Author: Joe Ferreira
Publisher: Forbesbooks
ISBN: 9781950863365
Category :
Languages : en
Pages : 184
Book Description
TURNING THE SHIP AROUND Joe Ferreira specializes in spectacular turnarounds. However, none of Joe's hard-won personal or professional successes prepared him for becoming the CEO of an organization the same week it was threatened with imminent dissolution by the United States government. Faced with a toxic legacy culture and the worst performance metrics in his industry, Joe drew upon his most momentous personal and professional life experiences--almost failing out of high school, captaining a boat through the treacherous currents of the Bermuda Triangle, letting go of micromanagement tendencies by delegating critical medical procedures--to keep a lifesaving enterprise from losing its federal certification. A management memoir, the story of Uncomfortable Inclusion will intrigue, infuriate, and inspire leaders who are eager to turn their organizations into world leaders. As the title suggests, the book's most engaging and enlightening takeaway is Joe's ultimate commitment to uncomfortable inclusion, a management practice he proves is the single most important factor for success. Joe's trials, tribulations, and ultimately sustainable triumphs as part of the journey of transforming a company from terrible to trailblazing offers encouragement to leaders on how to best invest in their company to achieve great results.
Uncomfortable Inclusion
Author: Joe Ferreira
Publisher: Forbesbooks
ISBN: 9781950863365
Category :
Languages : en
Pages : 184
Book Description
TURNING THE SHIP AROUND Joe Ferreira specializes in spectacular turnarounds. However, none of Joe's hard-won personal or professional successes prepared him for becoming the CEO of an organization the same week it was threatened with imminent dissolution by the United States government. Faced with a toxic legacy culture and the worst performance metrics in his industry, Joe drew upon his most momentous personal and professional life experiences--almost failing out of high school, captaining a boat through the treacherous currents of the Bermuda Triangle, letting go of micromanagement tendencies by delegating critical medical procedures--to keep a lifesaving enterprise from losing its federal certification. A management memoir, the story of Uncomfortable Inclusion will intrigue, infuriate, and inspire leaders who are eager to turn their organizations into world leaders. As the title suggests, the book's most engaging and enlightening takeaway is Joe's ultimate commitment to uncomfortable inclusion, a management practice he proves is the single most important factor for success. Joe's trials, tribulations, and ultimately sustainable triumphs as part of the journey of transforming a company from terrible to trailblazing offers encouragement to leaders on how to best invest in their company to achieve great results.
Publisher: Forbesbooks
ISBN: 9781950863365
Category :
Languages : en
Pages : 184
Book Description
TURNING THE SHIP AROUND Joe Ferreira specializes in spectacular turnarounds. However, none of Joe's hard-won personal or professional successes prepared him for becoming the CEO of an organization the same week it was threatened with imminent dissolution by the United States government. Faced with a toxic legacy culture and the worst performance metrics in his industry, Joe drew upon his most momentous personal and professional life experiences--almost failing out of high school, captaining a boat through the treacherous currents of the Bermuda Triangle, letting go of micromanagement tendencies by delegating critical medical procedures--to keep a lifesaving enterprise from losing its federal certification. A management memoir, the story of Uncomfortable Inclusion will intrigue, infuriate, and inspire leaders who are eager to turn their organizations into world leaders. As the title suggests, the book's most engaging and enlightening takeaway is Joe's ultimate commitment to uncomfortable inclusion, a management practice he proves is the single most important factor for success. Joe's trials, tribulations, and ultimately sustainable triumphs as part of the journey of transforming a company from terrible to trailblazing offers encouragement to leaders on how to best invest in their company to achieve great results.
Inclusion on Purpose
Author: Ruchika T. Malhotra
Publisher: MIT Press
ISBN: 0262548496
Category : Business & Economics
Languages : en
Pages : 305
Book Description
How organizations can foster diversity, equity, and inclusion: taking action to address and prevent workplace bias while centering women of color. Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn't just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity. Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias. It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all. Tulshyan debunks the idea of the “level playing field” and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does. She explains why “leaning in” doesn't work—and dismantling structural bias does; warns against hiring for “culture fit,” arguing for “culture add” instead; and emphasizes the importance of psychological safety in the workplace—you need to know that your organization has your back. With this important book, Tulshyan shows us how we can make progress toward inclusion and diversity—and we must start now.
