Author: MaryLee Sachs
Publisher: Routledge
ISBN: 1134761279
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
Author: Dr Claire T Tomlins
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472417461
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an identity to spark the corporate design strategy and creative inputs for marketing purposes; including design management, measurements and IP topics. This book explains to business people, designers and students why design is important and where each of their skills are required within the corporate environment.
Author: Ms Sarah Cook
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472447697
Category : Computers
Languages : en
Pages : 193
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Book Description
Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience that customers receive. How leaders behave has a direct impact on their team's motivation to go the extra mile to deliver excellent service for the customer. Sarah Cook’s vision for Leading the Customer Experience is to provide practical advice, tools and techniques for managers in how to effectively lead and motivate their team to deliver the best possible customer service. This book encapsulates her research on the behaviours of leaders who successfully create an environment where employees deliver exceptional service and she brings a pragmatic and business focused approach to the topic.
Author: Mr Colin Harper
Publisher: Gower Publishing, Ltd.
ISBN: 1472424875
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.
Author: Mark Edward Soper
Publisher: Pearson Education
ISBN: 0133037703
Category : Computers
Languages : en
Pages : 1404
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Book Description
Learn, prepare, and practice for CompTIA A+ 220-801 and 220-802 exam success with this CompTIA Authorized Cert Guide from Pearson IT Certification, a leader in IT Certification learning and a CompTIA Authorized Platinum Partner. This is the eBook version of the print title. Note that the eBook does not provide access to the practice test software that accompanies the print book. Access to the beep codes, memory tables, and a glossary is available through product registration at Pearson IT Certification; or see instructions in the back pages of your eBook. Master CompTIA A+ 220-801 and 220-802 exam topics Assess your knowledge with chapter-ending quizzes Review key concepts with exam preparation tasks Limited Time Offer: Buy CompTIA A+ 220-801 and 220-802 Authorized Cert Guide and receive a 10% off discount code for the CompTIA A+ 220-801 and 220-802 exams. To receive your 10% off discount code: Register your product at pearsonITcertification.com/register When prompted enter ISBN number 9780789748508 Go to your Account page and click on “Access Bonus Content” CompTIA A+ 220-801 and 220-802 Authorized Cert Guide is a best-of-breed study guide. Best-selling authors and expert instructors Mark Soper, Scott Mueller, and David Prowse help you master all the topics you need to know to succeed on your CompTIA 220-801 and 220-802 exams and move into a successful career as an IT technician. Every feature of this book is designed to support both efficient exam preparation and long-term mastery: Includes coverage of the new performance based questions Opening Topics Lists define the topics you’ll need to learn in each chapter, including a list of the official exam objectives covered in that chapter Exam Preparation Tasks include reviewing key topics, completing memory tables, defining key terms, working through scenarios, and answering review questions–all designed to help you go beyond simple facts to make sure you master concepts crucial to both passing the exam and enhancing your career Key Terms defined in a complete glossary explain all the field’s essential terminology The eBook includes access to sample beep codes to help you learn about these valuable troubleshooting tools, memory tables, and the glossary, all in searchable PDF format. Go to the back pages of your eBook for instructions on how to access this content. Well-regarded for its level of detail, assessment features, and challenging review questions and exercises, this CompTIA authorized study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. The CompTIA authorized study guide helps you master all the topics on the A+ exam, including Motherboards, processors, RAM, and BIOS Power supplies and system cooling I/O, input ports, and devices Video displays and video cards Customized PCs Laptops and mobile devices Printers Storage devices Installing, using, and troubleshooting Windows Virtualization Networking Security Operational procedures and communications methods
Author: Dean Ormandy
Publisher: Dean Ormandy
ISBN: 0646357654
Category : Computers
Languages : en
Pages : 82
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 128
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: David Mannheim
Publisher: eBook Partnership
ISBN: 1839526807
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change. ? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money. ? Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it’s supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That’s how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.
Author: Mark Edward Soper
Publisher: Pearson IT Certification
ISBN: 0134400682
Category : Computers
Languages : en
Pages : 2079
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Book Description
CompTIA A+ 220-901 and 220-902 exams retired in 2019. Search the store to find CompTIA A+ Core 1 (220-1001) and Core 2 (220-1002) books, eBooks, and video courses. CompTIA A+ 220-901 and 220-902 Cert Guide, Academic Editionis a comprehensive guide to the new A+ exams from CompTIA from one of the leading A+ Certification authors. With over 15 years of experience in developing CompTIA A+ Certification content and 30 years of experience in the computer field, Mark teaches you not just what you need to pass the exams, but also what you need to know to apply your knowledge in the real world. This book is rich with learning and exam preparation features: Hands-on lab exercises Real-world test preparation advice This is the eBook edition of the CCDA 200-310 Official Cert Guide. This eBook does not include the practice exam that comes with the print edition. CompTIA A+ 220-901 and 220-902 Cert Guide, Academic Editionis a comprehensive guide to the new A+ exams from CompTIA from one of the leading A+ Certification authors. With over 15 years of experience in developing CompTIA A+ Certification content and 30 years of experience in the computer field, Mark teaches you not just what you need to pass the exams, but also what you need to know to apply your knowledge in the real world. This book is rich with learning and exam preparation features: Hands-on lab exercises Real-world test preparation advice This is the eBook edition of the CCDA 200-310 Official Cert Guide. This eBook does not include the practice exam that comes with the print edition. Each chapter takes a ground-up approach - starting with the essentials and gradually building to larger, more complex concepts. Regardless of your level of experience, from beginner to expert, this book helps you improve your knowledge and skills. Loaded with informative illustrations, photos and screen captures that help readers follow along, the book also includes access to bonus content including a handy objectives index that maps each test objective to the section of the book in which that objective is covered. This invaluable tool will help readers be certain that they are ready for test day! The Academic Edition is ideal for the classroom and self-study that helps you master all the topics on the new A+ 901 and 902 exams, including Motherboards, processors, RAM, and BIOS Power supplies and system cooling I/O, input ports, and devices Video displays and video cards Customized PCs Laptops, mobile and wearable devices Printers Storage devices including SSDs Installing, using, and troubleshooting Windows, Linux, and OS X Virtualization Networking Security Operational procedures and communications methods
Author: Robert Cowart
Publisher: Que Publishing
ISBN: 9780789721259
Category : Computers
Languages : en
Pages : 1544
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Book Description
Covers installation, configuration, Registry manipulation, network management, Active Directory, and security.
