What Could Be More Inspiring Than Honesty? How and Why Honest Tea Keeps Its Brand Promises PDF Download

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What Could Be More Inspiring Than Honesty? How and Why Honest Tea Keeps Its Brand Promises

What Could Be More Inspiring Than Honesty? How and Why Honest Tea Keeps Its Brand Promises PDF Author: Jim Champy
Publisher: Pearson Education
ISBN: 0132144115
Category : Business & Economics
Languages : en
Pages : 20

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Book Description
This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats. The Honest Tea story: building a company on truth, customer engagement, and total transparency. With truth as its credo, Honest Tea encountered its first test with a new drink called Zero. Labels were at the printer when the partners discovered their sweetener would add 3.5 calories per bottle. Anything below 5 calories can legally be rounded down to 0: No one would need to know. But for Honest Tea, the discrepancy was crucial....