Webs of Influence PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Webs of Influence PDF full book. Access full book title Webs of Influence by Nathalie Nahai. Download full books in PDF and EPUB format.
Author: Nathalie Nahai
Publisher: Pearson UK
ISBN: 0273781588
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author: Nathalie Nahai
Publisher: Pearson UK
ISBN: 0273781588
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author: Mark Goulston
Publisher: AMACOM Div American Mgmt Assn
ISBN: 081442015X
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com
Author: Paul Adams
Publisher: New Riders
ISBN: 0132854295
Category : Computers
Languages : en
Pages : 171
Get Book Here
Book Description
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people – around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Joris Groen
Publisher:
ISBN:
Category :
Languages : en
Pages : 414
Get Book Here
Book Description
How do you turn visitors into buyers? And dropouts into sign-ups? Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman.With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini
Author: Michael Pantalon
Publisher: Little, Brown Spark
ISBN: 0316134651
Category : Business & Economics
Languages : en
Pages : 167
Get Book Here
Book Description
If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "yes" within an answer that sounds like "no."
Author: Philip Sheldrake
Publisher: John Wiley & Sons
ISBN: 1119978300
Category : Business & Economics
Languages : en
Pages : 141
Get Book Here
Book Description
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Author: Timothy D. Wilson
Publisher: Hachette+ORM
ISBN: 0316192074
Category : Psychology
Languages : en
Pages : 260
Get Book Here
Book Description
What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing -- the scientifically based approach described in Redirect -- can accomplish all of this. The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives. "There are few academics who write with as much grace and wisdom as Timothy Wilson. Redirect is a masterpiece." -- Malcolm Gladwell
Author: Harrison Monarth
Publisher: McGraw Hill Professional
ISBN: 0071773894
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
SPREAD YOUR INFLUENCE FOR TRUE LEADERSHIP SUCCESS “The extraordinary power of influence is now within everyone’s reach. Recent graduates, executive assistants, project managers, and business leaders can all benefit from Monarth’s simple steps for ‘getting everyone to follow your lead.’” —MARSHALL GOLDSMITH, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There “Monarth’s monograph is must reading for everyone who needs to build their personal brand and sell themselves—which is, of course, everybody.” —JEFFREY PFEFFER, Ph.D., professor, Stanford Graduate School of Business, and author of Power: Why Some People Have It—and Others Don’t “Your ability to influence and persuade others is the single most important skill for success in business and leadership—and this book shows you how with simple, powerful, practical, and proven techniques.” —BRIAN TRACY, author of Full Engagement “Finally! A book about influence that doesn’t tell you how to impose your position on others but rather illuminates ways to build authentic relationships that are mutually beneficial. Truly a 21st-century approach to a critical skill.” —LOIS P. FRANK EL, Ph.D., author of Nice Girls Don’t Get the Corner Office and Nice Girls Just Don’t Get It “360 Degrees of Influence breaks new ground. Harrison Monarth writes with fl air, passion, and insight. Even seasoned professionals will fi nd his advice practical and invaluable.” —HARRY MILLS, Managing Director of The Mills Group and author of Artful Persuasion and The StreetSmart Negotiator About the Book: Leadership doesn’t have to be a top-down proposition. In fact, the best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. This 360 degrees of influence is what separates the good leader from the great leader. Founder of the global executive coaching firm GuruMaker, Harrison Monarth makes a living helping top figures in business and politics hone their influencing, communication, persuasion, impression management, and media skills. He teaches leaders how to operate without relying on spin or manipulation. Now, in 360 Degrees of Influence, Monarth provides everything you need to gain the trust and respect of those around you—no matter where they’re positioned in the organizational hierarchy—and expand your influence well beyond your immediate environment. Providing valuable insight into human emotion and behavior, Monarth reveals the secrets to becoming the most psychologically astute person in the room—so you can be the most influential leader in the room. Learn how to: Assess your current influencing power Overcome resistance to your ideas and proposals Know what people are thinking and feeling—even better than they do Avoid the most common decision-making pitfalls Create an influence strategy tailored to your organization’s hierarchy In addition to sharing insight he has gleaned during years of coaching leading executives, Monarth includes practice exercises, checklists, self-evaluations, and worksheets to help you tackle the challenge of influence and leadership head on. Right now, one of your own counterparts might be exerting influence over you and your boss. You can do the same thing. Apply the lessons of 360 Degrees of Influence to place yourself in the best possible position to lead the leaders.
Author: Carla D. Bass
Publisher:
ISBN: 9780997593020
Category : Business & Economics
Languages : en
Pages : 374
Get Book Here
Book Description
Write to Influence! Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More Powerful writing changes lives! You may be the best candidate -- hands down -- but if the competition is better at telling a story, you lose.Powerful writing correlates directly to success, personal and professional. With this book you will learn to: - Write to win. Make each word count and every second of the reader's time play to your advantage - Know your audience and frame the message. Critical to messaging - Banish bureaucratic blather. Infuse products with clarity, precision, and focus - Generate a resume that stands out ... for the right reasons - Retain and develop talented people. Compose powerful, effective performance appraisals to advance deserving individuals - Compose competitive submissions for contracts, grants, government requests for proposals, etc. Convince the reader you ... not someone else ... deserve this opportunity - Defend your castle/expand your empire. Make a hard-hitting case to retain or acquire resources - Create audience-friendly briefings. Find tips on text, graphics, and the delivery - Craft effective email ... polished, succinct, and likely to be read - Nail the essay for college applications. Frame an attention-grabbing essay from the opening line to its conclusion - Avoid the Dirty Dozen. Discover the most common errors in professional correspondence Attention employers! Write to Influence! is perfect for your staff! Have you read a paragraph in a report again and again ... unable to understand it? Bureaucratic blather is time consuming, frustrating, counterproductive, and the bane of today's business communication. Accurate, clear, and concise writing is the lifeblood for successful organizations ... private business; corporations; NGOs; government agencies; and the military, in particular. Apply this book to also: - Compete in large-scale award programs. Win accolades and recognition for your organization and people - Broadcast good news. Trumpet success via articles, blogs, press releases, newsletters, marking products, etc. - Extend your influence. Persuade others to support your endeavor, policy, or project. Ally with like-minded organizations - leverage their connections in a common cause - Maintain a robust web presence. Leverage each space above the fold to grab and keep the reader's attention! - Work the occasional miracle "They" say, "It can't be done." Prove them wrong! Make that influential case, Write to Influence! Choose Write to Influence! when persuasive writing is paramount to your goals.
