Author: Sheldon Rampton
Publisher: Penguin
ISBN: 1101144068
Category : Business & Economics
Languages : en
Pages : 369
Book Description
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts." Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions." For example: You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA’s name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking ads. You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University’s Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist. You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself "the largest women’s environmental group in Australia, with thousands of supporters across the country." Their cause: A campaign against plastic milk bottles. It turned out that the group’s spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers—the makers of paper milk cartons. You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal. Rampton and Sta...
Trust Us, We're Experts PA
Author: Sheldon Rampton
Publisher: Penguin
ISBN: 1101144068
Category : Business & Economics
Languages : en
Pages : 369
Book Description
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts." Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions." For example: You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA’s name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking ads. You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University’s Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist. You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself "the largest women’s environmental group in Australia, with thousands of supporters across the country." Their cause: A campaign against plastic milk bottles. It turned out that the group’s spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers—the makers of paper milk cartons. You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal. Rampton and Sta...
Publisher: Penguin
ISBN: 1101144068
Category : Business & Economics
Languages : en
Pages : 369
Book Description
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts." Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions." For example: You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA’s name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking ads. You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University’s Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist. You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself "the largest women’s environmental group in Australia, with thousands of supporters across the country." Their cause: A campaign against plastic milk bottles. It turned out that the group’s spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers—the makers of paper milk cartons. You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal. Rampton and Sta...
Taking Action, Saving Lives
Author: Kristin Shrader-Frechette
Publisher: Oxford University Press
ISBN: 0199886741
Category : Nature
Languages : en
Pages : 491
Book Description
In the United States alone, industrial and agricultural toxins account for about 60,000 avoidable cancer deaths annually. Pollution-related health costs to Americans are similarly staggering: $13 billion a year from asthma, $351 billion from cardiovascular disease, and $240 billion from occupational disease and injury. Most troubling, children, the poor, and minorities bear the brunt of these health tragedies. Why, asks Kristin Shrader-Frechette, has the government failed to protect us, and what can we do about it? In this book, at once brilliant and accessible, Shrader-Frechette reveals how politicians, campaign contributors, and lobbyists--and their power over media, advertising, and public relations--have conspired to cover up environmental disease and death. She also shows how science and regulators themselves are frequently "captured" by well-funded polluters and special interests. But most important, the author puts both the blame--and the solution--on the shoulders of ordinary citizens. She argues that everyone, especially in a democracy, has a duty to help prevent avoidable environmental deaths, to remain informed about, and involved in, public-health and environmental decision-making. Toward this end, she outlines specific, concrete ways in which people can contribute to life-saving reforms, many of them building on recommendations of the American Public Health Association. As disturbing as it is, Shrader-Frechette's message is ultimately hopeful. Calling for a new "democratic revolution," she reminds us that while only a fraction of the early colonists supported the American Revolution, that tiny group managed to change the world. Her book embodies the conviction that we can do the same for environmental health, particularly if citizens become the change they seek. "Timely, accessible, and written with enviable clarity and passion. A distinguished philosopher sounds an ethical call to arms to prevent illness and death from pollution." --Sheila Jasanoff, Harvard University "Influential and impressive. A must-read." --Nicholas A. Ashford, Massachusetts Institute of Technology "By one of America's foremost philosophers and public intellectuals; immensely readable, courageous, often startling, insightful." --Richard Hiskes, University of Connecticut "Like Rachel Carson's Silent Spring--brilliant, brave." --Sylvia Hood Washington, University of Illinois, Chicago "A blistering account of how advocacy must be brought to bear on issues of justice and public health." -- Jeffrey Kahn, University of Minnesota "No other author can so forcefully bring together ethical analysis, government policy, and environmental science. Outstanding." --Colleen Moore, University of Wisconsin
Publisher: Oxford University Press
ISBN: 0199886741
Category : Nature
Languages : en
Pages : 491
Book Description
