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Author: Sheila Mello
Publisher: J. Ross Publishing
ISBN: 9781932159578
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
'Value Innovation Portfolio Management' presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optical investment intensity - allowing businesses to find success more often with new products.
Author: Sheila Mello
Publisher: J. Ross Publishing
ISBN: 9781932159578
Category : Business & Economics
Languages : en
Pages : 300
Get Book Here
Book Description
'Value Innovation Portfolio Management' presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optical investment intensity - allowing businesses to find success more often with new products.
Author: Sheila Mello
Publisher: J. Ross Publishing
ISBN: 9781441693747
Category : Electronic books
Languages : en
Pages : 297
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Book Description
This proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where "Blue Ocean Strategy" leaves off. It illustrates how changing the focus from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and double-digit growth.
Author: Sheila Mello
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 0
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Book Description
The quest for successful products - and a simple, predictable way to determine in advance which products will be successful - is a core concern of all companies. Most firms use financial projections to select the best portfolio of products in which to invest their limited human and capital resources and are frustrated repeatedly by under-forecast sales, lower than expected margins, and outright failures of new products. Value Innovation Portfolio Management addresses this core concern by showing you a more reliable decision-making method based on high customer value, tight business strategy alignment, and optimal investment intensity. These inputs will enable your company to invest more wisely and create more successful new products. Best-in-class companies like Motorola, DuPont, and Hewlett-Packard have used customer value in crafting winning portfolios. Supported by various case studies and examples, the authors demonstrate the significantly improved results that can be achieved from using customer value as the business driver for creating a portfolio of products. Value Innovation Portfolio Management is a must read for senior executives and anyone involved in strategic planning, portfolio management, product development, sales and marketing, and R & D. Senior executives will discover a path to achieving double-digit growth, greater market share and improved shareholder value. The managers and teams involved directly in the product development process will learn how to create a robust and thorough product definition process aligned with the portfolio management of the enterprise. Key Features Provides senior executives the means to better evaluate portfolio decisions based on the alignment of their firm's product portfolios with the company vision and strategy, and explains why senior executive direct involvement is essential for creating successful portfolios Details the deficiencies of traditional financially based approaches to product portfolio management, discusses the root causes of new product disappointments and methods for eliminating them Reveals how companies can find and exploit white space, or unfulfilled niches in the market, by shifting their focus to customer value as a top portfolio measure Explodes common conceptions of customer value and how to measure it, thus enabling linkage to lean, Six Sigma, and other process improvement programs Includes comparative case studies and examples from companies such as BASF, DuPont, IBM, C ...
Author: PDC Professional Publishing
Publisher: PDC Professional Publishing
ISBN: 0615382630
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Author: Shan Rajegopal
Publisher: Springer
ISBN: 1137023341
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation. A successful tried and tested method, this blueprint will be a hands-on guide for business executives.
Author: Robert G. Cooper
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
A powerful new approach to maximizing the value of your company's product development projects.
Author: Harvard Business Review
Publisher: Harvard Business Review Press
ISBN: 1422189856
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
NEW from the bestselling HBR’s 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: • Decide which ideas are worth pursuing • Innovate through the front lines—not just from the top • Adapt innovations from the developing world to wealthier markets • Tweak new ventures along the way using discovery-driven planning • Tailor your efforts to meet customers’ most pressing needs • Avoid classic pitfalls such as stifling innovation with rigid processes Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Strategic Marketing HBR’s 10 Must Reads on Teams
Author: Russell D. Archibald
Publisher: CRC Press
ISBN: 1498751210
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
The primary cause of many project failures is that responsible executives, because of their lack of knowledge in project management, fail to demand that their managers and staff properly utilize the well-proven best practices, processes, systems, and tools that are now available in this field. This book remedies this situation by providing executives at all levels with the understanding and knowledge needed to best take advantage of the power of effective project management and thereby lead and manage innovations within their enterprise. In Leading and Managing Innovation: What Every Executive Team Must Know about Project, Program, and Portfolio Management, Second Edition, the authors present concise descriptions of The key concepts underlying project and program management The important characteristics of projects and programs How projects and programs are best governed and managed How to determine if the desired benefits have actually been achieved The book presents a list of 31 reasonable demands that executives can and must place on their staff members to ensure excellence in the way their programs and projects are created, selected for funding, planned, and executed. Placing these demands communicates to the entire enterprise that top management understands what it takes to achieve the best performance possible and fully supports the continuous improvement needed to ensure continued success. Leading and Managing Innovation explains how to measure the project management maturity level of an enterprise, benchmark against competitors, and identify where project management improvements are required. It discusses the many ways that an enterprise can derive substantial success and competitive advantage from increasing its project management maturity level. A helpful quick reference summary of all of the book’s key information is included in the final chapter. Armed with this information, you will be well-qualified to give excellent direction to your managers and staff to ensure that your vital capability in the field of project management—and how you manage innovation—is equal to or better than that of your competitors.
Author: Rita Gunther McGrath
Publisher: Harvard Business Press
ISBN: 1422191419
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.
Author: Alexander Schuhmacher
Publisher: John Wiley & Sons
ISBN: 3527339132
Category : Science
Languages : en
Pages : 511
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Book Description
This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.
