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Author: Jeffrey Pfeffer
Publisher: Harvard Business Press
ISBN: 1422103129
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The question of how to improve organizational effectiveness through better people management is always top of mind. This book challenges incorrect and oversimplified assumptions and much conventional management wisdom - delivering business commentary that helps business leaders make smarter decisions.
Author: Jeffrey Pfeffer
Publisher: Harvard Business Press
ISBN: 1422103129
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The question of how to improve organizational effectiveness through better people management is always top of mind. This book challenges incorrect and oversimplified assumptions and much conventional management wisdom - delivering business commentary that helps business leaders make smarter decisions.
Author: David Hofstede
Publisher: Watson-Guptill Publications
ISBN: 9780823084418
Category : Performing Arts
Languages : en
Pages : 226
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Book Description
TV is never short of bad ideas, as demonstrated in a guide to one hundred of television's most memorable blunders and bloopers, arranged in a count-down format and including information on each incident that seeks to answer the question of "Why did this happen?" Original.
Author: Steve Adubato
Publisher: Rutgers University Press
ISBN: 0813545536
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
Author:
Publisher: Rowman & Littlefield
ISBN: 1599216965
Category :
Languages : en
Pages : 307
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Book Description
Author: Carlos Lozada
Publisher: Simon & Schuster
ISBN: 1982145625
Category : Political Science
Languages : en
Pages : 272
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Book Description
The Washington Post’s Pulitzer Prize–winning book critic uses the books of the Trump era to argue that our response to this presidency reflects the same failures of imagination that made it possible. As a book critic for The Washington Post, Carlos Lozada has read some 150 volumes claiming to diagnose why Trump was elected and what his presidency reveals about our nation. Many of these, he’s found, are more defensive than incisive, more righteous than right. In What Were We Thinking, Lozada uses these books to tell the story of how we understand ourselves in the Trump era, using as his main characters the political ideas and debates at play in America today. He dissects works on the white working class like Hillbilly Elegy; manifestos from the anti-Trump resistance like On Tyranny and No Is Not Enough; books on race, gender, and identity like How to Be an Antiracist and Good and Mad; polemics on the future of the conservative movement like The Corrosion of Conservatism; and of course plenty of books about Trump himself. Lozada’s argument is provocative: that many of these books—whether written by liberals or conservatives, activists or academics, Trump’s true believers or his harshest critics—are vulnerable to the same blind spots, resentments, and failures that gave us his presidency. But Lozada also highlights the books that succeed in illuminating how America is changing in the 21st century. What Were We Thinking is an intellectual history of the Trump era in real time, helping us transcend the battles of the moment and see ourselves for who we really are.
Author: Robert McMath
Publisher: Crown Currency
ISBN: 0307793648
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to: Steer clear of the number one killer of new products (page 129) Develop a marketing campaign based on a "Significant Point of Difference" (page 183) Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101) Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28) Combat "Corporate Alzheimer's" (page 4) and much more !
Author: Bruce Felton
Publisher: Globe Pequot
ISBN: 9781599211329
Category : History
Languages : en
Pages : 0
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Book Description
Now revised and expanded, this best-selling compendium of some 400 harebrained schemes, fool notions, and misguided obsessions both grandiose and mundane covers bad ideas in politics, science, sports, and more.
Author: John D. Beatty
Publisher: Lulu.com
ISBN: 0557043328
Category :
Languages : en
Pages : 190
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Book Description
Author: James Walter
Publisher: ReadHowYouWant.com
ISBN: 1459604946
Category : History
Languages : en
Pages : 590
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Book Description
Ideas are at the heart of our politics. They are the means by which people are influenced and mobilised. Australian politics have been shaped by distinctive patterns of political thought from the colonial period to the Rudd government. But how have these patterns arisen? And what have been their effects on shaping what we think is politically po...
Author: Marcy Massura
Publisher: Lulu.com
ISBN: 0557441757
Category : Humor
Languages : en
Pages : 68
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Book Description
Ever see a vintage advertisement and ask "What were they thinking?", well humorist Marcy Massura has the answer. Through the use of comedic dialogue and commentary she takes these retro jewels and turns them into entertaining comedy.Perfect gift for vintage and humor lovers alike!
