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Understanding News

Author: John Hartley
Publisher: Routledge
ISBN: 1136105883
Category : Social Science
Languages : en
Pages : 219

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Book Description
News depends for its effect on a culturally shared language, and this book concentrates on ways we can decode its messages without simply reproducing their underlying assumptions.

Understanding Company News

Author: Rodney Hobson
Publisher: Harriman House Limited
ISBN: 0857191322
Category : Business & Economics
Languages : en
Pages : 179

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Book Description
In the follow up to Shares Made Simple and several others, the author provides investors with keys to understanding and interpreting company news and announcements. This guide is essential reading for all private investors.

Understanding Business Ethics

Author: Peter A. Stanwick
Publisher: SAGE Publications
ISBN: 1506303242
Category : Business & Economics
Languages : en
Pages : 993

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Book Description
"Looking for a deeply reflected and applicable textbook for in-class use in business ethics? Here it is. The best textbook I’ve ever found is the Stanwicks’ masterpiece. Your students will love it." —Volker Brecht, Southern University at New Orleans Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, Third Edition prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental importance of ethical leadership, decision making, and strategic planning while examining emerging trends in business ethics such as the developing world, human rights, environmental sustainability, and technology. In addition to presenting information related to the Association to Advance Collegiate Schools of Business (AACSB), the text’s 26 real-world cases profile a variety of industries, countries, and ethical issues in a way that is relevant and meaningful to students’ lives. The Third Edition features new cases from well-known companies such as Disney and General Motors, new coverage of emerging topics such as big data and social media, expanded coverage of corporate social responsibility, and more. Using an applied approach, this text helps students understand why and how business ethics really do matter!

Understanding Business Ethics

Author: Peter Stanwick
Publisher: SAGE
ISBN: 1452256551
Category : Business & Economics
Languages : en
Pages : 585

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Book Description
Packed with real-world examples and cases, this fully updated edition of Understanding Business Ethics prepares students for the ethical dilemmas they may face in their chosen careers by providing broad, comprehensive coverage of business ethics from a global perspective. The book's 26 cases profile a variety of industries, countries, and ethical issues, including online privacy, music piracy, Ponzi schemes, fraud, product recall, insider trading, and dangerous working conditions, such as four cases that emphasize the positive aspects of business ethics. In addition to unique chapters on information technology, the developing world, and the environment, the authors present AACSB recommended topics such as the responsibility of business in society, ethical decision making, ethical leadership, and corporate governance. Taking a managerial approach, the second edition of this best seller is designed to provide a clear understanding of the contemporary issues surrounding business ethics through the exploration of engaging and provocative case studies that are relevant and meaningful to students' lives. With an emphasis on applied, hands-on analysis of the cases presented, this textbook will instill in your students the belief that business ethics really do matter

Understanding Disney

Author: Janet Wasko
Publisher: John Wiley & Sons
ISBN: 0745695671
Category : Social Science
Languages : en
Pages : 291

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Book Description
Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults? In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

Why Startups Fail

Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

How to Understand the Financial Pages

Author: Alexander Davidson
Publisher: Kogan Page Publishers
ISBN: 0749454938
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
The only basic guide to the financial media that anyone will ever need. This new edition of How to Understand the Financial Pages provides comprehensive coverage of newspapers and magazines, and also financial websites, stockbrokers' research and company reports. The handy A-Z format enables the reader to look up entries quickly and easily. Essential terms and concepts are explained in non-technical English, and it is extensively cross-referenced. A valuable reference tool for any private investor, it is international in scope and includes references to the use of technical analysis in internet trading, the development of hedge funds and other alternative investments, and the growth of financial services regulation and compliance - something other guides often omit. Journalistic, snappy and stylish, it will help anyone to read the financial pages and gain a full understanding of the concepts involved.

Shares Made Simple

Author: Rodney Hobson
Publisher: Harriman House Limited
ISBN: 0857192264
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
Shares Made Simple, written by highly respected financial journalist Rodney Hobson, tears away the mystique and jargon that surrounds the stock market. It takes you step by step through the most basic concepts of stock market investing, carefully explaining issues such as: - What shares are and how they are bought and sold - Why share prices go up and down - Why some companies' shares look cheap while others appear to be expensive - The hidden traps for the unwary This fully revised and updated second edition of this bestselling book sets out to create a level playing field between the stock market professionals and the small investor. As rising living standards and inherited cash provide assets for investment, no-one needs to suffer pitiful bank interest rates when there is real money to be made in sharing the nation's wealth. Thousands of investors have already benefited from Rodney's clear explanation of the stock market - now you can too.

Understanding Organizational Change

Author: Jean Helms-Mills
Publisher: Routledge
ISBN: 1134253168
Category : Business & Economics
Languages : en
Pages : 237

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Book Description
This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions about the imperative of change, who’s interests are being served, how change programmes impact on employees and why organizations continually engage in such programmes. It gives readers a comprehensive history of: change management literature types of change techniques over time (i.e. TQM, BPR, Balanced Scorecard, Six Sigma, etc.) the role of management gurus in the rise and fall of management fashions the impact of organizational change on organizational members. The authors provide case vignettes of companies from both sides of the Atlantic, which have undergone some of the better-known change techniques, and explore the reasons for their successes and failures. This is an innovative and important new text for students of organizational behaviour, organizational change, strategy and HRM.

Understanding New Media

Author: Robert K. Logan
Publisher: Peter Lang
ISBN: 9781433111266
Category : Biography & Autobiography
Languages : en
Pages : 418

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Book Description
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.