆ Great to Read Aloud for Toddlers Ages 2-6 ◆ Recommended for Children, Parents, and Grandparents The series of Fairy Tales SMALL BOOKS WITH BIG PICTURES is a large collection of illustrated Fairy Tales for Children. In it, we have collected and illustrated the most famous, fascinating and instructive Fairy Tales of various cultures. Each Story teaches kindness, justice, and helps children learn more about the world around them. Authors of the Book series: Kraus Brothers. This is just one fairy tale. Next, you expect a lot of another funny stories. To be continued... p/s Dear Reader! It is very important for me to know YOUR opinion! Please write a few words about the book. It will help to make my book better. Thank You! (c) 2019 All Rights Reserved! Tags: A Cute Children's Fairy Tale for Kids, Funny Fairy Tales for Toddlers, Small books with big pictures, for Toddlers Ages 2-6
Author: Travis Carson
Publisher: 9 Inch Marketing
ISBN: 9781732665279
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Excel Under Pressure Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of Market Force, the book provides perspective and tools for winning in sales and client management. The book consists of three main sections: Section I outlines the Why. Here we explore our metaphor of the Diamond Goldfish. We'll share the reasoning behind the diamond as a metaphor and the symbolism of the goldfish. The section will also explore our human biology, examine the impact of pressure, and uncover the four behavioral styles (Control, Influence, Power, and Authority). Section II explains the What. Here we share the process of leveraging the Diamond Rule. We'll uncover how to M.I.N.E. for diamonds with the four-step process of Mindset, Identify, Neutralize, and Empathize. Section III showcases the How. We explore each stage of the sales process using Market Force principles. First, we'll examine the Big Picture. Then we'll look in turn at setting the foundation, hosting the first meeting, and working the sale. We reveal how to acknowledge success and set-up for the next go-around. We'll finish the section by discussing the Diamond Rule Matrix, a quick reference guide to assess how your behavioral style works best with each of the four styles. Praise for Diamond Goldfish "In a clever, practical, tactical, and biological (yes, biological) framework, Diamond Goldfish will help you to recognize four different types of stakeholders you meet with when you are selling. You'll also discover their primary response to pressure, as well as how to best to resolve their concerns." - ANTHONY IANNARINO, BEST-SELLING AUTHOR OF THE ONLY SALES GUIDE YOU'LL EVER NEED, EAT THEIR LUNCH, AND THE LOST ART OF CLOSING "If put into practice on a wide scale, this brilliant Diamond Rule concept has the potential to revolutionize how business relationships work, producing improved results for everyone involved, both emotionally and financially." - STEVE SIPRESS, FOUNDER AND PRESIDENT OF CEO SCOTTSDALE AND SUCCESSFUL SELLING SYSTEMS, INC Ready to upgrade your humanware and achieve prosperity in business?
Author: J R R R (Jim) Hardison
Publisher:
ISBN:
Category :
Languages : en
Pages : 396
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Book Description
Fish Wielder is kind of like Lord of the Rings, set in Narnia, if it was written by the guys who made Monty Python and the Holy Grail while they were listening to the music of They Might Be Giants. In ancient times, the Dark Lord Mauron cooked the most powerful magic chocolate dessert ever made, the Pudding of Power. One thousand and two years later, the evil leader of the Bad Religion, the Heartless One, is trying to recover the lost pudding in order to enslave the peoples of Grome. Only the depressed barbarian warrior Thoral Might Fist and his best friend, Brad the talking Koi fish, have a chance to save the world of Grome from destruction, but that's going to take a ridiculous amount of magic and mayhem. Thus begins the epically silly epic fantasy of epic proportions, Fish Wielder-book one of the Emperor of the Bracelet Trilogy.
