The Human Centered Brand

The Human Centered Brand PDF Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

The Human Centered Brand

The Human Centered Brand PDF Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322

Get Book Here

Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Hudson River School Visions

Hudson River School Visions PDF Author: Sanford Robinson Gifford
Publisher: Metropolitan Museum of Art
ISBN: 0300101848
Category : Hudson River school of landscape painting
Languages : en
Pages : 290

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Book Description
Sanford Gifford (American, 1823-1880), a leading Hudson River School landscape painter and a founder of The Metropolitan Museum of Art, was so esteemed by the New York art world that, at his untimely death, the Museum mounted a show of his work-the first monographic exhibition accorded any artist-and published a Memorial Catalogue that, for nearly a century, remained the principal source on his oeuvre. Gifford's art, which was inspired by the work of Thomas Cole, the founder of the Hudson River School, and by that of British artist J.M.W. Turner, and enriched by his travels in Europe (from 1855 to 1857, and from 1868 to 1869), came to be called "air painting," for he made the ambient light of each scene-color saturated and atmospherically potent-the key to its expression. His approach to painting and his unique style gave rise to a highly distinctive body of work with enchanting and mesmerizing effect. This publication examines seventy paintings by the artist and includes comparative illustrations of related works by Gifford, his Hudson River School mentors and colleagues, and those painters, in addition to Cole and Turner, who exerted influence on his art, including Frederic Edwin Church and John F. Kensett. The essays discuss Gifford's place in the Hudson River School, his numerous Catskill Mountain subjects, his experiences and perceptions as a traveler both at home and abroad, and the variety of his patrons. -- Metropolitan Museum of Art website.

Mountebank

Mountebank PDF Author: D.W.
Publisher: Fantagraphics Books
ISBN: 1683960033
Category : Design
Languages : en
Pages : 114

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Book Description
Mountebank is like nothing you've ever seen before: a systematized sketchbook that tracks the inner workings of an obsessive brain and a book that could only be described as "psychedoolic." Both meditative and hypnotic, D.W. invites you to get lost alongside anthropomorphic creatures crawling through grid paper labyrinths and in his own brand of whirling dervish mark-making.

Art Teacherin' 101

Art Teacherin' 101 PDF Author: Cassie Stephens
Publisher:
ISBN: 9781637602225
Category :
Languages : en
Pages :

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Book Description
Art Teacherin' 101 is a book for all elementary art teachers, new and seasoned, to learn all things art teacherin' from classroom management, to taming the kindergarten beast, landing that dream job, taking on a student-teacher, setting up an art room and beyond. It's author, Cassie Stephens, has been an elementary art teacher for over 22 years and shares all that she's learned as an art educator. Art teachers, home school parents and classroom teachers alike will find tried and true ways to make art and creating a magical experience for the young artists in their life.

Classic Human Anatomy

Classic Human Anatomy PDF Author: Valerie L. Winslow
Publisher: Watson-Guptill
ISBN: 0823024156
Category : Art
Languages : en
Pages : 303

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Book Description
After more than thirty years of research and teaching, artist Valerie Winslow has compiled her unique methods of drawing human anatomy into one groundbreaking volume: Classic Human Anatomy. This long-awaited book provides simple, insightful approaches to the complex subject of human anatomy, using drawings, diagrams, and reader-friendly text. Three major sections–the skeletal form, the muscular form and action of the muscles, and movement–break the material down into easy-to-understand pieces. More than 800 distinctive illustrations detail the movement and actions of the bones and muscles, and unique charts reveal the origins and insertions of the muscles. Packed with an extraordinary wealth of information, Classic Human Anatomy is sure to become a new classic of art instruction.

Botanical Mandalas

Botanical Mandalas PDF Author: Louise Gale
Publisher:
ISBN: 9781527222328
Category :
Languages : en
Pages : 176

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Book Description
Reconnect to Mother Earth and recharge your creativity by combining the healing energy of nature with the meditative process of drawing and painting mandalas. Explore Botanical Mandalas and watch your artistic expression flourish! Full of inspiration for reconnecting with natures beauty to inspire you to create expressive mandala artworks. Includes drawing, painting and mixed-media projects to find endless inspiration for your own botanical mandala journey.