In the United States alone, industrial and agricultural toxins account for about 60,000 avoidable cancer deaths annually. Pollution-related health costs to Americans are similarly staggering: $13 billion a year from asthma, $351 billion from cardiovascular disease, and $240 billion from occupational disease and injury. Most troubling, children, the poor, and minorities bear the brunt of these health tragedies. Why, asks Kristin Shrader-Frechette, has the government failed to protect us, and what can we do about it? In this book, at once brilliant and accessible, Shrader-Frechette reveals how politicians, campaign contributors, and lobbyists--and their power over media, advertising, and public relations--have conspired to cover up environmental disease and death. She also shows how science and regulators themselves are frequently "captured" by well-funded polluters and special interests. But most important, the author puts both the blame--and the solution--on the shoulders of ordinary citizens. She argues that everyone, especially in a democracy, has a duty to help prevent avoidable environmental deaths, to remain informed about, and involved in, public-health and environmental decision-making. Toward this end, she outlines specific, concrete ways in which people can contribute to life-saving reforms, many of them building on recommendations of the American Public Health Association. As disturbing as it is, Shrader-Frechette's message is ultimately hopeful. Calling for a new "democratic revolution," she reminds us that while only a fraction of the early colonists supported the American Revolution, that tiny group managed to change the world. Her book embodies the conviction that we can do the same for environmental health, particularly if citizens become the change they seek. "Timely, accessible, and written with enviable clarity and passion. A distinguished philosopher sounds an ethical call to arms to prevent illness and death from pollution." --Sheila Jasanoff, Harvard University "Influential and impressive. A must-read." --Nicholas A. Ashford, Massachusetts Institute of Technology "By one of America's foremost philosophers and public intellectuals; immensely readable, courageous, often startling, insightful." --Richard Hiskes, University of Connecticut "Like Rachel Carson's Silent Spring--brilliant, brave." --Sylvia Hood Washington, University of Illinois, Chicago "A blistering account of how advocacy must be brought to bear on issues of justice and public health." -- Jeffrey Kahn, University of Minnesota "No other author can so forcefully bring together ethical analysis, government policy, and environmental science. Outstanding." --Colleen Moore, University of Wisconsin
America's War Machine
Author: James McCartney
Publisher: Macmillan
ISBN: 1466878762
Category : Political Science
Languages : en
Pages : 191
Book Description
A veteran Washington reporter reveals how years of military-slanted domestic and foreign policy have turned the U.S. into a perpetual war machine. When President Dwight D. Eisenhower prepared to leave the White House in 1961, he did so with an ominous message for the American people about the "disastrous rise" of the military-industrial complex. Fifty years later, the complex has morphed into a virtually unstoppable war machine, one that dictates U.S. economic and foreign policy in a direct and substantial way. Based on his experiences as an award-winning Washington-based reporter covering national security, James McCartney presents a compelling history, from the Cold War to present day that shows that the problem is far worse and far more wide-reaching than anything Eisenhower could have imagined. Big Military has become "too big to fail" and has grown to envelope the nation's political, cultural and intellectual institutions. These centers of power and influence, including the now-complicit White House and Congress, have a vested interest in preparing and waging unnecessary wars. The authors persuasively argue that not one foreign intervention in the past 50 years has made us or the world safer. With additions by Molly Sinclair McCartney, a fellow journalist with 30 years of experience, America's War Machine provides the context for today's national security state and explains what can be done about it.
Publisher: Macmillan
ISBN: 1466878762
Category : Political Science
Languages : en
Pages : 191
Book Description
A veteran Washington reporter reveals how years of military-slanted domestic and foreign policy have turned the U.S. into a perpetual war machine. When President Dwight D. Eisenhower prepared to leave the White House in 1961, he did so with an ominous message for the American people about the "disastrous rise" of the military-industrial complex. Fifty years later, the complex has morphed into a virtually unstoppable war machine, one that dictates U.S. economic and foreign policy in a direct and substantial way. Based on his experiences as an award-winning Washington-based reporter covering national security, James McCartney presents a compelling history, from the Cold War to present day that shows that the problem is far worse and far more wide-reaching than anything Eisenhower could have imagined. Big Military has become "too big to fail" and has grown to envelope the nation's political, cultural and intellectual institutions. These centers of power and influence, including the now-complicit White House and Congress, have a vested interest in preparing and waging unnecessary wars. The authors persuasively argue that not one foreign intervention in the past 50 years has made us or the world safer. With additions by Molly Sinclair McCartney, a fellow journalist with 30 years of experience, America's War Machine provides the context for today's national security state and explains what can be done about it.
