Visual Research: An Introduction to Research Methodologies in Graphic Design PDF Download
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Author: Ian Noble
Publisher: AVA Publishing
ISBN: 2940373205
Category : Art
Languages : en
Pages : 195
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Book Description
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Author: Ian Noble
Publisher: AVA Publishing
ISBN: 2940373205
Category : Art
Languages : en
Pages : 195
Get Book Here
Book Description
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Author: Russell Bestley
Publisher: Bloomsbury Publishing
ISBN: 1474260055
Category : Design
Languages : en
Pages : 370
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Book Description
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
Author: Ian Noble
Publisher: A&C Black
ISBN: 2940411603
Category : Design
Languages : en
Pages : 226
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Book Description
A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.
Author: John Bowers
Publisher: John Wiley & Sons
ISBN: 1118157516
Category : Design
Languages : en
Pages : 149
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Book Description
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
Author: Bella Martin
Publisher:
ISBN: 1592537561
Category : Design
Languages : en
Pages : 210
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Book Description
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
Author: Jennifer Visocky O'Grady
Publisher: Rockport Publishers
ISBN: 161673938X
Category : Design
Languages : en
Pages : 193
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Book Description
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Author: Russell Bestley
Publisher: Bloomsbury Publishing
ISBN: 1350160571
Category : Design
Languages : en
Pages : 255
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Book Description
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process. With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
Author: Henry Sanoff
Publisher: Routledge
ISBN: 1134891547
Category : Architecture
Languages : en
Pages : 375
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Book Description
First published in 1991, this book is about applications and issues relating to the visual environment. The content pertains to the understanding of human behaviour in the environment by recording behaviour and actions or by direct interaction with people. The author examines research and planning methods that primarily stress the visual features of the physical environment. Traditionally, environmental research has relied on verbal descriptions and perceptions of the physical environment, virtually ignoring the visual component and the potential application of the social sciences for gathering this data. Various strategies that can expand the visual information base have been explored here: diagramming, photo-interviewing, photo-sorting, mapping, notation, simulation, videotaping, and CADD.
Author: Gjoko Muratovski
Publisher: SAGE
ISBN: 1529767555
Category : Social Science
Languages : en
Pages : 297
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Book Description
Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.
Author: Jonathan S. Marion
Publisher: A&C Black
ISBN: 0857852078
Category : Reference
Languages : en
Pages : 187
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Book Description
Visual Research: A Concise Introduction to Thinking Visually is the first text to present a concise overview of the significant ethical, theoretical, and practical considerations for conducting research with images. The capacity to take photos and video on handheld devices and the ability to store, post, and share such imagery online all offer tremendous opportunities for social research. The rapid development and popularity of such technology means that little technological proficiency is required, and even less theoretical and ethical consideration. This book provides an accessible introduction to doing visual research in the social sciences. Beginning with ethical considerations, this book highlights the importance of thinking visually before engaging in visual research. Further themes involve creating, organizing, and using images and are presented so as to help readers think about and work with their own visual data. Boxed case studies and further reading suggestions enhance the utility of this primer. Concise and highly focused, Visual Research will be an invaluable resource for visual, media, and communications students and researchers and others interested in visual research in the social sciences.
