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Author: Bryan Eisenberg
Publisher: Thomas Nelson Inc
ISBN: 9780785218975
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.
Author: Bryan Eisenberg
Publisher: HarperCollins Leadership
ISBN: 1418525596
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
Author: Kevin Darné
Publisher: Createspace Independent Publishing Platform
ISBN: 9781468104721
Category : Dating (Social customs)
Languages : en
Pages : 0
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Book Description
2012 ForeWord Reviews Book of the Year Award Finalist for the "Family & Relationships" category.Award Winning Finalist in the 'Self-Help: Relationships' category of the 2013 International Book Awards.My Cat Won't Bark! (A Relationship Epiphany) is about seeing things as they are in our relationships. It's stripping away any illusions we may have conjured up and removing unrealistic expectations. It is a primary and primal message of self-empowerment. Kevin Darn� delivers the all-important message that we tend to forget: Life is a personal journey. Our lives are the result of decisions and choices we have made. Each of us chooses our own friends, lovers, and spouse. We have the ability to learn from our mistakes and make better choices for ourselves in the future. When we change, our circumstances change.Darn� attacks the well-established Changing Water into Wine Myth, Communication Myth, Relationship Work Myth, Unrealistic Romantic Myth, and Monogamy Myth. My Cat Won't Bark!: reveals and defines The Three Basic Types of Cheaters, The Real Meaning of Commitment, The One: Separating Myth from Reality, The Six Common Mistakes Women Make with Online Dating, The Recipe for Relationship Happiness, Finding Your Own Way, and much, much more!My Cat Won't Bark! (A Relationship Epiphany) will forever change the way you view and choose your relationships.
Author: Patricia McConnell, Ph.D.
Publisher: Ballantine Books
ISBN: 0307489183
Category : Pets
Languages : en
Pages : 289
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Book Description
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
Author: Jackson Galaxy
Publisher: TarcherPerigee
ISBN: 0399176993
Category : House & Home
Languages : en
Pages : 274
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Book Description
"Tried and true strategies from Catification Nation"--Cover.
Author: Bryan Eisenberg
Publisher: John Wiley & Sons
ISBN: 0470612665
Category : Computers
Languages : en
Pages : 476
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Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: Ken Yarmosh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449397336
Category : Computers
Languages : en
Pages : 354
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Book Description
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic
Author: Jeffrey Eisenberg
Publisher:
ISBN: 9781932226058
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
Author: Cat Warren
Publisher: Simon and Schuster
ISBN: 1451667329
Category : Pets
Languages : en
Pages : 368
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Book Description
Published in hardcover as What the dog knows: the science and wonder of working dogs by Simon & Schuster, New York, c2013.
Author: Bryan Eisenberg
Publisher: HarperCollins Leadership
ISBN: 1418566632
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Author: Stanley Coren
Publisher: Simon and Schuster
ISBN: 1439189226
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
"For Christmas the woman who would become my wife bought me a dog—a little terrier. The next year her Christmas gift to me was a shotgun. Most of the people in my family believe that those two gifts were not unrelated." So begins Born to Bark, the charming new memoir by psychologist and beloved dog expert Stan Coren of his relationship with an irrepressible gray Cairn terrier named Flint. Stan immediately loved the pup for his friendly nature and indefatigable spirit, though his wife soon found the dog’s unpredictable exuberance difficult to deal with, to say the least. Even though Flint drove Stan’s wife up the wall, he became the joy of Stan’s life. The key to unlocking this psychologist-author’s way of looking at dog behavior, Flint also became the inspiration behind Coren’s classic, The Intelligence of Dogs. Undeterred by Flint’s irrepressible behavior (and by the breeder’s warning that he might be untrainable), Coren set out to prove that his furry companion could pass muster with the best of them. He persevered in training the unruly dog and even ventured into the competitive circles of obedience trials in dog shows, where Flint eventually made canine history as the highest-scoring Cairn terrier in obedience competition up to that time. (Stan chose not to tell his wife that the highest-ranking obedience dog of that year, a border collie, earned a total score that was fifty times higher.) The longest-running popular expert on human-dog bonding, Coren has enlivened his respected books and theories about dogs with accounts of his own experiences in training, living with, loving, and trying to understand them. A consummate storyteller, Coren now tells the wry, poignant, goofy, and good-hearted tale of his life with the dog who (in the words of his own book titles) taught him How to Speak Dog and How Dogs Think and whose antics made him ask Why Does My Dog Act That Way? Illustrated with Coren’s own delightful line drawings and photos, and interwoven with his heartfelt anecdotes of other beloved dogs from his earlier life, Born to Bark is an irresistible good dog/bad dog tale of this extraordinary, willful pooch and his profound impact on his master’s insights into canine behavior as a research psychologist and on his outlook on life as a whole.
