What Our Lettering Needs

What Our Lettering Needs PDF Author: Rick Cusick
Publisher:
ISBN: 9781933360553
Category : Calligraphy
Languages : en
Pages : 0

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Book Description
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.

What Our Lettering Needs

What Our Lettering Needs PDF Author: Rick Cusick
Publisher:
ISBN: 9781933360553
Category : Calligraphy
Languages : en
Pages : 0

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Book Description
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.

Guide to Mindful Lettering

Guide to Mindful Lettering PDF Author: Lisa Funk
Publisher:
ISBN: 9780998130019
Category :
Languages : en
Pages : 80

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Book Description


Little Book of Lettering

Little Book of Lettering PDF Author: Emily Gregory
Publisher: Chronicle Books
ISBN: 9781452112022
Category : Design
Languages : en
Pages : 0

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Book Description
Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.

The Art of Brush Lettering

The Art of Brush Lettering PDF Author: Kelly Klapstein
Publisher:
ISBN: 1631593552
Category : Art
Languages : en
Pages : 163

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Book Description
The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.

The Art of Watercolor Lettering

The Art of Watercolor Lettering PDF Author: Kelly Klapstein
Publisher: Quarto Publishing Group USA
ISBN: 1631597817
Category : Art
Languages : en
Pages : 147

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Book Description
Learn how to master the medium—and how to go with the watercolor flow—to create one-of-a-kind lettered art and calligraphy that reflect your personal style. In this stunning follow-up to her highly praised and influential first book, The Art of Brush Lettering, lettering expert and workshop instructor Kelly Klapstein (popular on Instagram as @kellycreates) shares her secrets for mastering the essential techniques for creating lovely modern lettering and calligraphy with watercolor. Start with the basics, from choosing paints, brushes, and other supplies to preparing your paper for painting. Learn to handle watercolor paints with essential strokes and warm-ups. Explore painting letterforms in a variety of styles, from traditional to modern. Try a range of creative techniques, including blending ombrés and rainbows, creating pictorial letterforms, and combining watercolor with other mediums. Enhance your lettering with special touches by complementing it with handpainted backgrounds and simple illustrations. “Plenty of beautiful examples are included and they are really easy to re-create just by following the instructions which are always clear and concise. The letters with the beautiful colour transitions look so good. This is a very hands-on and practical book that I can easily recommend to beginners.” —Parka Blogs

The Complete Book of Chalk Lettering

The Complete Book of Chalk Lettering PDF Author: Valerie McKeehan
Publisher: Workman Publishing
ISBN: 0761186115
Category : Design
Languages : en
Pages : 177

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Book Description
Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout whose work has been featured in magazines and websites from Good Housekeeping to RealSimple.com, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills: including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake!

Lettering

Lettering PDF Author: Andrew Haslam
Publisher: Laurence King Publishing
ISBN: 1780675321
Category : Design
Languages : en
Pages : 240

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Book Description
Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography). Lettering is an essential and exhaustive reference guide for any designer wishing either to create lettering themselves or to commission work from external sources.

The Art of Whimsical Lettering

The Art of Whimsical Lettering PDF Author: Joanne Sharpe
Publisher: Penguin
ISBN: 1620335174
Category : Crafts & Hobbies
Languages : en
Pages : 259

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Book Description
A "font" of information on lettering styles! The Art of Whimsical Lettering is an artful instruction book on creating stylized fonts and expressive artwork with personal handwriting skills. Author Joanne Sharpe shows you how to create exuberant and personalized writing styles for your artworkâ€"whether it be a journal, canvas art, or other projects that use text. After an overview of Joanne's favorite tools and surfaces, take a peek into Joanne's personal lettering journal to discover how you too can collect inspiration, hone your lettering skills, and tap into your natural creativity. Joanne then demonstrates twenty art techniques for creating a variety of lettering styles using many different tools. She provides you with fifteen basic alphabets, ranging from simple pen-and-ink renditions to increasingly elaborated texts that reference calligraphy, vintage fonts, and doodle art, among other styles. Joanne also teaches you how to turn prosaic lettering into page art itself, merging text into illustration, or ornamenting words with decorative drawings.

Hand-Lettering for Everyone

Hand-Lettering for Everyone PDF Author: Cristina Vanko
Publisher: National Geographic Books
ISBN: 0399173013
Category : Art
Languages : en
Pages : 0

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Book Description
In an increasingly digital and impersonal world, hand-lettering is more popular than ever. A way to personalize everything from book covers to T-shirts and restaurant menus, as well as a form of self-expression and cutting-edge design, writing by hand makes the written word immediate and intimate. This beautiful and inviting book serves as an inspiring primer and an interactive workbook, covering: • Typography basics, including history and trends • Fearless self-expression through playfulness • Embracing the creative process, including tips from top illustrators and the art of “sketchploration” • Inspiration for adding personal touches to any kind of handlettered text Creative prompts encourage readers to create their own serifs, create lettering from found objects, make a type self-portrait, collage with found type, recreate a favorite book cover with hand-lettering, play with shading and perspective, and more. Featuring a lively (and hand-lettered) design and engaging exercises, the book will appeal to designers and illustrators as well as doodlers, hobbyists, and anyone who enjoys putting real pen to real paper. And check out Cristina's newest hand-lettered book, Adult-ish!

The Big Awesome Book of Hand & Chalk Lettering

The Big Awesome Book of Hand & Chalk Lettering PDF Author: Dina Rodriguez
Publisher: National Geographic Books
ISBN: 1465462724
Category : Art
Languages : en
Pages : 0

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Book Description
Get creative, express yourself, and add that personal touch with hand lettering! With illustrated step-by-step instructions, The Big Awesome Book of Hand & Chalk Lettering shows the complete beginner how to master the art of hand lettering. Learn best practices for the composition and design of phrases on the page, and practice flourishes to embellish your design. The Big Awesome Book of Hand & Chalk Lettering covers 15 lettering styles, both serifs and scripts—from Black Letter and "melting" to circus and Victorian. Also included are numerous borders, corners, banners, bursts, frames, and other accents. This instructional book includes chalk lettering, fun prompts for writing, and 15 craft and gift ideas. Put your personal touch on projects ranging from gift tags and chalk-lettered signs, to place cards and house number signs.