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Author: Patrick Schwerdtfeger
Publisher: Lulu.com
ISBN: 0557049016
Category : Computers
Languages : en
Pages : 217
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Book Description
Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable. Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.
Author: Patrick Schwerdtfeger
Publisher: Lulu.com
ISBN: 0557049016
Category : Computers
Languages : en
Pages : 217
Get Book Here
Book Description
Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable. Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 161308174X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way.
Author:
Publisher: Entrepreneur Press
ISBN: 1613082231
Category : Business & Economics
Languages : en
Pages : 848
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Book Description
Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Author: Patrick Schwerdtfeger
Publisher: John Wiley & Sons
ISBN: 1118014200
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!
Author: Howard Fosdick
Publisher: John Wiley & Sons
ISBN: 0764579967
Category : Computers
Languages : en
Pages : 722
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Book Description
&Quot;Whether you're new to Rexx or are an experienced Rexx programmer, this comprehensive reference offers you what you need to know in order to work with this easy yet powerful scripting language on any level. After a quick overview of the basics of Rexx, you'll move on to more advanced scripting topics such as portable code and optimal coding style.". "This book is for programmers on any platform who are either looking to learn Rexx or already use it and want to expand their knowledge of Rexx. A basic knowledge of programming is assumed."--BOOK JACKET.
Author: Johnny Long
Publisher: Elsevier
ISBN: 0080478050
Category : Computers
Languages : en
Pages : 529
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Book Description
Google, the most popular search engine worldwide, provides web surfers with an easy-to-use guide to the Internet, with web and image searches, language translation, and a range of features that make web navigation simple enough for even the novice user. What many users don't realize is that the deceptively simple components that make Google so easy to use are the same features that generously unlock security flaws for the malicious hacker. Vulnerabilities in website security can be discovered through Google hacking, techniques applied to the search engine by computer criminals, identity thieves, and even terrorists to uncover secure information. This book beats Google hackers to the punch, equipping web administrators with penetration testing applications to ensure their site is invulnerable to a hacker's search. Penetration Testing with Google Hacks explores the explosive growth of a technique known as "Google Hacking." When the modern security landscape includes such heady topics as "blind SQL injection" and "integer overflows," it's refreshing to see such a deceptively simple tool bent to achieve such amazing results; this is hacking in the purest sense of the word. Readers will learn how to torque Google to detect SQL injection points and login portals, execute port scans and CGI scans, fingerprint web servers, locate incredible information caches such as firewall and IDS logs, password databases, SQL dumps and much more - all without sending a single packet to the target! Borrowing the techniques pioneered by malicious "Google hackers," this talk aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of information leakage.*First book about Google targeting IT professionals and security leaks through web browsing. *Author Johnny Long, the authority on Google hacking, will be speaking about "Google Hacking" at the Black Hat 2004 Briefing. His presentation on penetrating security flaws with Google is expected to create a lot of buzz and exposure for the topic. *Johnny Long's Web site hosts the largest repository of Google security exposures and is the most popular destination for security professionals who want to learn about the dark side of Google.
Author: Patricia B. Seybold
Publisher: Random House Business Books
ISBN: 9780712680714
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Author: Patrick Schwerdtfeger
Publisher:
ISBN: 9781949642407
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Pandemic, Inc. offers a strategic roadmap for businesses navigating the Coronavirus COVID-19 pandemic and quarantine. The book details eight accelerating trends that form a convenient acronym: S A L V A G E D.S:Self-sufficiencyA:AnalyticsL:LiquidityV:VirtualizationA:AutomationG:GovernmentE:Exponential ThinkingD:DecentralizationChange creates opportunity. Seize this moment! We have never needed business leadership more than we do today. This books shows you how to survive, rebuild, and thrive in the post-COVID-19 economy.
