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Author: Ivan Cury
Publisher: Taylor & Francis
ISBN: 0240805925
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
"Understanding how commercials are made is the key to doing it right. no matter what kind of budget you're on, you'll benefit from this step-by-step overview of the mechanics of television commercial production. You'll find material describing the roles and dynamics of the key players: the producer/director, agency, and client. By understanding the requirements of each group, you'll understand their needs and have a successful, friction-free production." "Students of film and television production for whom the commercial is an ideal study tool will benefit from this book, as well both clients and advertising executives who want to know more about the total process."--BOOK JACKET.
Author: Ivan Cury
Publisher: Taylor & Francis
ISBN: 0240805925
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
"Understanding how commercials are made is the key to doing it right. no matter what kind of budget you're on, you'll benefit from this step-by-step overview of the mechanics of television commercial production. You'll find material describing the roles and dynamics of the key players: the producer/director, agency, and client. By understanding the requirements of each group, you'll understand their needs and have a successful, friction-free production." "Students of film and television production for whom the commercial is an ideal study tool will benefit from this book, as well both clients and advertising executives who want to know more about the total process."--BOOK JACKET.
Author: Huntley Baldwin
Publisher: N T C Business Books
ISBN: 9780844230313
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Jordan Brady
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986181020
Category :
Languages : en
Pages : 102
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Book Description
Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.
Author: Tom von Logue Newth
Publisher: CRC Press
ISBN: 1136016961
Category : Performing Arts
Languages : en
Pages : 177
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Book Description
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Author: Ivan Cury
Publisher: Taylor & Francis
ISBN: 113607029X
Category : Performing Arts
Languages : en
Pages : 244
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Book Description
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Author: Steven Heller
Publisher: Rockport Publishers
ISBN: 1610583892
Category : Design
Languages : en
Pages : 225
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Book Description
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441
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Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Larry Elin
Publisher: Addison-Wesley Longman
ISBN: 9780205365388
Category : Television advertising
Languages : en
Pages : 0
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Book Description
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author: Jan Berenstain
Publisher: Harper Collins
ISBN: 0060574038
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
Brother and Sister Bear keep asking for all of the toys they see advertised on television.
Author: Joan See
Publisher: Back Stage Books
ISBN: 9780823088027
Category : Performing Arts
Languages : en
Pages : 196
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Book Description
Professional actors covet opportunities to act in commercials because of the potentially high income and visibility. But commercials require an acting style that is specific to the medium. This updated volume explains how to adapt one's acting skills to the needs of brief and persuasive commercial scripts. 16 illustrations.
