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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: K. J. Reilly
Publisher: Little, Brown Books for Young Readers
ISBN: 1368022758
Category : Young Adult Fiction
Languages : en
Pages : 277
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Book Description
Joel Higgins has 901 unsent text messages saved on his phone. Ever since the thing that happened, there are certain people he hasn't been able to talk to in person. Sure, he shows up at school, does his mandatory volunteer hours at the soup kitchen, and spends pretty much every moment thinking about Eli, the most amazing girl in the world. But that doesn't mean he's keeping it together, or even that he has any friends. So instead of hanging out with people in real life, he drafts text messages. But he never presses send. As dismal as sophomore year was for Joel, he doesn't see how junior year will be any better. For starters, Eli doesn't know how he feels about her, his best friend Andy's gone, and he basically bombed the SATs. But as Joel spends more time at the soup kitchen with Eli and Benj, the new kid whose mouth seems to be unconnected to his brain, he forms bonds with the people they serve there-including a veteran they call Rooster-and begins to understand that the world is bigger than his own pain. In this dazzling, hilarious, and heartbreaking debut, Joel grapples with the aftermath of a tragic loss as he tries to make sense of the problems he's sees all around him with the help of banned books, Winnie-the-Pooh, a field of asparagus, and many pairs of socks.
Author: Phil Jones
Publisher: Page Two Books, Incorporated
ISBN: 9781989603079
Category :
Languages : en
Pages : 208
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Book Description
Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
Author: Roger Priddy
Publisher: Macmillan
ISBN: 0312506643
Category : Juvenile Nonfiction
Languages : en
Pages : 19
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Book Description
Invites youngsters to press the lettered buttons and repeat the letters as they look at objects beginning with each letter--from an apple to some zebras--in the illustrations. On board pages.
Author: Inge Leimberg
Publisher: Fairleigh Dickinson
ISBN: 1611470013
Category : Literary Criticism
Languages : en
Pages : 294
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Book Description
'What may words say_?' A Reading of The Merchant of Venice contains, in a form resembling a running commentary, a comprehensive and in many respects unconventional interpretation of The Merchant of Venice. The play's development of ideas is unfolded in a literary analysis that focuses on the poet's words in their philological, historical, and philosophical contexts. What the words say is that the play is dominated by the three Delphic maxims, Know thyself, Nothing too much, and Give surety and harm is at hand. Within the intellectual and ethical compass of these tenets the two-stranded action of the play is developed, and the question why Shakespeare added the story of the caskets to the story of the bond is answered by the words law and choice, which are as closely connected semantically as the two stories are interrelated in the dramatic structure. The self-knowledge achieved in the musical cadence of the play is everyone's seeing God's image in the other person, and the law finally chosen is forgiveness.
Author: Richard Mitchell
Publisher:
ISBN: 9781888173673
Category : English language
Languages : en
Pages : 0
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Book Description
Author: Marv Goldberg
Publisher: Scarecrow Press
ISBN: 1461669723
Category : Biography & Autobiography
Languages : en
Pages : 337
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Book Description
The story of the Ink Spots is a rags-to-riches story beloved in American mythology. The success of the Ink Spots inspired many others to attempt (some merely mimicking) their popular and musical success. They were, without question, the most influential black vocal group of the 1940s, and one of the earliest to sing "sweet ballads," which they elevated to an art form (although an increasingly formulaic one). Goldberg gets behind the streamers and glitter of the Ink Spots and the publicity machines of record labels, and provides the story of the group's creation, its music, and its monumental impact on the course of American music. More Than Words Can Say uncovers the mythos and origins of the Ink Spots, from the dramatic stories of finding the band name, to the dozens of individuals who still claim to be original members of the group. Goldberg interviews some of the singers, musicians, and arrangers associated with the original Ink Spots who provide invaluable first-hand accounts of the group. The book discusses the musical environment of the Ink Spots, including the ASCAP/BMI War, gas rationing, War of the Record Speeds, vinyl shortages, and all the lawsuits. Additionally, Goldberg has searched tirelessly through Billboard magazine and theater reviews to get a sense of the Ink Spots' contemporary reception. Also included is a bibliography of sources and a complete alphabetical listing of Ink Spots recordings released on Decca or Victor labels. A fascinating story filled with excellently researched information and exciting anecdotes, Goldberg's text brings out the "authentic" story of the Ink Spots, from their origins in the early 1930s through the tumultuous recording world of 1940s and 1950s America.
