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Author: Dominik Imseng
Publisher: Troubador Publishing Ltd
ISBN: 1785893173
Category : Transportation
Languages : en
Pages : 144
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Book Description
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author: Dominik Imseng
Publisher: Troubador Publishing Ltd
ISBN: 1785893173
Category : Transportation
Languages : en
Pages : 144
Get Book Here
Book Description
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author: D. Joel Whalen
Publisher: SAGE
ISBN: 9780761900313
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
Author: Casey Watson
Publisher: HarperCollins UK
ISBN: 0007595107
Category : Biography & Autobiography
Languages : en
Pages : 238
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Book Description
Rejected by her mother and excluded by her school, Flip is a little girl desperate to be loved.
Author: Batra
Publisher: Pearson Education India
ISBN: 9788177588507
Category : Advertising
Languages : en
Pages : 772
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Book Description
Author: Stacy Malkan
Publisher: New Society Publishers
ISBN: 0865715742
Category : Health & Fitness
Languages : en
Pages : 193
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Book Description
Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they've kept themselves unregulated for decades. Not one cosmetic product has to be approved by the US Food and Drug Administration before hitting the market. Incredible? Consider this: The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. Only 11% of chemicals used in cosmetics in the US have been assessed for health and safety - leaving a staggering 89% with unknown or undisclosed effects. More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It's not just women who are affected by this chemists' brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are "within acceptable limits." But there's nothing acceptable about daily multiple exposures to carcinogenic chemicals -- from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry, and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. 15 percent of the purchase price of each book sold benefits the national Campaign for Safe Cosmetics, administered by the Breast Cancer Fund, through December 31, 2012.
Author: E. M. Crane
Publisher: Laurel Leaf
ISBN: 0440240344
Category : Juvenile Fiction
Languages : en
Pages : 290
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Book Description
When sixteen-year-old Andrea Anderson begins caring for a sick neighbor's dog, she learns a lot about life, death, pottery, friendship, hope, and love.
Author: Kelex
Publisher: Twisted E-Publishing LLC
ISBN:
Category : Fiction
Languages : en
Pages : 408
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Book Description
Welcome to the world of Enchanted Ink! For a price, master tattooists can place a beautiful spell directly onto your skin. Want to be wealthy? Beautiful? Loved? You’ve come to the right place. Just make sure the price you’ll pay is worth it as the cost isn’t always in gold. **** Luca Galioto can tattoo just about any spell, but he specializes in healing tattoos. He’ll need to create his masterpiece after his mate, and Salem PD detective, Ash Montgomery brings in a human suffering a curse to end all curses. Luca uses every ounce of strength to save the man—because they both sense he’s their third. Colby Kennedy doesn’t believe in witches, demons, fated mates, and the things that go bump in the night. Yet he struggles to ignore the deep-seated lust he feels every time he looks at Luca and Ash. No matter his need, he has his brother to care for and a business to run. He doesn’t have time for nonsense. The demons don’t stop coming, putting everything he holds dear in jeopardy. Luca and Ash, and the coven at Enchanted Ink, are the only things keeping him and his brother from losing everything. But can he accept their world and his place in it before it’s too late? Enchanted Ink Books: 0.5 - Bewitched (an Enchanted Ink Prequel Novella) by Kelex 1.0 - Only Skin Deep (Enchanted Ink, 1) by Kelex 1.5 - A Squirrel Gets His Nut (An Enchanted Ink Prequel Novella) by Kelex 2.0 - Magic, Demons, and the Hunter (Enchanted Ink, 2) by JP Sayle 2.5 - A Scent Like No Other (An Enchanted Ink Prequel Novella) by JP Sayle 3.0 - To Hell and Back (Enchanted Ink, 3) by Kelex
Author: Liz Nugent
Publisher: Penguin Group
ISBN: 9780241979730
Category : Fiction
Languages : en
Pages : 0
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Book Description
Cordelia Waldron has been living on the Côte d'Azur for ten years, posing as an English heiress. Now her money is gone and her luck is running out. Desperate to escape her grotty flat and grim reality, Cordelia spends a decadent night at the Negresco. But surrounded by the young, beautiful and privileged she feels her age and her poverty. As dawn breaks she stumbles home through the back streets. Even before she opens her door she can hear the flies buzzing. It hasn't taken long for the corpse in her bedroom to commence decomposing ... Liz Nugent's novel is the dark, twisted and shocking story of what takes Cordelia from an island childhood in Ireland to ruin in Nice.
Author: William Burt
Publisher:
ISBN: 9781610592444
Category : Transportation
Languages : en
Pages : 102
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Book Description
Traces the history, development, and design of the popular bug-shaped car, from its origins in Nazi Germany, to its appeal among college students in the 1960s, to its nostalgic but modern version introduced in 1998.
Author: Anand Prahlad
Publisher: Univ. Press of Mississippi
ISBN: 0878058907
Category : Social Science
Languages : en
Pages : 309
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Book Description
Such sayings as "Hard times make a monkey eat red pepper when he don't care for black", "The blacker the berry, the sweeter the juice", and "Nothing ruins a duck but its bill" convey not only axiomatic impact but also profound contextual meanings. This study of African-American proverbs is the first to probe deeply into these meanings and contexts. Sw. Anand Prahlad's interest in proverbs dates back to his own childhood in rural Virginia when he listened to his great-grandmother's stories. Very early he began collecting "sayings". In researching this book, he spent five years listening for proverbs spoken in bars, clubs, churches, and retirement homes; on street corners, basketball courts, and public buses; at PTA meetings and bingo games. To discover the full context of a proverb, Prahlad considers four levels of meanings - grammatical, cultural, situational, and symbolic. All these operate simultaneously when a proverb is spoken. Part of the artistry in using proverbs comes from the complex interplay of the dimensions of their meanings. From WPA interviews with former slaves, from the lyrics of blues songs, from extensive field research, and from expressions of protest and cultural affirmation, the author reveals the myriad ways African-American proverbs thrive today.