Contemporary Anarchist Studies
Author: Randall Amster
Publisher: Routledge
ISBN: 1134026439
Category : Philosophy
Languages : en
Pages : 335
Book Description
This book highlights the recent rise in interest in anarchist theory and practice attempting to bridge the gap between anarchist activism on the streets and anarchist studies in the academia. Bringing together some of the most prominent voices in contemporary anarchism in the academy, it includes pieces written on anarchist theory, pedagogy, methodologies, praxis, and the future.
Publisher: Routledge
ISBN: 1134026439
Category : Philosophy
Languages : en
Pages : 335
Book Description
This book highlights the recent rise in interest in anarchist theory and practice attempting to bridge the gap between anarchist activism on the streets and anarchist studies in the academia. Bringing together some of the most prominent voices in contemporary anarchism in the academy, it includes pieces written on anarchist theory, pedagogy, methodologies, praxis, and the future.
The Wrong Complexion for Protection
Author: Robert D. Bullard
Publisher: NYU Press
ISBN: 0814799949
Category : Political Science
Languages : en
Pages : 313
Book Description
When the images of desperate, hungry, thirsty, sick, mostly Black people circulated in the aftermath of Hurricane Katrina, it became apparent to the whole country that race did indeed matter when it came to government assistance. In The Wrong Complexion for Protection, Robert D. Bullard and Beverly Wright place the government response to natural and human-induced disasters in historical context over the past eight decades. They compare and contrast how the government responded to emergencies, including environmental and public health emergencies, toxic contamination, industrial accidents, bioterrorism threats and show that African Americans are disproportionately affected. Bullard and Wright argue that uncovering and eliminating disparate disaster response can mean the difference between life and death for those most vulnerable in disastrous times.
Publisher: NYU Press
ISBN: 0814799949
Category : Political Science
Languages : en
Pages : 313
Book Description
When the images of desperate, hungry, thirsty, sick, mostly Black people circulated in the aftermath of Hurricane Katrina, it became apparent to the whole country that race did indeed matter when it came to government assistance. In The Wrong Complexion for Protection, Robert D. Bullard and Beverly Wright place the government response to natural and human-induced disasters in historical context over the past eight decades. They compare and contrast how the government responded to emergencies, including environmental and public health emergencies, toxic contamination, industrial accidents, bioterrorism threats and show that African Americans are disproportionately affected. Bullard and Wright argue that uncovering and eliminating disparate disaster response can mean the difference between life and death for those most vulnerable in disastrous times.
Handbook of Risk and Crisis Communication
Author: Robert L. Heath
Publisher: Routledge
ISBN: 1000153088
Category : Business & Economics
Languages : en
Pages : 653
Book Description
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.
Publisher: Routledge
ISBN: 1000153088
Category : Business & Economics
Languages : en
Pages : 653
Book Description
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.
The Nutrient-Dense Eating Plan
Author: Douglas L. Margel
Publisher: Basic Health Publications, Inc.
ISBN: 9781591200918
Category : Health & Fitness
Languages : en
Pages : 324
Book Description
Nutrient-dense eating refers to the nutritional quality of a food, and to the highly concentrated, vitally important foods eaten on the plan. They are the opposite of empty-calorie foods that eventually degrade health and lead to debilitating diseases, says the author, Douglas Margel. He believes the dominant eating disorder of this culture is the ambivalent, adversarial relationship people have with food and we should reconnect to ancestral wisdom and eat as if it really mattered.
Publisher: Basic Health Publications, Inc.
ISBN: 9781591200918
Category : Health & Fitness
Languages : en
Pages : 324
Book Description
Nutrient-dense eating refers to the nutritional quality of a food, and to the highly concentrated, vitally important foods eaten on the plan. They are the opposite of empty-calorie foods that eventually degrade health and lead to debilitating diseases, says the author, Douglas Margel. He believes the dominant eating disorder of this culture is the ambivalent, adversarial relationship people have with food and we should reconnect to ancestral wisdom and eat as if it really mattered.
Brandishing the First Amendment
Author: Tamara Piety
Publisher: University of Michigan Press
ISBN: 0472117920
Category : Law
Languages : en
Pages : 341
Book Description
Tamara R. Piety argues that increasingly expansive First Amendment protections for commercial speech imperil public health, safety, and welfare; the reliability of commercial and consumer information; the stability of financial markets; and the global environment. Using evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies, she shows how overly permissive extensions of protections to commercial expression limit governmental power to address a broad range of public policy issues.
