Una imagen vale más de mil palabras. La comunicación publicitaria en la sociedad española actual PDF Download
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Author: Coral García Rodríguez
Publisher:
ISBN: 9788825506662
Category : Literary Criticism
Languages : es
Pages : 84
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Book Description
Author: Coral García Rodríguez
Publisher:
ISBN: 9788825506662
Category : Literary Criticism
Languages : es
Pages : 84
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Book Description
Author: Yonnier Torres
Publisher: Editorial Academica Espanola
ISBN: 9783330092723
Category :
Languages : es
Pages : 56
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Book Description
Actualmente en la mayoría de los países del mundo los medios masivos de comunicación se han convertido en una herramienta de dominación, que irradia, de acuerdo a un tipo de sistema determinado y los intereses que le rodean, toda una Ideología cargada de valores, patrones de comportamiento, normas, costumbres, tradiciones y demás atributos, que influyen sobremanera en el proceso de conformación de la personalidad del hombre moderno. A través de la imagen y el sonido manejar las mentes y neutralizar el poder de autoselección, análisis, reflexión, autodeterminación, se convierte en el fin primario, tratando de construir a cada paso una sociedad consumista donde el libre mercado y la competencia sean las principales banderas.De estos medios masivos de comunicación, en los últimos años, algunos han cambiado posiciones en el tablero, han diversificado su accionar y pasan a ocupar roles importantes en otros terrenos y esferas de acción social. Uno de las esferas más significativos es la educación, donde progresivamente la radio, el cine y la televisión se han insertado como vehículos de apoyo en la fundamental tarea de instruir y formar.
Author:
Publisher:
ISBN:
Category : Newspaper layout and typography
Languages : en
Pages : 424
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Book Description
Author: Ana Roca
Publisher: Walter de Gruyter
ISBN: 3110804972
Category : Language Arts & Disciplines
Languages : en
Pages : 221
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Book Description
This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.
Author: Catalina Fuentes Rodríguez
Publisher: John Benjamins Publishing Company
ISBN: 9027266336
Category : Language Arts & Disciplines
Languages : en
Pages : 232
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Book Description
Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Author: James Gleick
Publisher: Vintage
ISBN: 0307379574
Category : Science
Languages : en
Pages : 400
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Book Description
From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
Author: Miguel de Cervantes Saavedra
Publisher:
ISBN:
Category :
Languages : en
Pages : 274
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Book Description
Author: Peter Hall
Publisher: Wiley-Blackwell
ISBN: 9780631199434
Category : Social Science
Languages : en
Pages : 502
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Book Description
Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Author: Shay Sayre
Publisher: Taylor & Francis
ISBN: 9780415998062
Category : Performing Arts
Languages : en
Pages : 574
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Book Description
Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.
Author: Jayne O. Ifekwunigwe
Publisher: Routledge
ISBN: 1135170711
Category : Social Science
Languages : en
Pages : 362
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Book Description
Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
