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Author: Michael Carel Davel
Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 186
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Book Description
Author: Michael Carel Davel
Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 186
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Book Description
Author: 蔡文真
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: David Prakash
Publisher: BoD – Books on Demand
ISBN: 3756863514
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage of a large share of consumers' willingness to pay while avoiding losses from unsold products. Ultimately, this can lead to an increase in revenue and profit. However, the application of dynamic pricing comes with great challenges. In addition to the technological implementation, companies have to take into account that dynamic pricing can cause complex and unintended behavioral consequences on the consumer side. The key objective of this dissertation is to provide a deeper understanding of the impact of dynamic pricing on consumer behavior. To this end, this dissertation presents insights from four perspectives. First, how reference prices as a critical component in purchase decisions are operationalized. Second, how customers search for products priced dynamically, differentiated by business and private customers, as well as by different devices used for the search. Third, whether and how dynamic pricing influences the impact of internal reference prices on purchase decisions. Finally, this dissertation demonstrates that consumers perceive price changes as personalized in different purchase contexts, leading to reduced perceptions of fairness and undesirable behavioral consequences.
Author: Sajjad Najafi
Publisher:
ISBN:
Category :
Languages : en
Pages :
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We study a firm offering a line of vertically differentiated perishable products with fixed initial inventory over a finite sales season. Consumers arrive at the firm randomly and inspect products sequentially until they find a product to purchase (if any). Consumers evaluate each product in terms of its overall utility revealed to them. Each consumer incurs a positive cost to inspect a product and hence may stop the sequential search without inspecting all the available items. Upon a product's inspection, the utility of the product is known to the consumer, who then decides whether to continue the search. We formulate the firm's and consumer's problems using stochastic dynamic programming and determine the consumers' optimal search decision, the firm's optimal price to charge for each product at each time and the optimal sequence in which to show the products to consumers. We show that consumers' optimal stopping rule, under certain conditions, is myopic and takes a threshold structure. We show that it is optimal for the firm to sequence products in decreasing order of product quality. We show that, in some cases, it is optimal for the firm to increase a perishable product's price over time. This result is in stark contrast to the common result from the literature that prices for perishable products should be reduced over time. However, the fact that a consumer may not be able to see all products during the search can cause the opposite price behavior.
Author: Sahaj Sharda
Publisher:
ISBN: 9781641370806
Category :
Languages : en
Pages :
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Author: Rainer Schlosser
Publisher:
ISBN:
Category :
Languages : en
Pages : 33
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Book Description
We examine a special class of dynamic pricing and advertising models for the sale of perishable goods, including marginal unit costs and inventory holding costs. The time horizon is assumed to be finite and we allow several model parameters to be dependent on time. For the stochastic version of the model, we derive closed-form expressions of the value function as well as of the optimal pricing and advertising policy in feedback form. Moreover, we show that for small unit shares, the model converges to a deterministic version of the problem, whose explicit solution is characterized by an overage and an underage case. We quantify the close relationship between the open-loop solution of the deterministic model and the expected evolution of optimally controlled stochastic sales processes. For both models, we derive sensitivity results. We find that in the case of positive holding costs, on average, optimal prices increase in time and advertising rates decrease. Furthermore, we analytically verify the excellent quality of optimal feedback policies of deterministic models applied in stochastic models.
Author: Nan Chen
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
Dynamic pricing is increasingly popular in the perishable good markets, but its effect under competition is uncertain due to the potential for the prisoner's dilemma. I study profit and welfare implications of dynamic pricing techniques in a competitive setting. I construct a structural dynamic oligopoly model where capacitated firms compete in selling differentiated products over a finite horizon when facing demand fluctuations. I estimate the model in U.S. oligopolistic airline markets using an event of carrier exit and flight-level data. I find that (i) the ability to smooth demand fluctuations intensifies competition and benefits consumers substantially; (ii) the ability to price discriminate softens competition and allows firms to extract a substantial amount of consumer surplus.
Author: Rupal Rana
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: Srikanta Routroy
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Perishable products are now becoming more perishable due to an increase in the rate of technology innovation, changing customer behavior and increase in the number of competitors. Therefore, managing perishable products in the supply chain is quite difficult, and enhancing profit in perishable supply chain is not easy. As demand for perishable products is dependent on price, developing a pricing strategy is an important issue. In this paper, a generic model is proposed for one stage of perishable supply chain in a dynamic pricing environment, for developing pricing strategy in order to maximize profit. Genetic algorithm toolbox in MATLAB 7.8 is used to solve the problem.
Author: William Matthew Driegert
Publisher:
ISBN:
Category :
Languages : en
Pages : 134
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Book Description
This thesis investigates the application of Dynamic Pricing strategies at a manufacturer of continuous replenishment perishable goods. I begin with a discussion of Dynamic Pricing models, and select a mixed integer programming formulation as most applicable to the available systems and data of the target company. Cost formulations are built through a detailed analysis of current cost allocations within the company and actual costs when available. Revenue and price elasticity models are built from existing formulations. The continuous functions are then discretized through piece-wise approximations and input into a mixed integer program using production and pricing as the decision variables. The results were not entirely conclusive as sensitivity around the base values, particularly the price elasticity value, can create very different price path solutions. Greater stability is achieved through tightening the price ranges, but the suggested policy of always charging the maximum allowable price is not practical within the company's existing policies. For actual implementation, a much more thorough understanding of the price elasticity mechanism would be required.
