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Author: Philip R. Holden
Publisher: Bloomsbury Publishing
ISBN: 1408176211
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Author: Philip R. Holden
Publisher: Bloomsbury Publishing
ISBN: 1408176211
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Author: Henry Stuart
Publisher: Kogan Page Publishers
ISBN: 0749482877
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Author: Mandi Lynn
Publisher:
ISBN: 9781732555761
Category :
Languages : en
Pages : 375
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Book Description
In 14th century France, Aida is accused of being a witch when the Black Death wipes through her village. Abandoned by her family, she is surrounded by death and disease, but when a woman who may actually be a witch tells her how to cure the plague, it may mean uncovering a dark magic.
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 1119742714
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.
Author: Shimon Awerbuch
Publisher: Springer Science & Business Media
ISBN: 1461561671
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
In the winter of 1996, after 4 years of planning and research, the Symposium on the Virtual Utility was held in Saratoga Springs, New York. It was sponsored by Niag ara Mohawk Power Corporation, Co-sponsored by CSC Index and the New York State Energy Research and Development Authority and hosted by Rensselaer Poly technic Institute, Troy, NY. The symposium sought to identify new areas of inquiry by presenting cutting-edge academic and practitioner research intended to further our understanding of the strategic, technologically-driven issues confronting the elec tricity production and distribution process. The program sought to offer new in sights into rapid changes in the utility industry, in part, by examining analogues from manufacturing and telecommunications. In addition to identifying new research areas, the symposium yielded a number of important findings and conclusions. This volume contains the presented papers of the meeting, the discussant reports and two special papers prepared by the meet ing rapporteurs who performed superbly in analyzing, synthesizing, explaining and generally bringing a cohesive perspective to the interesting yet complex set of ideas presented at this unique meeting. We would like to acknowledge the people and organizations that contributed to this effort. We thank Niagara Mohawk Power Corporation and Albert Budney, its President & Chief Operating Officer for sponsoring this project, and Andrew Vesey, Vice President, I whose vision, support and championing made this project possible.
Author: Cathy Hackl
Publisher:
ISBN: 9780996510677
Category : Augmented reality
Languages : en
Pages : 118
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Book Description
Author: Owen Jones
Publisher: Tektime
ISBN: 8835462592
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Welcome to a transformative exploration of cutting-edge strategies and innovative methodologies in “Sales and Marketing - Advanced Techniques.” In a dynamic business landscape, staying ahead requires not just expertise but a keen understanding of the evolving trends shaping the industry. This manual is your key to unlocking the intricate world of advanced sales and marketing, offering a comprehensive guide that goes beyond the basics. This manual isn’t just a guide to success; it’s a roadmap for overcoming challenges. Uncover the reasons for common failures in affiliate marketing and gain insights into the secrets that underpin successful internet marketing. Tailored strategies for loan officers provide niche insights, while an exploration of article marketing sheds light on the written word’s potent influence. Translator: Owen Jones PUBLISHER: TEKTIME
Author: Richard Hall
Publisher: Pearson UK
ISBN: 027376957X
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy – from thinking to planning to execution.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Jessie Paul
Publisher: Bloomsbury Publishing
ISBN: 9389611520
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Marketing does not entail a private conversation with a customer. Rather, it is more like a loud communication in the middle of a crowded park where passers-by and interested parties feel free to jump in. So how do you then engage with customers in a crowded marketplace as other challenges, such as diminishing marketing spend and maximising the return on the marketing investment, continue to plague marketers and leaders? But you need not worry! Help is at hand now... Marketing without Money is packed with tried-and-tested tools and techniques that have successfully worked. Bundled with the author's unique Branding House approach, it takes you through the process of building your brand. It is loaded with insights from business leaders, DIY charts, tables and pull-outs, frugal tips, examples and anecdotes for sharpening your marketing messaging. So grab a copy of Marketing without Money and win in your marketplace!
