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Author: Peter Cheverton
Publisher: Kogan Page Publishers
ISBN: 0749461470
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more professional, more knowledgeable and more powerful buyers - and the sales techniques used in previous years are no longer working. This book shows how to understand this new breed of buyer, in order to interact with them on a more level playing field. Contents include developments in the industry; purchasing organizations; types of buyers; purchasing analysis; and crucially, buyer-seller relations.
Author: Peter Cheverton
Publisher: Kogan Page Publishers
ISBN: 0749461470
Category : Business & Economics
Languages : en
Pages : 208
Get Book
Book Description
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more professional, more knowledgeable and more powerful buyers - and the sales techniques used in previous years are no longer working. This book shows how to understand this new breed of buyer, in order to interact with them on a more level playing field. Contents include developments in the industry; purchasing organizations; types of buyers; purchasing analysis; and crucially, buyer-seller relations.
Author: Hubert LaChance
Publisher: Hubert LaChance
ISBN: 9780995286412
Category :
Languages : en
Pages :
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Book Description
This book is intended for all stakeholders involved in the process of selling and purchasing indirect goods and services. It is a well-known fact that procurement involvement in indirect acquisitions is increasing. In order to respond to this new trend, the author, an expert in indirect procurement with more than 10 years of professional experience, reveals secrets to selling and purchasing services from the procurement's perspective. Readers will have a chance to further their knowledge about purchaser's roles and understand how large companies handle their sourcing process. This knowledge will help readers gain a new perspective about the possibilities of leveraging relationships between purchasers and suppliers. Sales professionals will learn how to reach their objectives of securing new clients and promoting repetitive business. Answering RFP's will no longer be a secret. For example, this book covers: -How suppliers can manage to compete with competitors already in a relationship with their prospective clients. -How to influence the outcome of an RFP, without sacrificing too much profit. -How to leverage the procurement function and be the suppliers that receive new business with fewer RFPs to respond to. Purchasers, who are new to acquiring services, will understand the dynamics and processes associated with sourcing indirect categories. This knowledge will allow them to feel at ease to lead and obtain enhanced value from their assigned sourcing projects. For example, this knowledge will allow understanding: -How purchasers can manage to get accepted by budget holders and improve sourcing coverage through value added services. -How buyers and suppliers can cope with internal resistance that often occurs when new suppliers are invited to compete in RFPs. -How collaboration between purchasers and suppliers can usually bring more value than the traditional procurement approach of focusing too much on price. The author presents the information in six revealing and in-depth chapters: 1) Sourcing services 2) Why corporations hire buyers 3) Challenges of acquiring new customers 4) Maximizing outcomes of strategic sourcing processes 5) Managing gifts and entertainment 6) How to maintain existing customers "The book will be very useful in shaping effective business practices in corporations both on the selling and purchasing side. " Janusz Filipiak, Founder and CEO of Comarch, a software company that employs nearly 5000 people in 26 countries and author of 6 books. "Any RFP or RFQ to which I now reply is markedly different than what I have submitted prior to reading this book. Michael Glazer, CEO of Premier Service Inc. "This book helps sales professionals understand the needs and motivations of corporate buyers, which is essential for ongoing, positive relationships." Robert Spangler, MPA, CSC, Co-Founder The Sales Association"
Author: Lee W. Frederiksen
Publisher:
ISBN: 9780982881965
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Author: Jonathan O'Brien
Publisher: Kogan Page Publishers
ISBN: 0749479825
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
In order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given situations. The Buyer's Toolkit distills all the best practice tools for professional buying and negotiating into a simple, jargon-free framework that can be picked up and applied by anyone who buys. The book seeks to transform how individuals view and practise buying so they know when to influence a situation and what to do to buy well. The Buyer's Toolkit has a simple chapter layout, contains graphics and models, and a simple flow of tools through the book with an overarching framework, that glues them together. Covering different buying scenarios, understanding and defining the requirements, choosing the right deal and supplier, negotiation, managing the contract and the suppliers, fixing problems and sustainable buying, this comprehensive guide will help you boost your advantage as a buyer.
Author: Christopher Barrat
Publisher: John Wiley & Sons
ISBN: 0470092475
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Buying For Business provides a simple but comprehensive guide to purchasing and supply. With current literature often academic in focus and unsuited to modern business readers, it offers straightforward and engaging information on the principles and practice of purchasing and supply management that will be of great value to anyone in business who deals with suppliers. Experts Mark Whitehead and Christopher Barrat answer all the key questions facing purchasing in business today, and offer advice on everything from ethics to outsourcing. Diagrams, analysis tools and pro-formas aid understanding, while case studies and bench-marking exercises illustrate and reinforce the learning.
