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Author: Leslie Atzmon
Publisher:
ISBN: 9781602351912
Category : Design
Languages : en
Pages : 0
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Book Description
This volume features 10 scholarly essays steeped in rhetorical analysis of artifacts, as well as two visual essays on the topic of ornamental typography with accompanying verbal texts. The essays span a number of design disciplines, including manufacturing design, graphic design, architectural design, and monument design.
Author: Leslie Atzmon
Publisher:
ISBN: 9781602351912
Category : Design
Languages : en
Pages : 0
Get Book Here
Book Description
This volume features 10 scholarly essays steeped in rhetorical analysis of artifacts, as well as two visual essays on the topic of ornamental typography with accompanying verbal texts. The essays span a number of design disciplines, including manufacturing design, graphic design, architectural design, and monument design.
Author: Leslie Atzmon
Publisher: Parlor Press LLC
ISBN: 1602351937
Category : Philosophy
Languages : en
Pages : 473
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Book Description
The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Author: Catherine H. Lusheck
Publisher: Routledge
ISBN: 1351770888
Category : Art
Languages : en
Pages : 398
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Book Description
Rubens and the Eloquence of Drawing re-examines the early graphic practice of the preeminent northern Baroque painter Peter Paul Rubens (Flemish, 1577–1640) in light of early modern traditions of eloquence, particularly as promoted in the late sixteenth- and early seventeenth-century Flemish, Neostoic circles of philologist, Justus Lipsius (1547–1606). Focusing on the roles that rhetorical and pedagogical considerations played in the artist’s approach to disegno during and following his formative Roman period (1600–08), this volume highlights Rubens’s high ambitions for the intimate medium of drawing as a primary site for generating meaningful and original ideas for his larger artistic enterprise. As in the Lipsian realm of writing personal letters – the humanist activity then described as a cognate activity to the practice of drawing – a Senecan approach to eclecticism, a commitment to emulation, and an Aristotelian concern for joining form to content all played important roles. Two chapter-long studies of individual drawings serve to demonstrate the relevance of these interdisciplinary rhetorical concerns to Rubens’s early practice of drawing. Focusing on Rubens’s Medea Fleeing with Her Dead Children (Los Angeles, Getty Museum), and Kneeling Man (Rotterdam, Museum Boijmans Van Beuningen), these close-looking case studies demonstrate Rubens’s commitments to creating new models of eloquent drawing and to highlighting his own status as an inimitable maker. Demonstrating the force and quality of Rubens’s intellect in the medium then most associated with the closest ideas of the artist, such designs were arguably created as more robust pedagogical and preparatory models that could help strengthen art itself for a new and often troubled age.
Author: Oyvind Ihlen
Publisher: John Wiley & Sons
ISBN: 1119265738
Category : Language Arts & Disciplines
Languages : en
Pages : 546
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Book Description
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Author: Jacqueline Lichtenstein
Publisher: Univ of California Press
ISBN: 9780520069077
Category : Art
Languages : en
Pages : 288
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Book Description
"An outstanding book, one of the most intelligent, penetrating, and intellectually rigorous studies of pictorial theory in the literature of art history."--Michael Fried, author of Absorption and Theatricality: Painting and the Beholder in the Age of Diderot "Jacqeline Lichtenstein's groundbreaking contribution to intellectual history reconstructs the history of the age-old debate between philosophy and rhetoric, discourse and images, drawing and color, truth and delight. She shows how, in opposition to the Platonic suspicion of eloquence and colour, 17th-century French aesthetics discovers that painting involves deception more than imitation and delight rather than logic. Impressively erudite, Lichtenstein is also a seductive writer. A book about the pleasure of seeing and the pleasure of reading."--Thomas Pavel, author of The Feud of Language: A History of Structuralist Thought
Author: Amy Propen
Publisher: Parlor Press LLC
ISBN: 1602352577
Category : Art
Languages : en
Pages : 217
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Book Description
Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.
Author: Susan M. Hagan
Publisher: MIT Press
ISBN: 0262374293
Category : Design
Languages : en
Pages : 243
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Book Description
Unleashing the potential that can be found in the space between words and images. Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.
Author: Leslie Atzmon
Publisher: Bloomsbury Publishing
ISBN: 1350061948
Category : Science
Languages : en
Pages : 361
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Book Description
Design and Science addresses the inter-relationship, in both historical and contemporary contexts, between design thinking and design processes and scientific and medical research methods. Contributors address the parallels between research methodologies in design and the sciences, both of which involve the recognition of an issue, conceptualisation of ways to resolve it, and then the modelling and implementation of a viable solution. Much research across various scientific disciplines follows a similar pattern. Thematic sections explore visualisation, visual narrative and visual metaphor; biodesign and biomimicry; makers and users in design and science, and data visualisation, discussing the role of data from nature as an ultimate source of design.
Author: Barry Brummett
Publisher: SAGE Publications
ISBN: 1506315658
Category : Language Arts & Disciplines
Languages : en
Pages : 542
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Book Description
“An accessible introduction to contemporary rhetorical theory and its applications in everyday life.” —Cory Brewster, Eastern Oregon University Rhetoric in Popular Culture, Fifth Edition, shows you how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. You are guided from theory to practice in an easy-to-understand manner, providing you with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. The highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for you how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Author: Leslie Atzmon
Publisher: Bloomsbury Publishing
ISBN: 0857856545
Category : Design
Languages : en
Pages : 251
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Book Description
Encountering Things brings together leading design scholars to explore the relationship between thing theory and design, exploring production processes and offering an engaging, theoretical perspective about the social and cultural lives of objects. Focusing on the themes of process and product, the contributors investigate the productive interplay between the activity of design and the objects that design uses and produces. Chapters span the design disciplines and essays examine the processes by which objects, things, and artifacts are made; the lives of design objects; and things in their cultural contexts. Theoretical discussion is encouraged by in-depth case studies of things themselves. Each chapter includes an informational sidebar per essay and a useful glossary of key terms.
