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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 438
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 438
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: K. J. Reilly
Publisher: Disney-Hyperion
ISBN: 9781368018609
Category : Young Adult Fiction
Languages : en
Pages : 0
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Book Description
Joel Higgins has 901 unsent text messages saved on his phone. Ever since the thing that happened, there are certain people he hasn't been able to talk to in person. Sure, he shows up at school, does his mandatory volunteer hours at the soup kitchen, and spends pretty much every moment thinking about Eli, the most amazing girl in the world. But that doesn't mean he's keeping it together, or even that he has any friends. So instead of hanging out with people in real life, he drafts text messages. But he never presses send. As dismal as sophomore year was for Joel, he doesn't see how junior year will be any better. For starters, Eli doesn't know how he feels about her, his best friend Andy's gone, and he basically bombed the SATs. But as Joel spends more time at the soup kitchen with Eli and Benj, the new kid whose mouth seems to be unconnected to his brain, he forms bonds with the people they serve there-including a veteran they call Rooster-and begins to understand that the world is bigger than his own pain. In this dazzling, hilarious, and heartbreaking debut, Joel grapples with the aftermath of a tragic loss as he tries to make sense of the problems he's sees all around him with the help of banned books, Winnie-the-Pooh, a field of asparagus, and many pairs of socks.
Author: Michelle Cox
Publisher: Honor Books
ISBN: 9781434799975
Category : Christian life
Languages : en
Pages : 0
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Book Description
This collection of touching, true stories, coupled with tips on how to use your words to encourage others, is a poignant reminder of the power of simple little words.
Author: Phil Jones
Publisher: Page Two Books, Incorporated
ISBN: 9781989603079
Category :
Languages : en
Pages : 208
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Book Description
Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
Author: Stacey Abrams
Publisher: HarperCollins
ISBN: 0063209497
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
#1 New York Times bestseller and NAACP Image Award winner! The debut picture book from iconic voting rights advocate and bestselling author Stacey Abrams is an inspiring tale of determination, based on her own childhood. Stacey is a little girl who loves words more than anything. She loves reading them, sounding them out, and finding comfort in them when things are hard. But when her teacher chooses her to compete in the local spelling bee, she isn’t as excited as she thought she’d be. What if she messes up? Or worse, if she can’t bring herself to speak up, like sometimes happens when facing bullies at school? Stacey will learn that win or lose . . . her words are powerful, and sometimes perseverance is the most important word of all. Plus don't miss the follow-up from the same team, Stacey's Remarkable Books!
Author: Roger Priddy
Publisher: Macmillan
ISBN: 0312506643
Category : Juvenile Nonfiction
Languages : en
Pages : 19
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Book Description
Invites youngsters to press the lettered buttons and repeat the letters as they look at objects beginning with each letter--from an apple to some zebras--in the illustrations. On board pages.
Author: Marv Goldberg
Publisher: Scarecrow Press
ISBN: 1461669723
Category : Biography & Autobiography
Languages : en
Pages : 337
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Book Description
The story of the Ink Spots is a rags-to-riches story beloved in American mythology. The success of the Ink Spots inspired many others to attempt (some merely mimicking) their popular and musical success. They were, without question, the most influential black vocal group of the 1940s, and one of the earliest to sing "sweet ballads," which they elevated to an art form (although an increasingly formulaic one). Goldberg gets behind the streamers and glitter of the Ink Spots and the publicity machines of record labels, and provides the story of the group's creation, its music, and its monumental impact on the course of American music. More Than Words Can Say uncovers the mythos and origins of the Ink Spots, from the dramatic stories of finding the band name, to the dozens of individuals who still claim to be original members of the group. Goldberg interviews some of the singers, musicians, and arrangers associated with the original Ink Spots who provide invaluable first-hand accounts of the group. The book discusses the musical environment of the Ink Spots, including the ASCAP/BMI War, gas rationing, War of the Record Speeds, vinyl shortages, and all the lawsuits. Additionally, Goldberg has searched tirelessly through Billboard magazine and theater reviews to get a sense of the Ink Spots' contemporary reception. Also included is a bibliography of sources and a complete alphabetical listing of Ink Spots recordings released on Decca or Victor labels. A fascinating story filled with excellently researched information and exciting anecdotes, Goldberg's text brings out the "authentic" story of the Ink Spots, from their origins in the early 1930s through the tumultuous recording world of 1940s and 1950s America.
Author: Inge Leimberg
Publisher: Fairleigh Dickinson
ISBN: 1611470013
Category : Literary Criticism
Languages : en
Pages : 294
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Book Description
'What may words say_?' A Reading of The Merchant of Venice contains, in a form resembling a running commentary, a comprehensive and in many respects unconventional interpretation of The Merchant of Venice. The play's development of ideas is unfolded in a literary analysis that focuses on the poet's words in their philological, historical, and philosophical contexts. What the words say is that the play is dominated by the three Delphic maxims, Know thyself, Nothing too much, and Give surety and harm is at hand. Within the intellectual and ethical compass of these tenets the two-stranded action of the play is developed, and the question why Shakespeare added the story of the caskets to the story of the bond is answered by the words law and choice, which are as closely connected semantically as the two stories are interrelated in the dramatic structure. The self-knowledge achieved in the musical cadence of the play is everyone's seeing God's image in the other person, and the law finally chosen is forgiveness.
Author: James W. Pennebaker
Publisher: Bloomsbury Publishing USA
ISBN: 1608194965
Category : Language Arts & Disciplines
Languages : en
Pages : 366
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Book Description
The author of Opening Up draws on groundbreaking research in computational linguistics to explain what our language choices reveal about feelings, self-concept and social intelligence, in a lighthearted treatise that also explores the language personalities of famous individuals. 40,000 first printing.
Author: Richard Mitchell
Publisher:
ISBN: 9781888173673
Category : English language
Languages : en
Pages : 0
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Book Description