Publisher: MIT Press
ISBN: 0262548496
Category : Business & Economics
Languages : en
Pages : 305
Book Description
How organizations can foster diversity, equity, and inclusion: taking action to address and prevent workplace bias while centering women of color. Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn't just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity. Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias. It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all. Tulshyan debunks the idea of the “level playing field” and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does. She explains why “leaning in” doesn't work—and dismantling structural bias does; warns against hiring for “culture fit,” arguing for “culture add” instead; and emphasizes the importance of psychological safety in the workplace—you need to know that your organization has your back. With this important book, Tulshyan shows us how we can make progress toward inclusion and diversity—and we must start now.
Understanding Autism For Dummies
Author: Stephen Shore
Publisher: John Wiley & Sons
ISBN: 1118053133
Category : Family & Relationships
Languages : en
Pages : 386
Book Description
Friendly, accessible guidance for parents of autistic children and people caring for autistic adults Autism affects more than 1 million children and adults in the United States, and parents may be confused by the behavior of autistic children. This book provides help-and hope-by explaining the differences between various types of autism and delivering the lowdown on behavioral, educational, medical, other interventions. Featuring inspiring autism success stories as well as a list of organizations where people who support those with autism can go for additional help, it offers practical advice on how to educate children as well as insights on helping people with autism use their strengths to maximize their potential in life. Stephen Shore, EdD (Brookline MA), serves on the board for several autism spectrum-related organizations and he has written Beyond the Wall: Personal Experiences with Autism and Asperger Syndrome (1-931282-00-5) and edited Ask and Tell: Self Advocacy and Disclosure For People on the Autism Spectrum (1-931282-58-7). Linda G. Rastelli (Middletown, NJ) is a veteran journalist who specializes in health and business. Temple Grandin, PhD (Fort Collins, CO) is the author of the bestselling Thinking in Pictures (0-679-77289-8) and Emergence: Labeled Autistic (0-446-67182-7).
Publisher: John Wiley & Sons
ISBN: 1118053133
Category : Family & Relationships
Languages : en
Pages : 386
Book Description
Friendly, accessible guidance for parents of autistic children and people caring for autistic adults Autism affects more than 1 million children and adults in the United States, and parents may be confused by the behavior of autistic children. This book provides help-and hope-by explaining the differences between various types of autism and delivering the lowdown on behavioral, educational, medical, other interventions. Featuring inspiring autism success stories as well as a list of organizations where people who support those with autism can go for additional help, it offers practical advice on how to educate children as well as insights on helping people with autism use their strengths to maximize their potential in life. Stephen Shore, EdD (Brookline MA), serves on the board for several autism spectrum-related organizations and he has written Beyond the Wall: Personal Experiences with Autism and Asperger Syndrome (1-931282-00-5) and edited Ask and Tell: Self Advocacy and Disclosure For People on the Autism Spectrum (1-931282-58-7). Linda G. Rastelli (Middletown, NJ) is a veteran journalist who specializes in health and business. Temple Grandin, PhD (Fort Collins, CO) is the author of the bestselling Thinking in Pictures (0-679-77289-8) and Emergence: Labeled Autistic (0-446-67182-7).
What If I Say the Wrong Thing?
Author: Vernā Myers
Publisher:
ISBN: 9781614389712
Category : Law
Languages : en
Pages : 0
Book Description
The book is a perfect handbook for anyone who is looking to develop the habits of culturally effective people. In this handy reference, you'll find answers to questions about all types of diversity issues and tips about how to practice culturally effective habits. With the variety of suggested follow-ups and actions contained within it, you will better know how to handle your own situations.
Publisher:
ISBN: 9781614389712
Category : Law
Languages : en
Pages : 0
Book Description
The book is a perfect handbook for anyone who is looking to develop the habits of culturally effective people. In this handy reference, you'll find answers to questions about all types of diversity issues and tips about how to practice culturally effective habits. With the variety of suggested follow-ups and actions contained within it, you will better know how to handle your own situations.
Authentic Diversity
Author: Michelle Silverthorn
Publisher: CRC Press
ISBN: 042966303X
Category : Business & Economics
Languages : en
Pages : 140
Book Description
The nation has transformed. The calls for racial equity are loud and insistent and they are now being listened to. And yet, companies across the country are still far behind when it comes to equity in the workplace. For decades, we've heard variations on the same theme on how to increase diversity and inclusion and we have still not moved. If we want equity to matter inside and outside the workplace, if we want to be real allies for change, then we need a new approach. We need to stop following trends. We need to lead change. In Authentic Diversity, culture change expert and diversity speaker, Michelle Silverthorn, explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone. A millennial, immigrant, and Black woman in America, Michelle will show you how to lead a space centered on equity, allyship, and inclusion and how together we can build a new organization, and nation, centered on justice.