Publisher: University of Michigan Press
ISBN: 0472117920
Category : Law
Languages : en
Pages : 341
Book Description
Tamara R. Piety argues that increasingly expansive First Amendment protections for commercial speech imperil public health, safety, and welfare; the reliability of commercial and consumer information; the stability of financial markets; and the global environment. Using evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies, she shows how overly permissive extensions of protections to commercial expression limit governmental power to address a broad range of public policy issues.
Proceedings of the XII International Symposium on Biological Control of Weeds
Author: M. H. Julien
Publisher: CABI
ISBN: 1845935063
Category : Technology & Engineering
Languages : en
Pages : 766
Book Description
These proceedings contain the full-length papers and abstracts of papers presented at the symposium. Subjects covered include: ecology and modelling in biological control of weeds; benefits, risks and cost analysis of biological weed control; target and biological control agent selection; pre-release specificity and efficacy testing; regulations and public awareness; evolutionary processes; opportunities and constraints for the biological control of weeds in Europe; release activities and post-release evaluations; and management specifics, integration, restoration and implementation.
Publisher: CABI
ISBN: 1845935063
Category : Technology & Engineering
Languages : en
Pages : 766
Book Description
These proceedings contain the full-length papers and abstracts of papers presented at the symposium. Subjects covered include: ecology and modelling in biological control of weeds; benefits, risks and cost analysis of biological weed control; target and biological control agent selection; pre-release specificity and efficacy testing; regulations and public awareness; evolutionary processes; opportunities and constraints for the biological control of weeds in Europe; release activities and post-release evaluations; and management specifics, integration, restoration and implementation.
Biomedical Ethics for Engineers
Author: Daniel A. Vallero
Publisher: Elsevier
ISBN: 0080476104
Category : Medical
Languages : en
Pages : 433
Book Description
Biomedical Ethics for Engineers provides biomedical engineers with a new set of tools and an understanding that the application of ethical measures will seldom reach consensus even among fellow engineers and scientists. The solutions are never completely technical, so the engineer must continue to improve the means of incorporating a wide array of societal perspectives, without sacrificing sound science and good design principles.Dan Vallero understands that engineering is a profession that profoundly affects the quality of life from the subcellular and nano to the planetary scale. Protecting and enhancing life is the essence of ethics; thus every engineer and design professional needs a foundation in bioethics. In high-profile emerging fields such as nanotechnology, biotechnology and green engineering, public concerns and attitudes become especially crucial factors given the inherent uncertainties and high stakes involved. Ethics thus means more than a commitment to abide by professional norms of conduct. This book discusses the full suite of emerging biomedical and environmental issues that must be addressed by engineers and scientists within a global and societal context. In addition it gives technical professionals tools to recognize and address bioethical questions and illustrates that an understanding of the application of these measures will seldom reach consensus even among fellow engineers and scientists.· Working tool for biomedical engineers in the new age of technology· Numerous case studies to illustrate the direct application of ethical techniques and standards· Ancillary materials available online for easy integration into any academic program
Publisher: Elsevier
ISBN: 0080476104
Category : Medical
Languages : en
Pages : 433
Book Description
Biomedical Ethics for Engineers provides biomedical engineers with a new set of tools and an understanding that the application of ethical measures will seldom reach consensus even among fellow engineers and scientists. The solutions are never completely technical, so the engineer must continue to improve the means of incorporating a wide array of societal perspectives, without sacrificing sound science and good design principles.Dan Vallero understands that engineering is a profession that profoundly affects the quality of life from the subcellular and nano to the planetary scale. Protecting and enhancing life is the essence of ethics; thus every engineer and design professional needs a foundation in bioethics. In high-profile emerging fields such as nanotechnology, biotechnology and green engineering, public concerns and attitudes become especially crucial factors given the inherent uncertainties and high stakes involved. Ethics thus means more than a commitment to abide by professional norms of conduct. This book discusses the full suite of emerging biomedical and environmental issues that must be addressed by engineers and scientists within a global and societal context. In addition it gives technical professionals tools to recognize and address bioethical questions and illustrates that an understanding of the application of these measures will seldom reach consensus even among fellow engineers and scientists.· Working tool for biomedical engineers in the new age of technology· Numerous case studies to illustrate the direct application of ethical techniques and standards· Ancillary materials available online for easy integration into any academic program