Author: John Simmons
Publisher: A&C Black
ISBN: 1408105969
Category : Language Arts & Disciplines
Languages : en
Pages : 242
Book Description
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.
Twenty-six Ways of Looking at a BlackBerry
Author: John Simmons
Publisher: A&C Black
ISBN: 1408105969
Category : Language Arts & Disciplines
Languages : en
Pages : 242
Book Description
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.
Publisher: A&C Black
ISBN: 1408105969
Category : Language Arts & Disciplines
Languages : en
Pages : 242
Book Description
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.
The Director
Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 328
Book Description
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 328
Book Description
Twenty-six Ways of Looking at a Blackberry
Author: John Simmons
Publisher: A&C Black
ISBN: 1408105942
Category : Language Arts & Disciplines
Languages : en
Pages : 242
Book Description
Free up your business writing to truly engage your audience!
Publisher: A&C Black
ISBN: 1408105942
Category : Language Arts & Disciplines
Languages : en
Pages : 242
Book Description
Free up your business writing to truly engage your audience!
Twenty-six Short and Amusing Plays for Private Theatricals
Author:
Publisher:
ISBN:
Category : Amateur plays
Languages : en
Pages : 380
Book Description
Publisher:
ISBN:
Category : Amateur plays
Languages : en
Pages : 380
Book Description
Thirteen Ways of Looking at a Blackbird
Author: Wallace Stevens
Publisher: Stephen F. Austin University Press
ISBN: 9781936205820
Category : Art
Languages : en
Pages : 0
Book Description
??Wallace Stevens? ?Thirteen Ways of Looking at a Blackbird? appeared originally in 1917 and was subsequently published in his first book, Harmonium, in 1923. In a letter, Stevens once wrote that ?this group of poems is not meant to be a collection of epigrams or of ideas, but of sensations.? If this is indeed the poet?s intent, the poem provides readers with no fewer than thirteen perspectives or observances about blackbirds, but in those ?thirteen ways? is the immeasurable culmination of sensations. Just as the poet?s imagination invites readers to discover the infinite mysteries of the world and how these unify us in unexpected ways, Corinne Jones? new visual interpretation of Stevens? poem invites us, again, to re-explore the multiplicity of observation and subsequent knowledge.????This new trade edition, a 10x10 reprint of the original fine arts book, juxtaposes Jones?s beautiful and sensual prints of blackbirds against Stevens?s poetic text. The result is that the life and power inherent in each artwork is increased wonderfully and vibrantly when taken as a whole.??.
Publisher: Stephen F. Austin University Press
ISBN: 9781936205820
Category : Art
Languages : en
Pages : 0
Book Description
??Wallace Stevens? ?Thirteen Ways of Looking at a Blackbird? appeared originally in 1917 and was subsequently published in his first book, Harmonium, in 1923. In a letter, Stevens once wrote that ?this group of poems is not meant to be a collection of epigrams or of ideas, but of sensations.? If this is indeed the poet?s intent, the poem provides readers with no fewer than thirteen perspectives or observances about blackbirds, but in those ?thirteen ways? is the immeasurable culmination of sensations. Just as the poet?s imagination invites readers to discover the infinite mysteries of the world and how these unify us in unexpected ways, Corinne Jones? new visual interpretation of Stevens? poem invites us, again, to re-explore the multiplicity of observation and subsequent knowledge.????This new trade edition, a 10x10 reprint of the original fine arts book, juxtaposes Jones?s beautiful and sensual prints of blackbirds against Stevens?s poetic text. The result is that the life and power inherent in each artwork is increased wonderfully and vibrantly when taken as a whole.??.
The Believer
Author:
Publisher:
ISBN:
Category : Authors
Languages : en
Pages : 376
Book Description
Publisher:
ISBN:
Category : Authors
Languages : en
Pages : 376
Book Description
The Great Realization
Author: Tomos Roberts (Tomfoolery)
Publisher: HarperCollins
ISBN: 0063066386
Category : Juvenile Fiction
Languages : en
Pages : 32
Book Description
Selected by Today as a book "to ease kids’ anxiety about coronavirus.” We all need hope. Humans have an extraordinary capacity to battle through adversity, but only if they have something to cling onto: a belief or hope that maybe, one day, things will be better. This idea sparked The Great Realization. Sharing the truths we may find hard to tell but also celebrating the things—from simple acts of kindness and finding joy in everyday activities, to the creativity within us all—that have brought us together during lockdown, it gives us hope in this time of global crisis. Written for his younger brother and sister in response to the Covid-19 pandemic, Tomos Roberts’s heartfelt poem is as timely as it is timeless. Its message of hope and resilience, of rebirth and renewal, has captured the hearts of children and adults all over the globe—and the glimpse it offers of a fairer, kinder, more sustainable world continues to inspire thousands every day. With Tomos Roberts’s heartfelt poem and beautiful illustrations by award-winning artist Nomoco, The Great Realization is a profound work, at once striking and reassuring, reminding readers young and old that in the face of adversity there are still dreams to be dreamt and kindnesses to be shared and hope. There is still hope. We now call it The Great Realization and, yes, since then there have been many. But that’s the story of how it started . . . and why hindsight’s 2020.
Publisher: HarperCollins
ISBN: 0063066386
Category : Juvenile Fiction
Languages : en
Pages : 32
Book Description
Selected by Today as a book "to ease kids’ anxiety about coronavirus.” We all need hope. Humans have an extraordinary capacity to battle through adversity, but only if they have something to cling onto: a belief or hope that maybe, one day, things will be better. This idea sparked The Great Realization. Sharing the truths we may find hard to tell but also celebrating the things—from simple acts of kindness and finding joy in everyday activities, to the creativity within us all—that have brought us together during lockdown, it gives us hope in this time of global crisis. Written for his younger brother and sister in response to the Covid-19 pandemic, Tomos Roberts’s heartfelt poem is as timely as it is timeless. Its message of hope and resilience, of rebirth and renewal, has captured the hearts of children and adults all over the globe—and the glimpse it offers of a fairer, kinder, more sustainable world continues to inspire thousands every day. With Tomos Roberts’s heartfelt poem and beautiful illustrations by award-winning artist Nomoco, The Great Realization is a profound work, at once striking and reassuring, reminding readers young and old that in the face of adversity there are still dreams to be dreamt and kindnesses to be shared and hope. There is still hope. We now call it The Great Realization and, yes, since then there have been many. But that’s the story of how it started . . . and why hindsight’s 2020.
Live Stock Journal
Author:
Publisher:
ISBN:
Category : Animal industry
Languages : en
Pages : 528
Book Description
Publisher:
ISBN:
Category : Animal industry
Languages : en
Pages : 528
Book Description
The Chronicle
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 246
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 246
Book Description
American Illustrated Magazine
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1278
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1278
Book Description