Publisher: CRC Press
ISBN: 042966303X
Category : Business & Economics
Languages : en
Pages : 140
Book Description
The nation has transformed. The calls for racial equity are loud and insistent and they are now being listened to. And yet, companies across the country are still far behind when it comes to equity in the workplace. For decades, we've heard variations on the same theme on how to increase diversity and inclusion and we have still not moved. If we want equity to matter inside and outside the workplace, if we want to be real allies for change, then we need a new approach. We need to stop following trends. We need to lead change. In Authentic Diversity, culture change expert and diversity speaker, Michelle Silverthorn, explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone. A millennial, immigrant, and Black woman in America, Michelle will show you how to lead a space centered on equity, allyship, and inclusion and how together we can build a new organization, and nation, centered on justice.
Dare to Lead
Author: Brené Brown
Publisher: Random House
ISBN: 0399592520
Category : Business & Economics
Languages : en
Pages : 321
Book Description
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart! ONE OF BLOOMBERG’S BEST BOOKS OF THE YEAR Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Publisher: Random House
ISBN: 0399592520
Category : Business & Economics
Languages : en
Pages : 321
Book Description
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart! ONE OF BLOOMBERG’S BEST BOOKS OF THE YEAR Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Things That Make White People Uncomfortable
Author: Michael Bennett
Publisher: Haymarket Books
ISBN: 1642590800
Category : Biography & Autobiography
Languages : en
Pages : 152
Book Description
Michael Bennett is a Super Bowl Champion, a three-time Pro Bowl defensive end, a fearless activist, a feminist, a grassroots philanthropist, an organizer, and a change maker. He's also one of the most scathingly humorous athletes on the planet, and he wants to make you uncomfortable. Bennett adds his unmistakable voice to discussions of racism and police violence, Black athletes and their relationship to powerful institutions like the NCAA and the NFL, the role of protest in history, and the responsibilities of athletes as role models to speak out against injustice. Following in the footsteps of activist-athletes from Muhammad Ali to Colin Kaepernick, Bennett demonstrates his outspoken leadership both on and off the field.Written with award-winning sportswriter and author Dave Zirin, Things that Make White People Uncomfortable is a sports book for our turbulent times, a memoir, and a manifesto as hilarious and engaging as it is illuminating.
Publisher: Haymarket Books
ISBN: 1642590800
Category : Biography & Autobiography
Languages : en
Pages : 152
Book Description
Michael Bennett is a Super Bowl Champion, a three-time Pro Bowl defensive end, a fearless activist, a feminist, a grassroots philanthropist, an organizer, and a change maker. He's also one of the most scathingly humorous athletes on the planet, and he wants to make you uncomfortable. Bennett adds his unmistakable voice to discussions of racism and police violence, Black athletes and their relationship to powerful institutions like the NCAA and the NFL, the role of protest in history, and the responsibilities of athletes as role models to speak out against injustice. Following in the footsteps of activist-athletes from Muhammad Ali to Colin Kaepernick, Bennett demonstrates his outspoken leadership both on and off the field.Written with award-winning sportswriter and author Dave Zirin, Things that Make White People Uncomfortable is a sports book for our turbulent times, a memoir, and a manifesto as hilarious and engaging as it is illuminating.
Uncomfortable Situations
Author: Daniel M. Gross
Publisher: University of Chicago Press
ISBN: 022648503X
Category : Biography & Autobiography
Languages : en
Pages : 191
Book Description
Mixed feelings, Daniel Gross reminds us, are at the heart of Jane Austen's novel, Sense and Sensibility. We think we know what "mixed feelings" means, like a recipe: combine two parts a feeling like gratitude, one part happiness, a dash of resentment, and you get something like Elinor. But mixed feelings in the novel and beyond, Gross insists, are poorly served by this dis-equilibrium model; in fact mixed feelings are a matter of negotiated circumstances where feelings may be at odds as they converge on character. Hence the significance of literature and particularly the sentimental novel as a cross-disciplinary research domain, where this kind of rhetorical situation is exquisitely detailed. Gross gets considerable play out of Jane Austin as one of his research arenas, while at the same time referencing the sciences of situated emotion and behavioral economics to offer a new way of understanding mixed feelings as rhetorically situated. While that is but one thrust among several here, Gross explores at the same time a methodological opportunity at the interface of science and the humanities, beyond recent work in "Cognitive Approaches to Literature," which as he sees it tends to proceed unecologically (uncontextually) toward theory of mind. In contrast to his previous landmark study The Secret History of Emotion, here Gross carves out a space for cross-disciplinary work on emotion with a "situated emotion" critique of the basic emotions program, a "situated cognition" critique of computational psychology, and a critique of evolutionary psychology from many angles including cognitive scientific. The outcome is collaborative work across the sciences and humanities, where uncomfortable situations provide a paradigm for study. New insight into brain-body-world dynamics may yet arise from experiments in neuroscience and the situational concerns of the humanities, and the two-cultures divide may dissolve when shared phenomena like human emotions are treated with the diversity of methods and cross-disciplinary conversation their complexity deserves.