Author: Rich Sezov
Publisher: Manning Publications
ISBN: 9781935182825
Category : Computers
Languages : en
Pages : 376
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Book Description
Summary Liferay in Action is a comprehensive and authoritative guide to building portals on the Liferay 6 platform. Fully supported and authorized by Liferay, this book guides you smoothly from your first exposure to Liferay through the crucial day-to-day tasks of building and maintaining an enterprise portal that works well within your existing IT infrastructure. About the Technology A portal is a website built around a collection of components that request, display, and share information. Liferay Portal 6, an enterprise-ready development platform, makes it a snap to build portals that integrate with your existing backend systems and provide a rich interactive user experience. Because Liferay uses standard Java and JavaScript, along with built-in SOAP and JSON support for web services, developers can be productive immediately. And since it's available in both a free, open source version as well as a fully-supported commercial edition, it's an affordable solution for almost any business or organization About the Book Liferay in Action is the official guide to building Liferay portal applications using Java and JavaScript. If you've never used Liferay before, don't worry. This book starts with the basics: setting up your development environment and creating a working portal. Then, it builds on that foundation to help you discover social features, tagging, ratings, and more. You'll also explore the Portlet 2.0 API, and learn to create custom themes and reusable templates. Experienced developers will learn how to use new Liferay APIs to build social and collaborative sites, use the message bus and workflow, implement indexing and search, and more. This book was developed in close collaboration with Liferay engineers, so it answers the right questions, and answers them in depth. No experience with Liferay or the Portlets API is required, but basic knowledge of Java and web technology is assumed. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Complete coverage of Liferay Portal 6 Covers both the commercial and open source versions Custom portlet development using the Portlet 2.0 spec Liferay's social network API Add functionality with hooks and Ext plugins ====================================== Table of Contents PART 1 WORKING WITH LIFERAY AND PORTLETS The Liferay difference Getting started with the Liferay development platform PART 2 WRITING APPLICATIONS ON LIFERAY'S PLATFORM A data-driven portlet made easy MVC the Liferay way Designing your site with themes and layout templates Making your site social Enabling user collaboration PART 3 CUSTOMIZING LIFERAY Hooks Extending Liferay effectively A tour of Liferay APIs
Author: Omar Santos
Publisher: Cisco Press
ISBN: 0138221197
Category : Computers
Languages : en
Pages : 1521
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Book Description
Trust the best-selling Official Cert Guide series from Cisco Press to help you learn, prepare, and practice for the CCNP and CCIE Security Core SCOR 350-701 exam. Well regarded for its level of detail, study plans, assessment features, and challenging review questions and exercises, CCNP and CCIE Security Core SCOR 350-701 Official Cert Guide, Second Edition helps you master the concepts and techniques that ensure your exam success and is the only self-study resource approved by Cisco. Expert author Omar Santos shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. This complete study package includes A test-preparation routine proven to help you pass the exam Do I Know This Already? quizzes, which let you decide how much time you need to spend on each section Exam Topic lists that make referencing easy Chapter-ending exercises, which help you drill on key concepts you must know thoroughly The powerful Pearson Test Prep Practice Test software, complete with hundreds of well-reviewed, exam-realistic questions, customization options, and detailed performance reports A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies Study plan suggestions and templates to help you organize and optimize your study time Content Update Program: This fully updated second edition includes the latest topics and additional information covering changes to the latest CCNP and CCIE Security Core SCOR 350-701 exam. Visit ciscopress.com/newcerts for information on annual digital updates for this book that align to Cisco exam blueprint version changes. This official study guide helps you master all the topics on the CCNP and CCIE Security Core SCOR 350-701 exam, including Network security Cloud security Content security Endpoint protection and detection Secure network access Visibility and enforcement Companion Website: The companion website contains more than 200 unique practice exam questions, practice exercises, and a study planner Pearson Test Prep online system requirements: Browsers: Chrome version 73 and above, Safari version 12 and above, Microsoft Edge 44 and above. Devices: Desktop and laptop computers, tablets running Android v8.0 and above or iPadOS v13 and above, smartphones running Android v8.0 and above or iOS v13 and above with a minimum screen size of 4.7”. Internet access required. Pearson Test Prep offline system requirements: Windows 11, Windows 10, Windows 8.1; Microsoft .NET Framework 4.5 Client; Pentium-class 1 GHz processor (or equivalent); 512 MB RAM; 650 MB disk space plus 50 MB for each downloaded practice exam; access to the Internet to register and download exam databases Also available from Cisco Press for CCNP Advanced Routing study is the CCNP and CCIE Security Core SCOR 350-701 Official Cert Guide Premium Edition eBook and Practice Test, Second Edition This digital-only certification preparation product combines an eBook with enhanced Pearson Test Prep Practice Test. This integrated learning package Enables you to focus on individual topic areas or take complete, timed exams Includes direct links from each question to detailed tutorials to help you understand the concepts behind the questions Provides unique sets of exam-realistic practice questions Tracks your performance and provides feedback on a module-by-module basis, laying out a complete assessment of your knowledge to help you focus your study where it is needed most
