Trust as the Key to Loyalty in Business-to-Consumer Exchanges PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Trust as the Key to Loyalty in Business-to-Consumer Exchanges PDF full book. Access full book title Trust as the Key to Loyalty in Business-to-Consumer Exchanges by Tara Ebert. Download full books in PDF and EPUB format.
Author: Tara Ebert
Publisher: Springer Science & Business Media
ISBN: 3834983071
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
Author: Tara Ebert
Publisher: Springer Science & Business Media
ISBN: 3834983071
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
Author: Tara Ebert
Publisher: Gabler Verlag
ISBN: 9783834916228
Category : Business & Economics
Languages : en
Pages : 198
Get Book Here
Book Description
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
Author: Deepak Sirdeshmukh
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 51
Get Book Here
Book Description
Author: T. Kautonen
Publisher: Edward Elgar Publishing
ISBN: 1848445083
Category : Business & Economics
Languages : en
Pages : 325
Get Book Here
Book Description
For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution. Ian Grant, Telecommunications Policy . . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource. Madely du Perez, Australian Library Journal This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners. Feng Li, University of Newcastle upon Tyne, UK Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.
Author: Ashley Reichheld
Publisher: John Wiley & Sons
ISBN: 1119855020
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
Get Book Here
Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 331924826X
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Author: Houcine Akrout
Publisher: Emerald Group Publishing
ISBN: 1838670645
Category : Business & Economics
Languages : en
Pages : 144
Get Book Here
Book Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Author: Cuiping Chen
Publisher:
ISBN:
Category :
Languages : en
Pages : 438
Get Book Here
Book Description
Trust is advocated as the single most important factor for consumers choosing an online supplier. To study trust mechanisms underlying consumer-e-retailer exchange relationship, this research takes a new perspective, a perspective directed toward customer retention. By bringing together three diverse approaches - trust literature, global evaluations theory, and transaction costs analysis, this study develops an integrative model of consumer trust in an e-retailer. Data for the study was collected using an online survey distributed via email to a national sample of 4,156 online consumers who were randomly drawn from a panel containing about 3 million people. Hypotheses were tested using structural equation modeling, multiple regression analysis, and multiple group analysis. Findings of the study imply that consumer trust in an e-retailer derives not only from a consumer's web experience but also from his/her experience outside the web. Specifically, a consumer's attitudes toward the key components of his/her entire online purchase experience (i.e., website design, fulfillment/reliability, privacy/security, and customer service) constitute the key drivers of consumer trust. Findings also indicate that trust isintrinsically beneficial. If a consumer trusts an e-retailer, he/she will come back in the future or even become loyal to the e-retailer. Further, findings suggest that though trust has a direct effect on future intentions and loyalty, part of its effect is conditional on its ability to reduce transaction costs. Additionally, findings of the study imply that as contextual factors, consumer dependence on an e-retailer confounds the effects of trust on future intentions and loyalty, and uncertainty surrounding online transacting environments moderates the effect of trust on future intentions. However, environmental uncertainty was not found to confound the effect of trust on loyalty. Finally, findings suggest that trust mechanisms underlying consumer-multi-channel e-retailer exchange relationship might be different from those underlying consumer-pure e-retailer relationship. Future research into this area is warranted.
Author: Johannes Karl Mühl
Publisher: Springer
ISBN: 3319040693
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Organizations consider trust as a pillar for successful operations in an increasingly global competitive environment. Some professionals go further and argue that in an economy trust is more important than natural resources. This book deals with ways to measure trust and its impact on organizational performance, as well as to understand the role of Management Accounting in creating trust. The author demonstrates that trust drives organizational performance, and reveals the key role of management accountants in facilitating the flow of trust between CEOs and line managers.
