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Author: Dennis E. Deuschl
Publisher: Routledge
ISBN: 0750679115
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Author: Dennis E. Deuschl
Publisher: Routledge
ISBN: 0750679115
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Author: Melis Ceylan
Publisher: GRIN Verlag
ISBN: 363800693X
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, course: Public Relations Management, language: English, abstract: INTRODUCTION As a result of globalization, the borders between the countries have started to disappear. The transportation became much more easier compared to the last century, even the last decade. There are many airplanes going to the other end of the world every single day (Business Week, 2005). Moreover, after the foundation of European Union, the permission of free flow of people between the member states; in other words, after the elimination of the borders, people do not prefer to go to their summer houses anymore, but to other countries in their spare times. All of these lead to the growth of the tourism sector. In today’s world, there are many kinds of tourism including; business and conference tourism, cultural and historical tourism, sex tourism, health tourism, spa, sports and adventure tourism, event tourism, and space tourism (L’Etang, Falkheimer, Lugo, 2007). In order to attract consumers to various choices in this highly competitive market, there are many marketing and management tools that shall be taken into consideration. The most important of these tools is public relations which play a role in constructing images of locations, activities and identities (Morgan and Pritchard, 2001) which will be discussed further. Public relations’ role is not only attracting visitors but also to keep them happy after they arrive (Wilcox, Ault, Agee and Cameron, 2000). Its primary purpose is to: “...effectively support other sales and marketing activities attempting to build up a positive image of a company and its products and services” (Roberts, 1993: 132). Furthermore, another role of public relations is to save money for the organisation by building relations with public that “constrain or enhance the ability of the organisation to meet its mission” (Grunig, cited in Deuschl, 2006).
Author:
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 64
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Book Description
Author: Dennis Deuschl
Publisher: Routledge
ISBN: 1136352228
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Author: D. Deuschl
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Marianna Sigala
Publisher: Ashgate Publishing, Ltd.
ISBN: 9781409420910
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
Author: J. Alf Bennett
Publisher: Juta and Company Ltd
ISBN: 9780702156366
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author: Muzaffer Uysal
Publisher: Psychology Press
ISBN: 1560245808
Category : Electronic books
Languages : en
Pages : 265
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Book Description
Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.
Author: Merly Fiscal Arjona
Publisher: Society Publishing
ISBN: 9781774072646
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Travel and Tourism Public Relations gives a global perspective on the public relations and introduces the readers to the travel and tourism industry. It talks about the transportation and its relationship with the public relations and discusses the prospects of public relations as a tool of marketing in the tourism industry. The book also talks about the impact of public relations and media on the tourism sector. Also discussed in the book is the awareness public relations create for the travel destinations, the ways to manage communication in a challenging situation, public relations at hotels, the challenges that come up in the management of tourists and the future of the travel and tourism industry.
Author: Will Arey
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 0
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Book Description
