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Author: Del Vecchio, Gene
Publisher: Pelican Publishing
ISBN: 9781455601288
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.
Author: Del Vecchio, Gene
Publisher: Pelican Publishing
ISBN: 9781455601288
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.
Author: Tim Walsh
Publisher: Andrews McMeel Publishing
ISBN: 0740755714
Category : Antiques & Collectibles
Languages : en
Pages : 328
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Book Description
The book Why Didn't I Think of That! includes the passage "If a toy has magic, when people see it they say, 'Oooh! What is that?' . . . It appeals to the kid in everybody." That same kind of magic captures "the kid in everybody" when they pick up Timeless Toys: Classic Toys and the Playmakers Who Created Them. Timeless Toys represents one of the finest documentaries and displays of modern toys ever written. Author Tim Walsh, a successful toy inventor himself, reveals a world of commerce, toys, and wonder that is equally fun, fascinating, and nostalgic. Readers of every age and background will find it impossible to pick up this book, turn a few pages, and not become spellbound by its insightful stories and the personal memories that the text and 420 brilliantly colored photographs bring forth. Slinky, Lego, Tonka trucks, Monopoly, Big Wheel, Frisbee, Hula Hoop, Super Ball, Scrabble, Barbie, Radio Flyer Wagons: All of these and many, many more are featured in this fascinating tome, along with the toys' histories, insider profiles, and rare interviews with toy industry icons. It's simply magic!
Author: Melissa Stewart
Publisher: National Geographic Books
ISBN: 1426306091
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Ants are everywhere. They creep, they crawl, they climb, and they fall. But they get up and they keep on working. Ants come in all different shapes, different sizes, and different colors. And they do a lot of different jobs. These hard-working little creatures thrive wherever they go, making whatever adaptations necessary in their ever-changing world.
Author: Frank Hoffmann
Publisher: Routledge
ISBN: 1135418462
Category : Sports & Recreation
Languages : en
Pages : 152
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Book Description
Keep the information you need on playthings and pop culture at your fingertips! The Dictionary of Toys and Games in American Popular Culture is an A-to-Z reference guide to the playthings that amused us as children and fascinate us as adults. This enlightening—and entertaining—resource, complete with cross-references, provides easy access to concise but detailed descriptions that place toys and board games in their social and cultural contexts. From action figures to yo-yos, the book is your tour guide through the museum of sought-after collectibles and forgotten treasures that mirror the fads and fashions that helped define pop culture in the United States. The Dictionary of Toys and Games in American Popular Culture is a historical, yet current, reflection of society’s ever-changing attitudes toward childhood and its cultural touchstones. The book is filled with physical descriptions of each entry, including size, color, and material composition, and the age group most often associated with the item. It also includes biographical sketches of inventors, manufacturers, and distributors— a virtual “Who’s Who” of the American toy industry, including Milton Bradley, Walt Disney, and Jim Henson. With a brief glimpse through its pages or a lengthy look from cover to cover, you’ll discover (or re-discover) real hero action figures, toys with commercial tie-ins, fast-food promotional giveaways, penny prize package toys, and advertising icons and characters in addition to beloved toys and board games like Etch-a-Sketch®, Lincoln Logs®, Colorforms®, Yahtzee®, and Burp Gun, the first toy advertised on nationwide television. The Dictionary of Toys and Games in American Popular Culture presents easy-to-access and easy-to-read descriptions of such toys as: Barbie®, bendies, and Beanie Babies® Monopoly®, Mr. Machine®, and Mr. Potato Head™ Pez®, Plah-Doh®, and Pound Puppies® Scrabble®, Silly Putty®, and Slinky® Tiddly Winks®, Tinker Toys®, and Twister™ and looks at the people behind the scenes of the biggest names in toys, including LEGO® (Ole Kirk Christiansen) Fisher-Price® (Homer G. Fisher) Mattel® (Ruth and Elliott Handler) Hasbro™ (Alan, Merrill, and Stephen Hassenfeld) Toys R Us® (Charles Lazarus) Parker Brothers® (Edward and George Parker) F.A.O. Schwartz (Frederick Schwartz) Kenner® (Albert Steiner) Tonka® (Russell L. Wenkstern) The Dictionary of Toys and Games in American Popular Culture also includes an index and a selected bibliography to meet your casual or professional research needs. Faster (and more entertaining) than searching through a vast assortment of Web sites for information, the book is a vital resource for librarians, toy collectors and appraisers, popular culture enthusiasts, and anyone with an interest in toys—past and present.
Author: Harry L. Rinker
Publisher: Antique Trader
ISBN: 9780930625627
Category : Antiques & Collectibles
Languages : en
Pages : 260
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Book Description
Covers 150 years of product development with a strong emphasis on the history and production of American manufacturers. A team of experts provides current values, along with collector insights for hundreds of items.
Author: Professor Karen O'Brien
Publisher:
ISBN: 9780873498302
Category : Antiques & Collectibles
Languages : en
Pages : 828
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Book Description
Current market values for 31,000 listings and 2,000 photographs are included in this publication that has been revised with new toy categories.
Author: Richard C. Levy
Publisher: Penguin
ISBN: 1101197943
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
Patent applications are booming! Innovative strategies to market inventive products.The Complete Idiot's Guide® to Cashing In On Your Inventions, Second Edition covers every aspect of the inventing process from concept to market - and this new edition offers more in-depth coverage of the development process, prototyping and manufacturing helping readers identify how to go about turning their ideas into something tangible that they can market. ? Written by the co-developer of the Furby and over 200 other products ? Features information on how to protect inventions ? How to find companies interested in buying or licensing inventions
Author: Susan Amerikaner
Publisher: Price Stern Sloan
ISBN: 9780895867513
Category : Education
Languages : en
Pages : 196
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Book Description
Lists hundreds of games, toys, books, records, and software for children from infancy to age 12.
Author: John Merwin
Publisher: Lulu.com
ISBN: 1329910702
Category : Humor
Languages : en
Pages : 226
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Book Description
JOHN MERWIN (1946-2013) embraced fishing, looking across a stream or out a window, thinking, musing and writing. Neighbors and acquaintances, mostly unaware of John's legendary angling prominence, looked forward to his columns in Stratton Magazine, 1989 to 2006. Laced with droll countryman wit, dozens expound on rural Vermont life. More or less. As his editor, Marsha Norman, once teased,"He said all his stories are true stories. Mostly." At deadline with manuscript absent-Marsha occasionally ran a reprint and captioned, "John Merwin is on vacation." Not so. Instead, in those years he was fishing editor at Field & Stream magazine--too much to do and too little time. But even then, as F&S colleague and friend Dave Hurteau remembers in the foreword, "No Fishing" (i.e., musing) was just as important to John as fishing. While not fishing John had made time to write these Stratton columns. Missing him and his stories, readers and anglers asked for this collection, and kept asking.... So here it is: No Fishing.
Author: Harry L. Rinker
Publisher: House of Collectibles
ISBN: 9780676601596
Category : Antiques & Collectibles
Languages : en
Pages : 480
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Book Description
This fourth edition of the Harry L. Rinker Official Price Guide to Collectibles has more coverage of collectibles than any other book on the market. Here you'll find furniture, decorative accessories, and giftware along with the traditional character and personality items, ceramic, glass, and toys. Each category includes a brief history, collecting tips, reference books, periodicals, collector clubs, and vital information on reproductions. It's a complete document of the 20th-century American lifestyle.
