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Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Speedy Publishing
Publisher: Speedy Publishing LLC
ISBN: 1633835448
Category : Self-Help
Languages : en
Pages : 197
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Book Description
There are several benefits to memory improvement techniques. First, people who use these techniques do better at the workplace. Stronger memory makes you detail-oriented. Next, if you're in school or thinking of going back, using memory improvement techniques will ensure that you do well on tests. The mind is like any other muscle. If it's been exercised, it performs better. Improve your memory ASAP.
Author: Jerry Dugan
Publisher: Jerry Dugan
ISBN:
Category : Health & Fitness
Languages : en
Pages : 42
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Book Description
This eBook is ideal for that busy person who is serious about making a lifestyle change, but doesn't have time or money for a gym or personal trainer. Use Your Smartphone to Lose Weight shares Jerry Dugan's strategy of using smartphone apps to hold himself accountable as he made lasting habit changes needed to create a healthy lifestyle. Readers of this book will learn about app features they may not have considered, and gain insights on the "slow and steady" strategy Dugan applied to reach his own success, 56 pounds lost in 6 months.
Author: Michael Arruda
Publisher: Editora Gente
ISBN: 6555442042
Category : Body, Mind & Spirit
Languages : en
Pages : 181
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Book Description
"If you want to take a leap into your dream life and take control of yourself, this book is a must-read. You will no longer have to give up a second of your life." - Roberto Shinyashiki You went through several books before finding this one. You looked at the cover, the title caught your eye, you started reading the first sentence and decided to continue. I ask you, however: was it you who made the decision for each of those steps? You might believe so, but the truth is that everything happened so fast that your decisions had already been made before you could think about them, taken by a deeper part of your mind: your subconscious, responsible for everything you are and do. On which other paths is your mind taking you without your consent? In his first book, Michael Arruda, president of OMNI Brazil, will show you how to get control of your mind, and, consequently, your personal and professional lives. With this goal, he will present you the process that allows you to access your subconscious, identify the causes for pain and insecurities, and solve them quickly and effectively: hypnotherapy. On this journey through your mind, you will learn: - How the three parts of your mind work and what mechanisms lead to your decisions, from the simplest ones to those that can radically transform your life.; - Why you are the way you are—and what is the root of your biggest problems and challenges.; - How to stop self-sabotaging with habits, attitudes, and beliefs that only lead you away from your goals.; - How to become the captain of your life and never again feel like a hostage to destiny.
Author: Myra Roldan
Publisher: American Society for Training and Development
ISBN: 1957157968
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
Artificial intelligence adoption is accelerating across industries, but many learning teams may not be moving the needle fast enough. Now is the prime opportunity for learning teams to prioritize its usage. However, although some L&D professionals have experimented with generative AI tools, few know what the game-changing technology really is. In this issue of TD at Work, Myra Roldan shares: A simplified explanation of how AI works The difference between traditional AI and generative AI Sample use cases for L&D professionals to think about A brief overview of how to get started using AI Some notes on privacy and ethics The Tools & Resources in this issue are an Artificial Intelligence Tool Evaluation Worksheet and an Artificial Intelligence Project Planning Checklist.
Author: Nadia Russ
Publisher: NeoPopRealism PRESS
ISBN:
Category : Literary Criticism
Languages : en
Pages : 59
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Book Description
Wonderpedia, an encyclopedia (NeoPopRealism Journal) of books published after year 2000. Founded by Nadia Russ in 2008.
Author: David Jurick
Publisher: "O'Reilly Media, Inc."
