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Author: Larry Kulchawik
Publisher: Page Publishing Inc
ISBN: 1634175077
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.
Author: Larry Kulchawik
Publisher: Page Publishing Inc
ISBN: 1634175077
Category : Business & Economics
Languages : en
Pages : 419
Get Book Here
Book Description
Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.
Author: Hendrik Van den Berg
Publisher: Routledge
ISBN: 131746754X
Category : Business & Economics
Languages : en
Pages : 681
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Book Description
Now in its third edition, this textbook covers all of the standard topics taught in undergraduate International Economics courses. However, the book is unique in that it presents the key orthodox neoclassical models of international trade and investment, whilst supplementing them with a variety of heterodox approaches. This pluralist approach is intended to give economics students a more realistic understanding of the international economy than standard textbooks can provide.
Author: Allan J. Kimmel
Publisher: OUP Oxford
ISBN: 0191557137
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
Author: Kate Gillespie
Publisher: Routledge
ISBN: 100043866X
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 918
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Book Description
Includes articles on international business opportunities.
Author: Nasim Yousaf
Publisher: AMZ Publications
ISBN: 9780976033318
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
In writing this book, the author has used over two and a half decades of his knowledge and experience in international trade. This is an extremely practical trade resource for new entrepreneurs, importers, exporters, business executives, students, and others. This publication guides entrepreneurs on how to import and export hand knotted oriental rugs. It also benefits affluent end-consumers as well as furniture and home furnishing retailers, who wish to avoid middlemen and purchase rugs directly from the source. "Import & Export of Hand Knotted Oriental Rugs" targets a worldwide audience. It is a must for anyone seeking knowledge in the business of rugs. This publication is divided into two parts. Part I: Export to U.S.A. Part I explains how to set up an import and export business and provides information on the rug market in the United States of America. It discusses import and export procedures, feasibility studies, business planning, marketing, types of companies, financing, finding US importers, trade shows and potential sources of selling in the USA, business travel, working with customers, international modes of payment (such as letters of credit), patents, production, shipping, and more. It provides information on hand knotted oriental rugs, the American area rug market, and trade statistics. Part II: Import from Pakistan Part II provides an introduction to Pakistan and takes you to the cities of Pakistan where rugs are manufactured by hardworking artisans and then exported to world markets. It covers topics such as culture, traveling to Pakistan, finding Pakistani exporters, and more. Entrepreneurs, including individuals, who are interested in importing from Pakistan and have little or no knowledge of the country, can certainly benefit from this part of the book. This book also provides useful web sites and other contact information in USA and Pakistan. The author's other published works include: . "Import &Export of Apparel & Textiles Part I: Export to USA Part II: Import from Pakistan" . "Allama Mashriqi & Dr. Akhtar Hameed Khan: Two Legends of Pakistan" . "Pakistan's Freedom and Allama Mashriqi: Statements, Letters, Chronology of Khaksar Tehrik (Movement), Period: Mashriqi's Birth to 1947" . Various articles on Allama Mashriqi and the Khaksar Tehrik, which have been published in Pakistani newspapers and are available on the author's web site .The author is currently working on additional books on international trade
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 624
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Book Description
Author: United States. Department of Commerce
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 408
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Book Description
Author: Harald Bathelt
Publisher: Oxford University Press, USA
ISBN: 0199643083
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author: S. Tamer Cavusgil
Publisher: Pearson Higher Education AU
ISBN: 1486006779
Category : Business & Economics
Languages : en
Pages : 679
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Book Description
Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.