The Snow Lion

The Snow Lion PDF Author: Jim Helmore
Publisher: Simon and Schuster
ISBN: 1471162257
Category : Juvenile Fiction
Languages : en
Pages : 35

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Book Description
From the fabulous partnership of award-winning author Jim Helmore and the brilliant Richard Jones comes a stunning book about friendship. When Caro and her mum move to a new house, Caro becomes lonely. There’s only so much exploring she can do by herself! It’s not long though before she makes a new friend – The Snow Lion. He’s as white as snow, and together they have fun playing hide and seek, chasing and sliding. However, it’s soon time for Caro to venture out on her own . . . With a slighty magical, classic feel and a lovely message, The Snow Lion is a story which will appeal to children and parents alike, and the beautiful illustrations make this a book to treasure.

The Wolves of Currumpaw

The Wolves of Currumpaw PDF Author: William Grill
Publisher: National Geographic Books
ISBN: 1909263834
Category : Juvenile Nonfiction
Languages : en
Pages : 0

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Book Description
The Wolves of Currumpaw is a beautifully illustrated modern re-telling of Ernest Thompson Seton's epic wilderness drama Lobo, the King of Currumpaw, originally published in 1898. Set in the dying days of the old west, Seton's drama unfolds in the vast planes of New Mexico, at a time when man's relationship with nature was often marked by exploitations and misunderstanding. This is the first graphic adaptation of a massively influential piece of writing by one of the men who went on to form the Boy Scouts of America.

Between Shades of Gray

Between Shades of Gray PDF Author: Ruta Sepetys
Publisher: Penguin
ISBN: 110147615X
Category : Young Adult Fiction
Languages : en
Pages : 354

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Book Description
The inspiration for the major motion picture Ashes in the Snow! "Few books are beautifully written, fewer still are important; this novel is both." --The Washington Post From New York Times and international bestseller and Carnegie Medal winner Ruta Sepetys, author of Salt to the Sea, comes a story of loss and of fear -- and ultimately, of survival. A New York Times notable book An international bestseller A Carnegie Medal nominee A William C. Morris Award finalist A Golden Kite Award winner Fifteen-year-old Lina is a Lithuanian girl living an ordinary life -- until Soviet officers invade her home and tear her family apart. Separated from her father and forced onto a crowded train, Lina, her mother, and her young brother make their way to a Siberian work camp, where they are forced to fight for their lives. Lina finds solace in her art, documenting these events by drawing. Risking everything, she imbeds clues in her drawings of their location and secretly passes them along, hoping her drawings will make their way to her father's prison camp. But will strength, love, and hope be enough for Lina and her family to survive? A moving and haunting novel perfect for readers of The Book Thief. Praise for Between Shades of Gray: "Superlative. A hefty emotional punch." --The New York Times Book Review "Heart-wrenching . . . an eye-opening reimagination of a very real tragedy written with grace and heart." --The Los Angeles Times "At once a suspenseful, drama-packed survival story, a romance, and an intricately researched work of historial fiction." --The Wall Street Journal * "Beautifully written and deeply felt . . . An important book that deserves the widest possible readership." --Booklist, starred review “A superlative first novel. A hefty emotional punch.”--The New York Times Book Review “A brilliant story of love and survival.”--Laurie Halse Anderson, bestselling author of Speak and Wintergirls * “Beautifully written and deeply felt…an important book that deserves the widest possible readership.”--Booklist, Starred Review

The SKETCH

The SKETCH PDF Author: Olga Sorokina
Publisher:
ISBN: 9781539884637
Category :
Languages : en
Pages : 122

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Book Description
Meet this very actionable and fun book that, if you would work with, will definitely change your interior design project presentation and, possibly, even your whole creative life. This book is written particularly for interior designers and interior design students who are new to freehand sketching and want to master an amazing skill for better performance on the interior design scene.Here you will find a lot of tools, tips and tricks for freehand sketching. Richly illustrated this book can serve as a source of great inspiration, and for some of you it is going to become a desk book.