Publisher: University of Chicago Press
ISBN: 022648503X
Category : Biography & Autobiography
Languages : en
Pages : 191
Book Description
Mixed feelings, Daniel Gross reminds us, are at the heart of Jane Austen's novel, Sense and Sensibility. We think we know what "mixed feelings" means, like a recipe: combine two parts a feeling like gratitude, one part happiness, a dash of resentment, and you get something like Elinor. But mixed feelings in the novel and beyond, Gross insists, are poorly served by this dis-equilibrium model; in fact mixed feelings are a matter of negotiated circumstances where feelings may be at odds as they converge on character. Hence the significance of literature and particularly the sentimental novel as a cross-disciplinary research domain, where this kind of rhetorical situation is exquisitely detailed. Gross gets considerable play out of Jane Austin as one of his research arenas, while at the same time referencing the sciences of situated emotion and behavioral economics to offer a new way of understanding mixed feelings as rhetorically situated. While that is but one thrust among several here, Gross explores at the same time a methodological opportunity at the interface of science and the humanities, beyond recent work in "Cognitive Approaches to Literature," which as he sees it tends to proceed unecologically (uncontextually) toward theory of mind. In contrast to his previous landmark study The Secret History of Emotion, here Gross carves out a space for cross-disciplinary work on emotion with a "situated emotion" critique of the basic emotions program, a "situated cognition" critique of computational psychology, and a critique of evolutionary psychology from many angles including cognitive scientific. The outcome is collaborative work across the sciences and humanities, where uncomfortable situations provide a paradigm for study. New insight into brain-body-world dynamics may yet arise from experiments in neuroscience and the situational concerns of the humanities, and the two-cultures divide may dissolve when shared phenomena like human emotions are treated with the diversity of methods and cross-disciplinary conversation their complexity deserves.
Diversity, Inc.
Author: Pamela Newkirk
Publisher: Bold Type Books
ISBN: 1568588232
Category : Social Science
Languages : en
Pages : 215
Book Description
One of Time Magazine's Must-Read Books of 2019 An award-winning journalist shows how workplace diversity initiatives have turned into a profoundly misguided industry--and have done little to bring equality to America's major industries and institutions. Diversity has become the new buzzword, championed by elite institutions from academia to Hollywood to corporate America. In an effort to ensure their organizations represent the racial and ethnic makeup of the country, industry and foundation leaders have pledged hundreds of millions of dollars to commission studies, launch training sessions, and hire consultants and diversity czars. But is it working? In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has been effective--and why progress has been so slow. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. But as she argues, despite decades of handwringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals. Diversity, Inc. incisively shows the vast gap between the rhetoric of inclusivity and real achievements. If we are to deliver on the promise of true equality, we need to abandon ineffective, costly measures and commit ourselves to combatting enduring racial attitudes
Publisher: Bold Type Books
ISBN: 1568588232
Category : Social Science
Languages : en
Pages : 215
Book Description
One of Time Magazine's Must-Read Books of 2019 An award-winning journalist shows how workplace diversity initiatives have turned into a profoundly misguided industry--and have done little to bring equality to America's major industries and institutions. Diversity has become the new buzzword, championed by elite institutions from academia to Hollywood to corporate America. In an effort to ensure their organizations represent the racial and ethnic makeup of the country, industry and foundation leaders have pledged hundreds of millions of dollars to commission studies, launch training sessions, and hire consultants and diversity czars. But is it working? In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has been effective--and why progress has been so slow. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. But as she argues, despite decades of handwringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals. Diversity, Inc. incisively shows the vast gap between the rhetoric of inclusivity and real achievements. If we are to deliver on the promise of true equality, we need to abandon ineffective, costly measures and commit ourselves to combatting enduring racial attitudes
Building For Everyone
Author: Annie Jean-Baptiste
Publisher: John Wiley & Sons
ISBN: 1119646235
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
Publisher: John Wiley & Sons
ISBN: 1119646235
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.