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Author: Paul McNeil
Publisher: Laurence King Publishing
ISBN: 9781780679761
Category : Design
Languages : en
Pages : 0
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Book Description
The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid–fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type. Reviews "A mind–blowing catalogue of typefaces and type history… a fantastic, heavyweight compendium of letterforms that's a firm WIRED art department favourite." – WIRED magazine "The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing…This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students." – Against The Grain "Accessible, highly readable and, moreover, a type book to pore over and simply enjoy as the history of the medium evolves chronologically from page to page." – Creative Review "This exquisitely produced, extensively researched and extraordinarily comprehensive work is a definitive study of the history of type." – New Design "The Visual History of Type is a beautiful book. Its arranged into hundreds of short chapters invites one to peruse it haphazardly for pleasure. Beneath its coffee–table appearance lies a genuine reference work." – The Times Literary Supplement
Author: Roger Hersch
Publisher: Cambridge University Press
ISBN: 9780521440264
Category : Computers
Languages : en
Pages : 216
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Book Description
Visual and Technical Aspects of Type gives an introduction to the rules of font design and describes how fonts and their metrics are managed by computers. The aim of this book is to provide insights into the production and rendering of digital type and to make traditional type design rules accessible to a wider audience. The first part contains an overview of the evolution of letterforms in their historical and cultural context. The second part is devoted to technical aspects of type; topics covered include character metrics, outline font fasterization techniques, and algorithms for various tasks. Finally, articles by Hans Meier and Fernand Baudin provide an interesting view of the progress of typefaces and page layout, and insight into future developments. This unique book will appeal to graphics designers, computer scientists, typographers and desktop publishers, who wish to know more about computer typography.
Author: Paul McNeil
Publisher: Laurence King Publishing
ISBN: 9781780679761
Category : Design
Languages : en
Pages : 0
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Book Description
The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid–fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type. Reviews "A mind–blowing catalogue of typefaces and type history… a fantastic, heavyweight compendium of letterforms that's a firm WIRED art department favourite." – WIRED magazine "The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing…This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students." – Against The Grain "Accessible, highly readable and, moreover, a type book to pore over and simply enjoy as the history of the medium evolves chronologically from page to page." – Creative Review "This exquisitely produced, extensively researched and extraordinarily comprehensive work is a definitive study of the history of type." – New Design "The Visual History of Type is a beautiful book. Its arranged into hundreds of short chapters invites one to peruse it haphazardly for pleasure. Beneath its coffee–table appearance lies a genuine reference work." – The Times Literary Supplement
Author: Paul Luna
Publisher: Oxford University Press
ISBN: 019104637X
Category : Art
Languages : en
Pages : 184
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Book Description
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Jason Tselentis
Publisher: Rockport Publishers
ISBN: 1610582055
Category : Design
Languages : en
Pages : 403
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Book Description
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
Author: Brendan O'Flaherty
Publisher: Harvard University Press
ISBN: 0674240170
Category : Social Science
Languages : en
Pages : 385
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Book Description
Shadows of Doubt reveals how deeply stereotypes distort our interactions, shape crime, and deform the criminal justice system. If you’re a robber, how do you choose your victims? As a police officer, how afraid are you of the young man you’re about to arrest? As a judge, do you think the suspect in front of you will show up in court if released from pretrial detention? As a juror, does the defendant seem guilty to you? Your answers may depend on the stereotypes you hold, and the stereotypes you believe others hold. In this provocative, pioneering book, economists Brendan O’Flaherty and Rajiv Sethi explore how stereotypes can shape the ways crimes unfold and how they contaminate the justice system through far more insidious, pervasive, and surprising paths than we have previously imagined. Crime and punishment occur under extreme uncertainty. Offenders, victims, police officers, judges, and jurors make high-stakes decisions with limited information, under severe time pressure. With compelling stories and extensive data on how people act as they try to commit, prevent, or punish crimes, O’Flaherty and Sethi reveal the extent to which we rely on stereotypes as shortcuts in our decision making. Sometimes it’s simple: Robbers tend to target those they stereotype as being more compliant. Other interactions display a complex and sometimes tragic interplay of assumptions: “If he thinks I’m dangerous, he might shoot. I’ll shoot first.” Shadows of Doubt shows how deeply stereotypes are implicated in the most controversial criminal justice issues of our time, and how a clearer understanding of their effects can guide us toward a more just society.
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273
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Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Category : Design
Languages : en
Pages : 388
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Book Description
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Author: Ilene Strizver
Publisher: John Wiley & Sons
ISBN: 0470637552
Category : Design
Languages : en
Pages : 498
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Book Description
From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
Author: Ian Noble
Publisher: AVA Publishing
ISBN: 2940373205
Category : Art
Languages : en
Pages : 195
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Book Description
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Author: Robert Bringhurst
Publisher:
ISBN:
Category : Book design
Languages : en
Pages : 0
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Book Description
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.
