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Author:
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ISBN:
Category :
Languages : en
Pages : 10
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Author:
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ISBN:
Category :
Languages : en
Pages : 10
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Author: Tom Gunn
Publisher: Naval Institute Press
ISBN: 1612514154
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
In 1975, Tom Gunn had a life-altering career change when he went from an eight-year stint as staff lawyer with the U. S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. Gunn knew a lot about military appropriations and classified developments; he knew almost nothing about marketing, which may have been the most important attribute he brought to the job. Over the next 22 years, Gunn and the team he assembled and organized, developed a process for strategic selling and marketing that delivered $250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cut-throat domestic and international competition.Gunn Sights is both the story of that success and a handbook for anyone---experienced or neophyte---who wants to learn about high-powered selling, about assessing the competition and understanding the customer, and about using a defined process to shape strategic planning.Gunn details that process step-by-step, outlines cultural traps overseas and political realities at home, and makes his points in selected case studies---including what a Congressional opponent of a pending sale once called “the most sophisticated and far-reaching campaign to promote a sophisticated arms transfer that I’ve ever seen . . .” This is a business book about strategic selling and marketing, drawn from the experiences of Gunn and his associates, that takes one behind the scenes to see how deals are made in the aerospace industry.
Author: United States. Supreme Court
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1408
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Author: United States. Supreme Court
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1022
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Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1142
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Book Description
Containing all decisions of general interest decided in the courts of last resort of the several states [1869-1887].
Author: Benjamin Vaughan Abbott
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 928
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Author: John Houston Merrill
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1042
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Author: Ben Bova
Publisher: Macmillan
ISBN: 9780765316202
Category : Fiction
Languages : en
Pages : 708
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Book Description
Now in paperback, SF master Ben Bova's tales of the irrepressible Sam Gunn
Author: Casenote Legal Briefs
Publisher: Aspen Publishing
ISBN: 1543807321
Category : Law
Languages : en
Pages : 256
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Book Description
After your casebook, a Casenote Legal Brief is your most important reference source for the entire semester. Expert case studies and analyses and quicknote definitions of legal terms help you prepare for class discussion. Here is why you need Casenote Legal Briefs to help you understand cases in your most difficult courses: Each Casenote includes expert case summaries, which include the black letter law, facts, majority opinion, concurrences, and dissents, as well as analysis of the case. There is a Casenote for you! With dozens of Casenote Legal Briefs, you can find the Casenote to work with your assigned casebook and give you the extra understanding of all cases Casenotes in 1L subjects include a Quick Course Outline to help you understand the relationships between course topics.
Author: Donald S. Voorhees
Publisher:
ISBN:
Category : Criminal procedure
Languages : en
Pages : 196
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Book Description
