Author: Jessica Miller-Merrell
Publisher: Brown Books
ISBN: 9781933651668
Category : Business communication
Languages : en
Pages : 0
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Book Description
Guaranteed to help you manage your Twitter for business account in 30 minutes a day or less... Build relationships and grow your business by using Twitter, the world's fastest growing social media networking platform with an audience of more than 27 million users from all across the country. Tweet This!: Twitter for Business offers basic instruction as well as advanced networking and marketing strategies for consultants, entrepreneurs, and small business owners. Start tweeting in minutes with: - Customizable marketing plans - 40-plus business case studies and real-world examples - An easy-to-use glossary and index - Advice on legal considerations, implications, and Twitter guidelines Achieve "Twittertopia" with Tweet This!
Author: Mark Shaw
Publisher: Harriman House Limited
ISBN: 1908003049
Category : Computers
Languages : en
Pages : 100
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Book Description
Making an impact, 140 characters at a time Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you. The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470486074
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Deborah Micek
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!
Author: Jason Fried
Publisher: Crown Currency
ISBN: 0307463761
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
Author: Brian Merchant
Publisher: Little, Brown
ISBN: 0316487732
Category : Technology & Engineering
Languages : en
Pages : 545
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Book Description
"The most important book to read about the AI boom" (Wired): The "gripping" (New Yorker) true story of the first time machines came for human jobs—and how the Luddite uprising explains the power, threat, and toll of big tech and AI today Named one of the best books of the year by The New Yorker, Wired, and the Financial Times • A Next Big Idea Book Club "Must-Read" The most urgent story in modern tech begins not in Silicon Valley but two hundred years ago in rural England, when workers known as the Luddites rose up rather than starve at the hands of factory owners who were using automated machines to erase their livelihoods. The Luddites organized guerrilla raids to smash those machines—on punishment of death—and won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This all-but-forgotten class struggle brought nineteenth-century England to its knees. Today, technology imperils millions of jobs, robots are crowding factory floors, and artificial intelligence will soon pervade every aspect of our economy. How will this change the way we live? And what can we do about it? The answers lie in Blood in the Machine. Brian Merchant intertwines a lucid examination of our current age with the story of the Luddites, showing how automation changed our world—and is shaping our future.
Author: Paul Millerd
Publisher: Paul Millerd
ISBN:
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Not all who wander are lost… Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life - finding the work that matters and daring to create a life to support that. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live. Through painstaking experiments, living in different countries, and contemplating the deepest questions about life, Paul pieces together a set of ideas and principles that guide him from unfulfilled and burned out to a life he is excited to keep living. The Pathless Path is not a how-to book filled with “hacks”; instead, it is a vulnerable account of Paul’s journey from leaving the socially accepted “default path” towards another, one focused on doing work that matters, finding the others, and defining your own success. This book is an ideal companion for people considering leaving their jobs, embarking on a new path, dealing with the uncertainty of an unconventional path, or looking to improve their relationship with work in a fast-changing world. Reader feedback: “It’s a rare book in that it is tangentially about careers and being more focused and productive, but unlike almost every other book I have read about these topics, I finished this one and felt better about myself and my career.” “The themes are timeless. The content is expertly written. The advice is refreshingly non-prescriptive.” “If you have questioned your own path, or a nagging lack of intention in your choices you need this book. If you have felt a gradual loss of agency in your direction you need this book. You are in the grip of an invisible script that was not written for you.” “The writing is fantastic - Paul's writing is approachably poetic; a quick read that weaves together his own experience moving from a 'default path' overachiever to a 'pathless path' seeker of passion and curiosity, deep research into the history of work and collections of perspectives from years of podcasting, friendship, conferences, and meetings with other 'alternative path' life-livers."
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071802207
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
Author: Craig Custance
Publisher: Triumph Books
ISBN: 1633198634
Category : Travel
Languages : en
Pages : 263
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Book Description
They are motivators, key strategists, tough bosses, and choreographers. They can be branded as heroes, ousted as scapegoats, quietly valued as friends, and everything in between. It's all in the job description for an NHL head coach. In Behind the Bench, ESPN's Craig Custance sits down for film sessions and candid conversations with some of the game's most notable modern luminaries—names like Mike Babcock, Joel Quenneville, Dan Bylsma, Todd McLellan, Ken Hitchcock, and Claude Julien—all of whom share their singular views on topics ranging from leadership secrets to on-ice game plans. Dissect some of hockey's greatest moments with the men who set the pieces in motion. Go straight to the source on what it's like to manage a dressing room full of the league's top stars or execute line changes with everything at stake. Signature games, including Stanley Cup finals, Olympic gold medal clashes, and World Championship contests—both wins and losses—are reflected upon and broken down in detail, making this essential reading for current and aspiring coaches, players, and hockey fans alike.