Author: Étienne Garbugli
Publisher: Étienne Garbugli
ISBN: 1778074006
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Author: Christopher Locke Cpsm
Publisher:
ISBN: 9780615991634
Category :
Languages : en
Pages : 268
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Book Description
You are a Sales Professional. No doubt you've attended sales workshops and have read various books written by seasoned experts on how to sell. And all of that is good. But why are you only listening to 'sales' experts when you can learn from the very Professionals you're attempting to sell to . . . Corporate Buyers! "FEEDBACK: Sales Advice from the Buyer's Desk" is the world's ONLY sales book written by a Certified Professional Buyer. It provides candid observations, invaluable insight and 'buyer-recommended' strategies from those who actually buy for a living. Based on the responses of 100's of diverse Buyers from across the Nation, this ground-breaking book allows you to sit behind the Buyer's desk and experience the entire sales process from the Buyer's perspective. From cold-calling to sales meetings, quoting, negotiating, communication, and developing a business relationship. This is NOT a basic 'how-to' book about selling. Instead, FEEDBACK provides the reader with an insight into the confidential world of Corporate Purchasing by those who are the constant recipients of sales strategies. It verifies the business practices Buyers prefer, as well as those they secretly despise but aren't telling you! It also provides recommended sales approaches Buyers themselves would use if THEY were in sales; things most Sales Professionals don't do, but should! FEEDBACK will allow you to: * Understand how Buyers think and why they source to specific suppliers. * Find out how to gain access to even the most elusive Buyers. * Uncover what Purchasing doesn't want you to know. * Discover what most sales books preach that you need to avoid. * Find out the number one sales meeting mistake most Sales Reps make. * Learn how to take business away from your competitors. * Find out how to lower your quote without feeling it. * Understand 'price' vs. 'value' from the Buyer's perspective. * Discover how to submit the perfect quote package. * Learn how to counter negotiation tactics used by today's Buyers. * Find out how Sales Reps make it difficult for Buyers to communicate. * Understand what it takes to be a preferred Sales Professional. * Discover what your End-Users are communicating to the Buyer's they work with. * Find out what 80% of Buyers prefer, but only 20% of Sales Reps are doing. Whether you're a Sales Representative, Sales Manager or Business Owner, a career in sales is not an easy profession. That's why it's imperative to understand the Buyer's perspective on the things you do and say as a Sales Professional, as well as their actual level of effectiveness on Buyers. FEEDBACK is a unique, one-of-a-kind book that will improve your sales opportunities by changing the way you think, act and approach business. And it will do that by putting you behind the desk of those who buy from you. This is the only SALES book written by a Professional BUYER. And isn't it about time?
Author: Kevin Davis
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416853
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
The biggest mistake salespeople make in their careers is equating a faster pitch with a faster close. Author Kevin Davis shows readers how to slow down and focus on the customer buying process, so they can identify and quantify customers' real needs--and adapt their sales pitches accordingly. Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers' needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it's about understanding the buying process--from your customer's point of view. Packed with examples from the author's extensive experience and detailed research on customer buying patterns, Slow Down, Sell Faster! offers an alternative to traditional selling that leads to increased sales--and happier customers.
Author: Jerry Acuff
Publisher: John Wiley & Sons
ISBN: 1118044835
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." —Charlene Prounis, Managing Partner, Flashpoint Medica
Author: Sharon Drew Morgen
Publisher: Morgen Facilitations Inc
ISBN: 0964355396
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
What is stopping you from closing all of the sales you deserve to close? Hint: it's not you, not your solution, and not the buyer. It's the sales model itself. Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 'dirty little secrets' that are part of the sales model that actually prevents buyers from buying. Dirty Little Secrets: why buyers can't buy and sellers can't sell and what to do about it breaks down the entire buying decision process, and offers a complete understanding of how buyers buy - the steps they go through, the systems issues they must manage internally, the types of decisions they must make. And learn how the sales model manages merely the last action that buyers take before they adopt a solution. Moving beyond her 7 other highly acclaimed books on her revolutionary Buying Facilitation(R) model, her new book goes to the heart of the buying decision, with great examples and a complex case study to teach the model. Selling with Integrity reviews: "Finally, a sales paradigm which supports our spiritual values and lays the foundation for the shifts occurring in business today." Ken Blanchard, coauthor of The One Minute Manager "Morgen's Buying Facilitation(R) is light years ahead of the rest of the field." Philip Kotler, author of Marketing Management Dirty Little Secrets reviews: "Because of this book, we'll never be able to go back to the old way of selling. It teaches us how buying decisions are made - missing from the industry until now. This book is too big to push under the rug: It's crystal clear and easy to understand, and necessary for any serious sales professional." Jeff Blackwell, Founder SalesPractice.com "This book is a dead-on analysis of how buying decisions get made." Anne Miller, author Metaphorically Selling "Sharon Drew has turned traditional sales thinking upside down and has provided a tactical roadmap for sellers to help buyers get the internal buy-in necessary to buy." Michael Norton, Founder CanDoGo.com "Dirty Little Secrets takes us inside our buyer's decision-making process where we discover factors they need to address prior to buying - most of them having nothing to do with our solution." Jill Konrath, author Selling to Big Companies "Revealing the secret to how people really buy has been untouched... until now! Dirty Little Secrets delivers powerful insights and practical thinking that transform not only selling but all forms of decision making." Lee J. Colan, author Sticking to It "Having pioneered the new sales paradigm more than two decades ago, Sharon Drew is back with a very human, accessible and powerful approach." Britton Manasco, Principal Manasco Marketing Partners "This is not a business-as-usual book, but a dramatic change in how we sell. Someday Buying Facilitation(R) will be a natural part of our sales process." Reg Nordman, Managing Partner Rocket Builders "Dirty Little Secrets is a must read for all senior executives: Morgen explains why sales fails and provides deep insight into how customers decide." Mark Dallmeir, CEO The ROBB Group Holdings "Sharon Drew's Buying Facilitation(R) model is the only approach that manages the off-line decision making. We've used her process for 10 years and our revenues have grown consistently. Dirty Little Secrets should be on the desk of every CEO and sales professional." Jack Hubbard, CEO St. Meyer & Hubbard. "Social entrepreneurs and progressives get uncomfortable about sales techniques and wary of 'manipulating' people. Dirty Little Secrets teaches how to serve customers with no persuasion or manipulation - how to do good, make money and keep integrity intact." Gil Friend, CEO Natural Logic