Author: Mica Pollock
Publisher: New Press, The
ISBN: 1620971046
Category : Education
Languages : en
Pages : 255
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Book Description
An essential guide to transforming the quotidian communications that feed inequality in our schools—from the award-winning editor of Everyday Antiracism Words matter. Every day in schools, language is used—whether in the classroom, in a student-teacher meeting, or by principals, guidance counselors, or other school professionals—implying, intentionally or not, that some subset of students have little potential. As a result, countless students “underachieve,” others become disengaged, and, ultimately, we all lose. Mica Pollock, editor of Everyday Antiracism—the progressive teacher’s must-have resource—now turns to what it takes for those working in schools to match their speech to their values, giving all students an equal opportunity to thrive. By juxtaposing common scenarios with useful exercises, concrete actions, and resources, Schooltalk describes how the devil is in the oft-dismissed details: the tossed-off remark to a student or parent about the community in which she lives; the way groups—based on race, ability, and income—are discussed in faculty meetings about test scores and data; the assumptions and communication breakdowns between counselors, teachers, and other staff that cause kids to fall needlessly through the cracks; or the deflating comment to a young person about her college or career prospects. Schooltalk will empower educators of every ilk, revealing to them an incredibly effective tool at their disposal to support the success of all students every day: their words.
Author: Meryl Runion
Publisher: Morgan James Pub
ISBN: 9781600378638
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Have you ever needed to express yourself but did not because you could not find the right words? Have you ever walked away from a situation and thought of the perfect thing to say AFTER it was too late? Have you ever given a long explanation and wondered-is there a faster, more effective way to communicate? PowerPhrases! is the answer to those problems and questions. PowerPhrases! provides a toolbox of the perfect expressions to get your point across clearly and confidently. This book provides powerful words when you need them most. You will learn the exact words to assure common understanding, clear up conflict, establish a connection, get what you want and refuse what you don't want. Knowing what to say results in increased confidence, enhanced self-esteem, refinement and professionalism and the ability to slide out of sticky situations with grace and ease. PowerPhrases(tm)! tells you exactly what to say.
Author: Tom Heehler
Publisher: Sourcebooks, Inc.
ISBN: 1402262485
Category : Reference
Languages : en
Pages : 395
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Book Description
The Well-Spoken Thesaurus is designed to help you improve your communication skills by expanding your vocabulary. The book includes over 200 words, arranged in easy-to-use categories, such as "positive emotions," "negative emotions," "intellectual terms," and "descriptive terms." Each entry includes a definition, synonyms, antonyms, and usage examples. The Well-Spoken Thesaurus is particularly useful for writers who want to improve the precision and impact of their language. By providing a range of synonyms for common words and phrases, the book helps writers avoid repetition and clichés, while also encouraging them to use language that is more vivid, specific, and memorable. Some of the benefits of using The Well-Spoken Thesaurus include: Making a stronger impression: By choosing words that are more precise and impactful, you can help your writing stand out from the crowd and make a stronger impression. Demonstrating your communication skills: Using a wide range of vocabulary can demonstrate that you are articulate, sophisticated, and able to communicate effectively. Conveying your personality: Includes a range of descriptive terms that can help you convey your personality and character traits in your writing Overall, The Well-Spoken Thesaurus can be a valuable resource for anyone who wants to improve their writing and communication skills.