ISBN: 0596555687
Category : Computers
Languages : en
Pages : 484
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Book Description
With iPhone Hacks, you can make your iPhone do all you'd expect of a mobile smartphone -- and more. Learn tips and techniques to unleash little-known features, find and create innovative applications for both the iPhone and iPod touch, and unshackle these devices to run everything from network utilities to video game emulators. This book will teach you how to: Import your entire movie collection, sync with multiple computers, and save YouTube videos Remotely access your home network, audio, and video, and even control your desktop Develop native applications for the iPhone and iPod touch on Linux, Windows, or Mac Check email, receive MMS messages, use IRC, and record full-motion video Run any application in the iPhone's background, and mirror its display on a TV Make your iPhone emulate old-school video game platforms, and play classic console and arcade games Integrate your iPhone with your car stereo Build your own electronic bridges to connect keyboards, serial devices, and more to your iPhone without "jailbreaking" iPhone Hacks explains how to set up your iPhone the way you want it, and helps you give it capabilities that will rival your desktop computer. This cunning little handbook is exactly what you need to make the most of your iPhone.
Author: Catherine Price
Publisher: Ten Speed Press
ISBN: 0399581138
Category : Self-Help
Languages : en
Pages : 194
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Book Description
This evidence-based, user-friendly guide presents a 30-day digital detox plan that will help you set boundaries with your phone and live a more joyful and fulfilling life. “I wrote The Anxious Generation to help adults improve the lives of children. Many readers have asked me for a version of the book aimed at helping adults and teens help themselves. Catherine Price has written the best such book.”—Jonathan Haidt Do you feel addicted to your phone? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Does social media make you anxious? Have you tried to spend less time mindlessly scrolling—and failed? If so, this book is your solution. Award-winning health and science journalist and TED speaker Catherine Price presents a practical, evidence-based 30-day digital detox plan that will help you break up—and then make up—with your phone. The goal: better mental health, improved screen-life balance, and a long-term relationship with technology that feels good. This engaging, user-friendly guide explains how our smartphones and apps are designed to be addictive and how the time we spend on them is increasing our anxiety and damaging our abilities to focus, think deeply, form new memories, generate ideas, and be present in our most important relationships. Next, it walks you through an effective and easy-to-follow 30-day plan that has already helped thousands of people worldwide break their phone addictions and feel more fully alive. Whether you need help for yourself or for your family, friends, students, colleagues, clients, or community, How to Break Up with Your Phone is the ultimate guide to digital detoxing. It’s guaranteed to help you put down your phone—and come back to life.
Author: Tony Reinke
Publisher: Crossway
ISBN: 1433552469
Category : Religion
Languages : en
Pages : 226
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Book Description
Do You Control Your Phone—Or Does Your Phone Control You? Within a few years of its unveiling, the smartphone had become part of us, fully integrated into the daily patterns of our lives. Never offline, always within reach, we now wield in our hands a magic wand of technological power we have only begun to grasp. But it raises new enigmas, too. Never more connected, we seem to be growing more distant. Never more efficient, we have never been more distracted. Drawing from the insights of numerous thinkers, published studies, and his own research, writer Tony Reinke identifies twelve potent ways our smartphones have changed us—for good and bad. Reinke calls us to cultivate wise thinking and healthy habits in the digital age, encouraging us to maximize the many blessings, to avoid the various pitfalls, and to wisely wield the most powerful gadget of human connection ever unleashed.
Author: Mike Hendrickson
Publisher: "O'Reilly Media, Inc."
ISBN: 1449393713
Category : Computers
Languages : en
Pages : 244
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Book Description
You can choose from thousands of apps to make your Android device do just about anything you can think of -- and probably a few things you'd never imagine. There are so many Android apps available, in fact, that it's been difficult to find the best of the bunch -- until now. Best Android Apps leads you beyond the titles in Android Market's "Top Paid" and "Top Free" bins to showcase apps that will truly delight, empower, and entertain you. The authors have tested and handpicked more than 200 apps and games, each listed with a description and details highlighting the app's valuable tips and special features. Flip through the book to browse their suggestions, or head directly to the category of your choice to find the best apps to use at work, on the town, at play, at home, or on the road. Discover great Android apps to help you: Juggle tasks Connect with friends Play games Organize documents Explore what's nearby Get in shape Travel the world Find new music Dine out Manage your money ...and much more!
