Author: Jagdeep Kapoor
Publisher: SAGE Publications
ISBN: 8178299437
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author: Johny K. Johansson
Publisher: SAGE Publications
ISBN: 148335539X
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Author: Wikipedia contributors
Publisher: e-artnow sro
ISBN: 4057664092
Category :
Languages : en
Pages : 814
Get Book Here
Book Description
Author: Jagdeep Kapoor
Publisher: SAGE Publications Ltd
ISBN: 8178299437
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author: Dana A. Oliver
Publisher: Xlibris Corporation
ISBN: 1493175998
Category : Business & Economics
Languages : en
Pages : 159
Get Book Here
Book Description
Leadership is inclusive of many things, but in its narrowest definition it is about influencing others. Learning and education are most effective through repetition and practice. Mantra Leadership is the convergence of continuing leadership education through the utilization of essential leadership mantras.
Author: Nitin Raghunath Zaware
Publisher: Archers & Elevators Publishing House
ISBN: 938324173X
Category : Antiques & Collectibles
Languages : en
Pages :
Get Book Here
Book Description
Author: J. L. Shastri
Publisher: Motilal Banarsidass
ISBN: 8120838688
Category : Art
Languages : en
Pages : 492
Get Book Here
Book Description
The Purana is a class of literature that treats of ancient religion, philosophy, history, sociology, politics and other subjects. It is an encyclopaedia of various branches of knowledge and ancient wisdom. It has been defined as a class of literature that contains material on the topics of Creation, Dis-solution of Manus, Ages of Manus, Genealogies and the History of glorious kings. For dealing primarily with these subjects it has been called Pancalaksana-a title that was incorporated in the Puranas themselves and had become popular by the Fifth Century A.D., for it was included by Amarasimha in his lexicon 'Amarakosa'. But as the process of interpolation continued, the Pancalaksana definition was found inadequate. The Puranic redactors adopted a Dasalaksana definition that suited the contemporary text. Still, the dynamic forces were at work and the process of insertion, modification and abridgement went on and it was soon discovered that the Dasa-laksana definition too fell short of an actual fact. It was found that the Puranas contained certain aspects that were not covered by any five or ten characteristics. The Puranas are divided into two classes-the Maha-puranas and the Upapuranas. Each class consists of eighteen Puranas. Thus the number of the Puranas is thirty-six. Mahapuranas are classified into different categories-Vaisnava, Brahma, Saiva etc. Sivapurana has all the characteristics of a Mahapurana. According to the ancients, a Mahapurana contained five main characteristics that concerned either early religion or traditional history. Sivapurana possesses the conventional characteristics of a Mahapurana in common with its other colleagues. These entitle it to the status of a great Purana. But its real greatness lies in expounding the philosophical background of the Siva ritual. The Purana conceives Siva as the eternal principle, the supreme god, the cosmic soul, the support of all existence. But the ignorant aspirant bound in the meshes of illusion goes in quest for knowledge and imagines that his lord has a personal form possessed of attributes distinct from his self, who in moments of distress responds to his prayers and bestows grace.
Author: Kausiki Books
Publisher: Kausiki Books
ISBN:
Category : Religion
Languages : en
Pages : 151
Get Book Here
Book Description
Author: Rebecca Jane Manring
Publisher: Columbia University Press
ISBN: 9780231129541
Category : Advaita
Languages : en
Pages : 238
Get Book Here
Book Description
Reconstructing Tradition explores the devotional Hindu Krishnaite revival of the 15th and 16th centuries and its persistence into modern times through an examination of one of its principal figures, Advaita Acarya. He was the subject of several texts, and Manring considers all of them in terms of changing historical, social, and sectarian contexts.Rebecca Manring considers the role of hagiography in one school of Bengali Vaisnavism against the backdrop of regional religious history, examining the ways in which Advaita Acarya followers designed and used his life story for political and religious purposes.
Author: Bartholomaeus Ziegenbalg
Publisher: Madras : Higginbotham
ISBN:
Category : Hindu gods
Languages : en
Pages : 264
Get Book Here
Book Description
