United States Trade Shows & Exhibitions PDF Download
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Author:
Publisher:
ISBN:
Category : Exhibitions
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Exhibitions
Languages : en
Pages : 44
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Warwick Frost
Publisher: Routledge
ISBN: 1315415275
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Author: United States Travel Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
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Book Description
Author:
Publisher:
ISBN:
Category : Exhibitions
Languages : en
Pages : 68
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 18
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 44
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Book Description
Author: United States. Department of Commerce
Publisher:
ISBN:
Category : Exhibitions
Languages : en
Pages : 0
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Book Description
Author: Ruth P. Stevens
Publisher: Texere
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author:
Publisher:
ISBN:
Category : Trade shows
Languages : en
Pages : 44
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Book Description
