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Author: Fred E. Hahn
Publisher: John Wiley & Sons
ISBN: 0471446475
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author: Fred E. Hahn
Publisher: John Wiley & Sons
ISBN: 0471446475
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1006
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Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1006
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Author: National Research Council
Publisher: National Academies Press
ISBN: 0309091306
Category : Technology & Engineering
Languages : en
Pages : 148
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Book Description
Existing and Potential Standoff Explosives Detection Techniques examines the scientific techniques currently used as the basis for explosives detection and determines whether other techniques might provide promising research avenues with possible pathways to new detection protocols. This report describe the characteristics of explosives, bombs, and their components that are or might be used to provide a signature for exploitation in detection technology; considers scientific techniques for exploiting these characteristics to detect explosives and explosive devices; discusses the potential for integrating such techniques into detection systems that would have sufficient sensitivity without an unacceptable false-positive rate; and proposes areas for research that might be expected to yield significant advances in practical explosives and bomb detection technology in the near, mid, and long term.
Author: Gerald L. Kovacich
Publisher: Butterworth-Heinemann
ISBN: 0128023791
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
The Information Systems Security Officer's Guide: Establishing and Managing a Cyber Security Program, Third Edition, provides users with information on how to combat the ever-changing myriad of threats security professionals face. This entirely updated edition presents practical advice on establishing, managing, and evaluating a successful information protection program in a corporation or government agency, covering everything from effective communication to career guidance for the information security officer. The book outlines how to implement a new plan or evaluate an existing one, and is especially targeted to those who are new to the topic. It is the definitive resource for learning the key characteristics of an effective information systems security officer (ISSO), and paints a comprehensive portrait of an ISSO's duties, their challenges, and working environments, from handling new technologies and threats, to performing information security duties in a national security environment. - Provides updated chapters that reflect the latest technological changes and advances in countering the latest information security threats and risks and how they relate to corporate security and crime investigation - Includes new topics, such as forensics labs and information warfare, as well as how to liaison with attorneys, law enforcement, and other agencies others outside the organization - Written in an accessible, easy-to-read style
Author: Raj Shukla
Publisher: IndraStra Global e-Journal Hosting Services
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 153
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Book Description
The CLAWS Journal Winter 2022 is focussed on strategic, conceptual and technological aspects of development of military capabilities. We need to examine security makeover and a road map for securing rise of India as a developed nation in near future. With assertive China on our northern borders, there is a need to visualise the context and contours of India’s future wars. Nuclear deterrence remains relevant for India to maintain strategic stability especially against assertive China. At the same time Indian military should incorporate non-contact warfare as a strategy to fight multi-domain wars.
Author: United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 616
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Book Description
Author: United States. Congress. House. Committee on Appropriations
Publisher:
ISBN:
Category :
Languages : en
Pages : 1096
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Book Description
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense
Publisher:
ISBN:
Category :
Languages : en
Pages : 1086
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Book Description
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense
Publisher:
ISBN:
Category :
Languages : en
Pages : 1100
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Book Description
