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Author: Nikolaos Boukas
Publisher: CABI
ISBN: 1789248752
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Author: Nikolaos Boukas
Publisher: CABI
ISBN: 1789248752
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 434
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Book Description
Author: Scott McCabe
Publisher: Routledge
ISBN: 1317936205
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author: Dennis J. Gayle
Publisher: Routledge
ISBN: 1317663128
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author: Gregory Ashworth
Publisher: Routledge
ISBN: 1135077223
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Author: Andaluna Borcila
Publisher: Routledge
ISBN: 1317807103
Category : Social Science
Languages : en
Pages : 229
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Book Description
With the televised events of 1989, territories of Eastern and Central Europe that had been marked as impenetrable and inaccessible to the Western gaze exploded into visibility. As the narratives of the Cold War crumbled, new narratives emerged and new geographies were produced on and by American television. Using an understudied archive of American news broadcasts, and tracing their flashes and echoes through travel guides and narratives of return written by Eastern European-Americans, this book explores American ways of seeing and mapping communism’s disintegration and the narratives articulated around post-communist sites and subjects.
Author:
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 178
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Book Description
Author: Paulo Afonso B. Duarte
Publisher: Springer Nature
ISBN: 9811967008
Category : Political Science
Languages : en
Pages : 810
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Book Description
This handbook offers readers various perspectives on globalization and multilateralism with Chinese characteristics. Its originality is derived from the hybrid approaches the handbook takes, where chapters provide complementary, intertwined, and multi-level analysis on the topic. Based on contributions of scholars and practitioners from a number of countries, the handbook helps readers to comprehend ongoing debates on the Belt and Road Initiative and global governance, within a shifting balance of world power, characterized by competing views between Western and Chinese norms, standards, values, and narratives. Split into three Parts, and consisting of 46 chapters, the handbook views globalization as comprehensive concept that benefits from the contributions of various disciplines such as geography, geo-economics, political science and international relations. In producing one of the most ambitious and updated outputs on the topic, the handbook as a whole seeks to discuss what globalization with Chinese characteristics looks like, and the role of the Belt and Road Initiative in this process.
Author: Edza Aria Wikurendra
Publisher: Edza Aria Wikurendra
ISBN: 6235696191
Category : Business & Economics
Languages : en
Pages :
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Book Description
McKinsey Global Institute, a global business and research agency, forecasts that Indonesia will be the 7th largest economy in the world by 2030. Further, Indonesia's economy will rise to fourth place by 2050, surpassing advanced economies such as Japan and Germany, according to Pricewaterhouse Coopers (PwC). To turn projections into reality, we need to have the ability to seize all opportunities that can provide economic benefits from various sectors, such as financial technology (Fintech), circular economy, bioenergy, tourism, disaster management, higher education, business, and Small Medium Enterprises (SMEs), agriculture, and other industries. In this book, we examine the economic activities of other countries in Asia and Europe to explore how they can add value to the Indonesian economy. The majority of the content in this book is based on academic research conducted by 25 authors from 5 countries, including several European Professors.
