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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Sten Johansson
Publisher:
ISBN:
Category : Social sciences
Languages : en
Pages : 90
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Book Description
Author: Hans Grietens
Publisher: Leuven University Press
ISBN: 9789061869467
Category : Education
Languages : en
Pages : 364
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Book Description
In this book a study is presented on the attitudes of 12- to 20-year-old youngsters towards social limits, imposed by their social and educational environment by means of laws, rules, values, norms or expectations. The study is part of a research programme on the course and treatment of juvenile delinquency, which started at the Rijksuniversiteit Groningen during the eighties. Young people's attitudes towards social limits are assessed by the 'Standard Reaction Instrument'. A critical incident technique is used to elicit young people's knowledge, behavioral intentions and motivations in ten hypothetical situations including social limits. The instrument was administered from youngsters in secondary schools and from same-aged detained youngsters who have committed at least one criminal offence which has been recorded by police or judicial authorities. The responses of both groups are compared in order to test the validity of the instrument. Further, the relationship is tested between the youngsters' attitudes towards social limits and self-reported delinquent and aggressive behavior. Finally, a comparison is made between the responses of Flemish and Dutch youngsters. Starting point of the empirical study is a social psychological view on juvenile delinquency. In this view, which is based on the self-presentation paradigm developed by the sociologist Ervin Goffman and the early symbolic interactionists, juvenile delinquency is considered as a means of social communication towards significant others (parents, teachers, peers, society). Special attention is paid to the development, maintenance and management of social reputation by the juvenile delinquent.
Author: National Economic and Social Council
Publisher:
ISBN:
Category : Ireland
Languages : en
Pages : 200
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Book Description
Author: Nathalie Morel
Publisher: Policy Press
ISBN: 1847429246
Category : Political Science
Languages : en
Pages : 402
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Book Description
Since the late 1990s, new strategies concerning the role and shape of welfare states have been formulated, many of which are guided by a logic of social investment. This book maps out this new perspective and assesses both its achievements and shortcomings. In doing so, it provides a critical analysis of social investment ideas and policies and opens up for discussion many of Europe's most pressing concerns--such as an aging population, the current economic crisis, and environmental issues-- and whether social investment can provide adequate responses to these challenges.
Author: Anne Trebilcock
Publisher: International Labour Organization
ISBN: 9789221087441
Category : Economic policy
Languages : en
Pages : 402
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Book Description
This work brings together studies on the participation of employers' and workers' representatives in economic and social policy-making in a variety of contexts. A comparative analysis, eight-country chapters, and monographs on French-speaking Africa and Latin America cover both institutional settings and informal arrangements for tripartism.
Author: Amy Shields Dobson
Publisher: Springer
ISBN: 3319976079
Category : Social Science
Languages : en
Pages : 318
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Book Description
This book explores emergent intimate practices in social media cultures. It examines new digital intimacies as they are constituted, lived, and commodified via social media platforms. The study of social media practices has come to offer unique insights into questions about what happens to power dynamics when intimate practices are made public, about intimacy as public and political, and as defined by cultural politics and pedagogies, institutions, technologies, and geographies. This book forges new pathways in the scholarship of digital cultures by fusing queer and feminist accounts of intimate publics with critical scholarship on digital identities and everyday social media practices. The collection brings together a diverse range of carefully selected, cutting-edge case studies and groundbreaking theoretical work on topics such as selfies, oversharing, hook-up apps, sexting, Gamergate, death and grief online, and transnational family life. The book is divided into three parts: ‘Shaping Intimacy’, ‘Public Bodies’, and ‘Negotiating Intimacy’. Overarching themes include identity politics, memory, platform economics, work and labour, and everyday media practices.
Author: Atampugre, Gerald
Publisher: IWMI
ISBN:
Category : Architecture
Languages : en
Pages : 30
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Book Description
The report proposes a framework for assessing the sustainability of social-ecological landscapes (SEL) to be used by the West and Central African Food Systems Transformation (TAFS-WCA) initiative for research, planning, and implementation of its Work Package 3 (WP3). It builds on existing assessment frameworks from relevant fields (e.g., Eco agriculture, Agroecology, Integrated Landscape Management, etc.). At the center of a Sustainable Social-Ecological Landscape (SSEL) is the improvement of the management of land and the natural resource base in such a way that land use concurrently meets three goals: (i) provision of products (e.g., food) and services on a sustainable basis, (ii) support for sustainable livelihoods for all social groups and (iii) conservation of the full complement of biodiversity and ecosystem services. Globally, SSEL related approaches like eco-agriculture, agroecology, and landscape approaches are already being applied, with promising results, especially in places where food production, poverty alleviation, and conservation of biodiversity, water, and ecosystem services are all high priorities. However, a comprehensive framework for measuring/monitoring landscape status and performance vis-a-vis competing landscape uses and management interventions has not been given much priority in the literature. Different forms of land use, such as forestry, agriculture, extraction of minerals, conservation/protected areas, and settlements, are interdependent. Therefore, landscape performance and monitoring frameworks that focus exclusively on protecting natural resources or the intensification of agriculture and other land uses can only give an incomplete viewpoint/overview of landscapes with all their uses and stakeholders. Considering the SSEL goals above, a holistic conceptual framework for landscape-based assessment is needed; such a framework must consider the drivers and effects of land use and the individual management interventions as well as the complex interactions among different land uses and interventions across the landscape. The present study proposes the Drivers-Pressure-State-Impact-Response (DPSIR) framework for SEL. It is important to emphasize that this study recognizes that different individuals and organizations under the TAFS-WCA initiative may have different interests in understanding the status and performance of selected SELs. The research envisages two important applications of a framework for measuring and understanding SEL: i) it can facilitate inclusive decision-making by multiple stakeholders working in the same landscape by explaining interactions, synergies, and trade-offs among SSEL goals and landscape components, and ii) when SSEL-related management innovations are successful (or otherwise), the framework can help document the same, reinforcing the case for adopting and scaling up innovations.
Author: Epameinondas Katsikas
Publisher: Springer
ISBN: 3319472356
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
This book focuses on the accounting change processes that drive integrated reporting in the public sector. The Integrated Report is a tool that allows public sector entities to quantify and convey those aspects of their organization, strategy, governance and performance that lead to the creation of public value over time. To be successfully introduced, integrated reporting must follow a specific path of accounting change. The context in which public sector entities operate, and the unique relationship between the public sector and the environment, redefine the accounting process of change to deliver an integrated report. The authors provide a fresh look at integrated reporting on the basis of the accounting change processes that drive it, helping academics and practitioners to gain a deeper understanding of the challenges and benefits in terms of public value creation.
Author: David G. Gil
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 278
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Book Description
