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Author: Bryan Eisenberg
Publisher: Thomas Nelson Inc
ISBN: 9780785218975
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.
Author: Bryan Eisenberg
Publisher: Thomas Nelson Inc
ISBN: 9780785218975
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.
Author: Kevin Darné
Publisher: Createspace Independent Publishing Platform
ISBN: 9781468104721
Category : Dating (Social customs)
Languages : en
Pages : 0
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Book Description
2012 ForeWord Reviews Book of the Year Award Finalist for the "Family & Relationships" category.Award Winning Finalist in the 'Self-Help: Relationships' category of the 2013 International Book Awards.My Cat Won't Bark! (A Relationship Epiphany) is about seeing things as they are in our relationships. It's stripping away any illusions we may have conjured up and removing unrealistic expectations. It is a primary and primal message of self-empowerment. Kevin Darn� delivers the all-important message that we tend to forget: Life is a personal journey. Our lives are the result of decisions and choices we have made. Each of us chooses our own friends, lovers, and spouse. We have the ability to learn from our mistakes and make better choices for ourselves in the future. When we change, our circumstances change.Darn� attacks the well-established Changing Water into Wine Myth, Communication Myth, Relationship Work Myth, Unrealistic Romantic Myth, and Monogamy Myth. My Cat Won't Bark!: reveals and defines The Three Basic Types of Cheaters, The Real Meaning of Commitment, The One: Separating Myth from Reality, The Six Common Mistakes Women Make with Online Dating, The Recipe for Relationship Happiness, Finding Your Own Way, and much, much more!My Cat Won't Bark! (A Relationship Epiphany) will forever change the way you view and choose your relationships.
Author: Bryan Eisenberg
Publisher: HarperCollins Leadership
ISBN: 1418566632
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Author: Melissa Stewart
Publisher: Simon and Schuster
ISBN: 1481458531
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
From award-winning author Melissa Stewart and Caldecott honoree Steve Jenkins comes a noisy nonfiction exploration of the many sounds animals make. Can an aardvark bark? No, but it can grunt. Lots of other animals grunt too… Barks, grunts, squeals—animals make all kinds of sounds to communicate and express themselves. With a growling salamander and a whining porcupine, bellowing giraffes and laughing gorillas, this boisterous book is chock-full of fun and interesting facts and is sure to be a favorite of even the youngest animal enthusiasts.
Author: Bryan Eisenberg
Publisher: John Wiley & Sons
ISBN: 0470612665
Category : Computers
Languages : en
Pages : 476
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Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: Ken Yarmosh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449397336
Category : Computers
Languages : en
Pages : 354
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Book Description
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic
Author: Jeffrey Eisenberg
Publisher:
ISBN: 9781932226058
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
Author: Stanley Coren
Publisher: Simon and Schuster
ISBN: 1439189226
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
"For Christmas the woman who would become my wife bought me a dog—a little terrier. The next year her Christmas gift to me was a shotgun. Most of the people in my family believe that those two gifts were not unrelated." So begins Born to Bark, the charming new memoir by psychologist and beloved dog expert Stan Coren of his relationship with an irrepressible gray Cairn terrier named Flint. Stan immediately loved the pup for his friendly nature and indefatigable spirit, though his wife soon found the dog’s unpredictable exuberance difficult to deal with, to say the least. Even though Flint drove Stan’s wife up the wall, he became the joy of Stan’s life. The key to unlocking this psychologist-author’s way of looking at dog behavior, Flint also became the inspiration behind Coren’s classic, The Intelligence of Dogs. Undeterred by Flint’s irrepressible behavior (and by the breeder’s warning that he might be untrainable), Coren set out to prove that his furry companion could pass muster with the best of them. He persevered in training the unruly dog and even ventured into the competitive circles of obedience trials in dog shows, where Flint eventually made canine history as the highest-scoring Cairn terrier in obedience competition up to that time. (Stan chose not to tell his wife that the highest-ranking obedience dog of that year, a border collie, earned a total score that was fifty times higher.) The longest-running popular expert on human-dog bonding, Coren has enlivened his respected books and theories about dogs with accounts of his own experiences in training, living with, loving, and trying to understand them. A consummate storyteller, Coren now tells the wry, poignant, goofy, and good-hearted tale of his life with the dog who (in the words of his own book titles) taught him How to Speak Dog and How Dogs Think and whose antics made him ask Why Does My Dog Act That Way? Illustrated with Coren’s own delightful line drawings and photos, and interwoven with his heartfelt anecdotes of other beloved dogs from his earlier life, Born to Bark is an irresistible good dog/bad dog tale of this extraordinary, willful pooch and his profound impact on his master’s insights into canine behavior as a research psychologist and on his outlook on life as a whole.
Author: Sarah Chauncey
Publisher: Sounds True
ISBN: 1683646983
Category : Self-Help
Languages : en
Pages : 0
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Book Description
“P.S. I Love You More Than Tuna is both a lighthearted celebration of the loving bond between human and cat, and a touching meditation on the eternal nature of that love.” —Jackson Galaxy, host of Animal Planet’s My Cat From Hell An illustrated gift book for adults grieving a companion cat, celebrating the often-quirky bond between humans and felines. Our cats occupy a unique space in our hearts. When they’re gone, the loss can be devastating, the grief profound. P.S. I Love You More Than Tuna gives us an opportunity to give friends, loved ones, or ourselves tangible comfort during the grieving period, when so many of us feel isolated and misunderstood after a beloved pet dies. The author and illustrator (devoted cat lovers themselves) offer this book as a universal love letter from the felines we've bid goodbye to. It celebrates the special bonds we forge with our four-legged companions and reminds us that their love for us—and ours for them—need never end.
Author: Bryan Eisenberg
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502757654
Category : Marketing
Languages : en
Pages : 0
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Book Description
By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.By using Buyer Legends in your organization you will:* Improve communications - Your whole team will see and understand both the bigger picture and the important details* Improve execution - You will turn big directives into purposeful and more effective actions* Improve testing. You will understand how to plan and implement more effective and impactful tests * Make more money. You will see improved conversion rates that make the up-front planning worth the time and effortAfter reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to "get it." You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom. The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.Wouldn't you like to have an edge in turning your brand into a legend?"Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues."Paul JeszenszkyHead of Global B2B Digital Marketing Center of Excellence, Google"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business."Jay BaerPresident, Convince & Convert"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona's, storyboards and our brand story. This is a powerful combination."Dennis GoedegebuureHead of Global SEO, Airbnb
