Warranty and Price as Quality Signals

Warranty and Price as Quality Signals PDF Author: Sultan Alaswad Alenazi
Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 110

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Book Description

Warranty and Price as Quality Signals

Warranty and Price as Quality Signals PDF Author: Sultan Alaswad Alenazi
Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 110

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Book Description


Warranties as Signals of Product Quality when Some Do Not Seek Redress

Warranties as Signals of Product Quality when Some Do Not Seek Redress PDF Author: Edward L. Golding
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 36

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Price and "money Back Guarantees" as Signals of Product Quality

Price and Author: Shiou Shieh
Publisher:
ISBN:
Category : Price indexes
Languages : en
Pages : 38

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Book Description


Warranties as Signals of Product Quality when Some Do Not Seek Redress

Warranties as Signals of Product Quality when Some Do Not Seek Redress PDF Author: Edward L. Golding
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 36

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Book Description


The Joint Effects of Brands and Warranties in Signaling New Product Quality

The Joint Effects of Brands and Warranties in Signaling New Product Quality PDF Author: Lydia J. Price
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 54

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A Quality-signaling Rationale for Aftermarket Tying

A Quality-signaling Rationale for Aftermarket Tying PDF Author: Marius Schwartz
Publisher:
ISBN:
Category : Aftermarkets
Languages : en
Pages : 34

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Responsible Marketing

Responsible Marketing PDF Author: O. A. J. Mascarenhas
Publisher: Lulu.com
ISBN: 0615143059
Category :
Languages : en
Pages : 594

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Book Description


Competitive Solutions

Competitive Solutions PDF Author: R. Preston McAfee
Publisher: Princeton University Press
ISBN: 1400828538
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. McAfee begins by considering strategy as successfully applied by America OnLine, an example that introduces many of the tools discussed in greater depth throughout the book. From here he moves to industry analysis: By examining the context for developing a strategy, he points out uses of positioning and differentiation that enable a firm to weaken price competition and deter rivals from stealing customers. McAfee's exploration of a product's life cycle proves an invaluable guide to positioning new technology in order to maximize the potential for future customers. In the centerpiece of the book, McAfee lays out a how-to manual for cooperation, providing tactics crucial for setting standards, lobbying the government, and fostering industry growth. Writing in a conversational manner, McAfee also addresses such deep topics as organizational design and employee compensation and incentives. More detailed discussions examine antitrust enforcement, which is an increasingly important constraint on strategy, as well as strategies for pricing, bidding, signaling, and bargaining. This book is a fascinating examination of modern business strategy and its application in many different settings. Students of business and economics--as well as executives and managers--will recognize Competitive Solutions as an indispensable resource as well as a definitive vision of the strategic firm: one in which each element of company strategy reinforces the other elements.

The College Cost Disease

The College Cost Disease PDF Author: Robert E. Martin
Publisher: Edward Elgar Publishing
ISBN: 1849806179
Category : Study Aids
Languages : en
Pages : 209

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Book Description
College cost per student has been on the rise at a pace that matches - or exceeds - healthcare costs. Unlike healthcare, though, teaching quality has declined, and rapidly rising costs and declining quality are not trends easily forgiven by society. The College Cost Disease addresses these problems, providing a behavioral framework for the chronic cost/quality consequences with which higher education is fraught. Providing many compelling insights into the issues plaguing higher education, Robert Martin expounds upon H. R. Bowen's revenue theory of cost by detailing experience good theory, the principal/agent problem, and non-profit status. Reputation competition dominates higher education. Students and their parents, and public opinion in general, associate higher tuition with higher quality and greater accolades; price is used as a proxy for quality only when consumers are uncertain about quality prior to purchase. Higher education services are the most complex types of ?experience goods'; a service whose quality can only be determined after a purchase has been made. Applying formal economic theory to higher education, Robert Martin examines how and why attempts to control costs are controversial and the damaging effects these controversies have on institutions' reputations. Arguing that the college access problem cannot be solved until colleges and universities find a way to control their costs, this book brings to the fore the leading ideas that will bring about much-needed budgetary reform in higher education.

Game Theory and the Law

Game Theory and the Law PDF Author: Douglas G. Baird
Publisher: Harvard University Press
ISBN: 9780674341111
Category : Law
Languages : en
Pages : 348

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Book Description
This book is the first to apply the tools of game theory and information economics to advance our understanding of how laws work. Organized around the major solution concepts of game theory, it shows how such well known games as the prisoner's dilemma, the battle of the sexes, beer-quiche, and the Rubinstein bargaining game can illuminate many different kinds of legal problems. Game Theory and the Law highlights the basic mechanisms at work and lays out a natural progression in the sophistication of the game concepts and legal problems considered.