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Author: Natalie Coulter
Publisher: Mediated Youth
ISBN: 9781433121753
Category : Branding (Marketing).
Languages : en
Pages : 0
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Book Description
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
Author: Natalie Coulter
Publisher: Mediated Youth
ISBN: 9781433121753
Category : Branding (Marketing).
Languages : en
Pages : 0
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Book Description
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
Author: Nancy N. Rue
Publisher: Zondervan
ISBN: 0310412862
Category : Religion
Languages : en
Pages : 290
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Book Description
Today's mom is faced with the task of helping her 8-to-12-year-old daughter grow up in a society that compels her little girl to grow up too fast. Moms' Ultimate Guide to the Tween Girl Years gives mothers practical advice and spiritual inspiration that will enable them to see their mini-women into adolescence strong, confident, authentic, and God-centered, even in a morally challenged society--without losing their childhoods before they're ready.
Author: Fiona MacDonald
Publisher: Springer
ISBN: 1137551305
Category : Social Science
Languages : en
Pages : 199
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Book Description
This book explores the ways in which notions of childhood are being influenced by a rapidly expanding consumer-media culture in the 21st Century. It has been argued that new stages of childhood are being created and defined by children’s role as consumers. The concept of ‘tween’, girls aged between 9 and 14, has generated the greatest debate. While the fantasy world of ‘tween’ offers girls a space to fashion a young, feminine identity it has been widely argued that the consumer-media’s messages pressure tween girls to consume and adopt highly sexualised appearances and behaviours. The author considers how the art of consumption for ‘tween’ girls is intrinsically linked with their desire for independence and belonging, and how their consumption is interwoven with other important social and cultural influences. The book will be of interest to scholars and students in the fields of Childhood and Youth Studies, Cultural Studies, Feminist and Women’s Studies and Sociology.
Author: Bernice Loh
Publisher: Springer Nature
ISBN: 9811695113
Category : Social Science
Languages : en
Pages : 175
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Book Description
This book provides an insight into girls’ cultural identities and young femininities through an understanding of tween girls’ dressing in Singapore. The book adopts a girl-centred approach to shed light on the narratives and experiences of young Singaporean girls that have often been overlooked. It draws on the conversations with young Singaporean girls aged 8 to 12 to understand how they wanted to dress, from where they gained their inspiration, and what the social factors were that influenced their dressing. Through understanding how girls want to fashion themselves, the book shows that it is imprecise to discuss issues based on the assumption that there is one dominant, ‘correct’ way to grow up as a young person in Singapore. This book unpacks how young Singaporean girls negotiate their cultural identities through clothing that do not simply conform to or reflect their roles as students. It also shows how girlhood in Singapore is multi-faceted and the values and meanings that tween girls’ attach to their dressing intersect at the personal, social, and cultural level. The book offers new ways of approaching and looking at girls’ adult-like dressing that move beyond the discourse of sexualisation. In establishing a space for young Singaporean girls’ voices in an area that has been dominated by studies from the West, this book also shows how the focus on tween girls in Asia can contribute to and advance the current state of girls’ studies.
Author: Jacqueline Reid-Walsh
Publisher: Peter Lang
ISBN: 9780820467719
Category : Education
Languages : en
Pages : 384
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Book Description
The tween is the «new girl on the block» in girlhood studies. Although the study of tween life may have derived from a particular marketing orientation at the end of the twentieth century, it is not limited by it. On the contrary, this collection of essays shows that «tween» is not a simple or unified concept, nor is it limited to a certain class of girls in a few countries. This collection by an international group of authors highlights specific methodologies for working with (and studying) tween-age girls, provides challenges to the presumed innocence of girlhood, and engages in an analysis of marketing in relation to girlhood. In so doing, this book offers a reading on these three or four years in a girl's life that suggests that this period is as fascinating as the teen years, and as generative in its implications for girlhood studies as studies of both younger and adolescent girls.
Author: Morgan Genevieve Blue
Publisher: Taylor & Francis
ISBN: 1317365062
Category : Social Science
Languages : en
Pages : 235
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Book Description
Since the early 2000s, Disney Channel has been dominated by original live-action programming popular among tween girls. The shows’ successes rely not only on their popularity among girl audiences, but also on the development of star personae by girl performers, such as Raven-Symoné, Miley Cyrus, and Selena Gomez. In addition, these programs and their performers have spawned lucrative media and merchandising franchises for the Walt Disney Company. This book includes analyses of this Disney Channel programming, as well as Disney corporate reports and executive statements, together with Disney Channel stars’ performances, promotional appearances, media production, philanthropic efforts, and entrepreneurism. Analyzing these texts, performances, activities, and personae, it considers the ways in which they reproduce celebrity, visibility, and feminine performativity as central to successful twenty-first century girlhood.
Author: Christopher E. Bell
Publisher: McFarland
ISBN: 1476681945
Category : Performing Arts
Languages : en
Pages : 288
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Book Description
Much has been written about the Walt Disney Company's productions, but the focus has largely been on animation and feature film created by Disney. In this essay collection, the attention is turned to The Disney Channel and the programs it presents for a largely tween audience. Since its emergence as a market category in the 1980s, the tween demographic has commanded purchasing power and cultural influence, and the impressionability and social development of the age group makes it an important range of people to study. Presenting both a groundbreaking view of The Disney Channel's programming by the numbers and a deep focus on many of the best-known programs and characters of the 2000s--shows like The Wizards of Waverly Place, That's So Raven and Hannah Montana--this collection asks the simple questions, "What does The Disney Channel Universe look and sound like? Who are the stories about? Who matters on The Disney Channel?"
Author: Christina H. Hodel
Publisher: Lexington Books
ISBN: 1666925470
Category : Social Science
Languages : en
Pages : 191
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Book Description
Between 2001–2011, Disney Channel produced several sitcoms aimed at tweens that featured female protagonists with extraordinary abilities (e.g., celebrity and super/magical powers). In this book, Christina H. Hodel argues that, while male counterparts in similar programs openly displayed their extraordinariness, the female characters in these programs were often forced into hiding and secrecy, which significantly diminished their agency. She analyzes sitcom episodes, commentary in magazine articles, and web-based discussions of these series to examine how they portrayed female youths and the impact it had on its adolescent viewers. Combining close readings of dialogue and action with socioeconomic and historical contextual insights, Hodel sheds new light on the attitudes of the creators of these programs (mostly white, middle-aged, Western, heterosexual males) and the long-term impact on women today. Ultimately, her analysis shows, these blockbuster sitcoms reveal that despite Disney’s progress toward creating empowered girls, the network was—and still is—locked into tradition. This book is of interest to scholars of Disney studies, cultural studies, television studies, and gender studies.
Author: Emilie L. Lancaster
Publisher:
ISBN:
Category :
Languages : en
Pages : 268
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Book Description
Author:
Publisher:
ISBN:
Category : Adventure stories
Languages : en
Pages : 696
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Book Description
