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Author: Anne C. Rose
Publisher: Rowman & Littlefield
ISBN: 9780742532632
Category : History
Languages : en
Pages : 280
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Book Description
In this comprehensive and insightful reinterpretation of antebellum culture, Anne C. Rose analyzes the major shifts in intellectual life that occurred between 1830 and 1860 while exploring three sets of concepts that provided common languages-Christianity, democracy, capitalism. Whereas many interpretations of American culture in this period have emphasized a single theme or have been preoccupied with the ensuing Civil War, Rose considers sharply divergent tendencies in religion and politics and a wide range of reformers, authors, and other public figures.
Author: Anne C. Rose
Publisher: Rowman & Littlefield
ISBN: 9780742532632
Category : History
Languages : en
Pages : 280
Get Book Here
Book Description
In this comprehensive and insightful reinterpretation of antebellum culture, Anne C. Rose analyzes the major shifts in intellectual life that occurred between 1830 and 1860 while exploring three sets of concepts that provided common languages-Christianity, democracy, capitalism. Whereas many interpretations of American culture in this period have emphasized a single theme or have been preoccupied with the ensuing Civil War, Rose considers sharply divergent tendencies in religion and politics and a wide range of reformers, authors, and other public figures.
Author: Vera Ahiyya
Publisher:
ISBN: 9781733904988
Category :
Languages : en
Pages :
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Book Description
Inspired by Vera's viral video that has been viewed by millions comes her powerful debut children's book, You Have a Voice. This book celebrates the power every child naturally holds in using their voice to make change for good. Vera channels the strength from her 15-year long career as an one of the most influential teachers of our time to give us her message for children: You know what's rightYou know what's wrongYou have a VOICESpeak up!Be strong! You Have a Voice empowers both kids and grown-ups to use their voice in all times, in all ways, for good.
Author: Ernan Roman
Publisher: McGraw Hill Professional
ISBN: 0071743081
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
Author: Joseph A. Pratt
Publisher: Texas A&M University Press
ISBN: 9781585441853
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
The National Petroleum Council (NPC) emerged out of the close cooperation between the petroleum industry and the federal government during World War II. An industry-financed advisory committee designed to work closely with the Department of the Interior, it enjoyed a remarkable independence from political or financial pressures. Including representatives of all phases of the petroleum business, the NPC could reach deep within the industry for information on vital issues. In the last fifty-plus years, the Council has evolved into a voice of the marketplace, analyzing conditions in the petroleum industry at the request of the government and publishing its findings in reports widely considered authoritative and useful. Three uniquely qualified historians here chronicle the development and contributions of the NPC to both the energy industry and the American market. While technological advances, skyrocketing world demand, the rise of OPEC, and far-reaching regulatory initiatives have fundamentally transformed the petroleum industry's structure and operating environment, the National Petroleum Council has remained a reliable source of authoritative information. Joseph A. Pratt, William H. Becker, and William McClenahan, Jr., analyze the choices and strategies that have given the Council the adaptability and resilience to survive and remain important. The authors look also at the actual reports generated by the Council--more than two hundred studies to date--and the impact they have had on both government and business. They examine the NPC's ability to tap information and personnel from all sectors of the industry and to fund from industry resources studies that would have exceeded the pockets of the federal government. They consider the way the Council has managed to encompass the varied viewpoints within a diverse, highly competitive industry, and particularly to bridge the sharp historical division between the "majors" and the "independents." Finally, the authors analyze the one political concern that has remained constant for the industry: antitrust. This engagingly written book not only sheds light on the petroleum industry and its regulatory context, but also addresses the larger questions of the U.S. government's relations with the industries it regulates.
Author: R. Eric Reidenbach
Publisher: CRC Press
ISBN: 1040181252
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Author: Guillaume D. Johnson
Publisher: Springer
ISBN: 3030117111
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Author: Adrian Blackledge
Publisher: Multilingual Matters
ISBN: 1788925114
Category : Language Arts & Disciplines
Languages : en
Pages : 334
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Book Description
This book breaks new ground in its representation of the voices of people in a superdiverse city as they go about their everyday lives. Poetic, polyphonic, and compelling, it places the reader at the heart of the market hall, surrounded by the translanguaging voices of people from all over the world. Based on four years of ethnographic research, the book is a gift to the senses, evoking the smells, sights, and sounds of the multilingual city. This is a book that reimagines the conventions of both ethnographic writing and academic discourse.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 956
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Book Description
Author: Ellen Wayland-Smith
Publisher: University of Chicago Press
ISBN: 022648646X
Category : History
Languages : en
Pages : 280
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Book Description
The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Author: Steven Morse
Publisher:
ISBN: 9781790669479
Category :
Languages : en
Pages : 120
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Book Description
Perched atop the triumphant summit of Kilimanjaro stands a young man. A calm yet lively expression is spread across his face as his gaze travels over the boundless landscape beneath him. He has reached this summit many times before, yet his soul is still alive with the same thrill and vigor that this place has brought time and time again. This young man is Emanuel. A Maasai warrior and a Tanzanian citizen. He, like the others found in this book, has lived a life full of exploration, adversity, and passion. Only now, have their stories been able to gain a wider audience. This book is about those like Emanuel, whose voices are greatly limited by circumstance. They are individuals whom we have met in our work in various areas of east Africa. Their lives and provocative stories pull at the heart strings and serve to immerse us into an otherwise untold world. Whether it be refugees in the Nakivale settlement of Uganda, or rural pastoralist tribespeople, they deliver a unique perspective and lesson. Look through this window into their lives with Voices from Subsistence Marketplaces: East Africa. https://www.voiceseastafrica.com
