Tourism Marketing and Management in the Caribbean (RLE Marketing) PDF Download
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Author: Dennis J. Gayle
Publisher: Routledge
ISBN: 1317663136
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author: Dennis J. Gayle
Publisher: Routledge
ISBN: 1317663136
Category : Business & Economics
Languages : en
Pages : 303
Get Book Here
Book Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author: Peter E. Murphy
Publisher: Channel View Publications
ISBN: 1845413229
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development. Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities. This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.
Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 1317929659
Category : Business & Economics
Languages : en
Pages : 733
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Book Description
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Author: Martha Honey
Publisher: Routledge
ISBN: 0429515294
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up shop in Florida and began selling winter cruises to the Caribbean targeting American retirees. For geopolitical reasons, the US initially excluded cruises to Cuba. This changed in 2016, following the historic Obama-Castro agreement to move towards diplomatic, trade and travel normalization. Cuba quickly became the Caribbean’s fastest growing cruise destination. This book considers the limited economic benefits of cruise tourism, its environmental and social impacts, and the effects of climate change, and "overtourism." Based on this analysis and case studies of key Caribbean and Mediterranean destinations, this book cautions against overdependence on cruise tourism and outlines reforms needed to bring more benefits and equity to Caribbean countries. It will be valuable to professionals, businesses, development agencies, NGOs, and academics interested in a sustainable cruise industry and the economic well-being of Caribbean island nations.
Author: Stephen F. Witt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 674
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Book Description
Author: Les M. Lumsdon
Publisher: Routledge
ISBN: 1136353690
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
'Advances in Tourism Research' is a series of monographs and edited volumes that presents state-of-the-art research findings, written and edited by leading researchers working in the wider field of tourism studies. These papers focus upon how tourism and transport will develop during the 21st century.
Author: Klaus Meyer-Arendt
Publisher: Routledge
ISBN: 1317645588
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This volume contains a collection of articles that include both case studies and theoretical insights applicable to the tourism development challenges of tropical coastal and island destinations throughout the world. Topics include the shortcoming of (eco)tourism in Madagascar, collaboration theory and successful multi-stakeholder partnerships on Indonesian resort islands, resilience theory and development pressures on a Malaysian island, results and implications of a detailed survey of cruise passengers in Colombia, perceptions of underdevelopment as limiting factors in Costa Rica, and conflicts of perception and reality through the literary myths of Pitcairn Island. This book was published as a special issue of Tourism Geographies.
Author: Dimitrios Buhalis
Publisher: Edward Elgar Publishing
ISBN: 9781800377479
Category :
Languages : en
Pages : 3904
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Book Description
The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. This is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. Bringing together a wealth of expertise, a team of international authors from all parts of the world shed light on the current state of tourism research and practice around the globe and provide unique insights into the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, the Encyclopedia is an invaluable resource for academics, students and practitioners and provides the ideal starting point for any research journey. The concise entries present an accessible and condensed overview of each topic and the selected references that follow each entry suggest directions for further detailed exploration. Key Features: - Over 1000 entries - Entries organized alphabetically for ease of navigation - Fully cross-referenced - Concise, structured entries by the world's foremost scholars in tourism - Selected references for further study - Inclusive global authorship team. Contact us for a quote.
Author: Dennis J. Gayle
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 270
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Book Description
This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization.
Author: Christopher P. Cooper
Publisher: Channel View Publications
ISBN: 9781873150443
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Drawing together some of the leading authors in tourism, this text provides state-of-the-art reviews of research in fields of tourism. The text also revisits classic reviews which first appeared in Progress in Tourism, Recreation and Hospitality Management series, over a decade before the publication of this title. Topics covered include gender, alternative tourism, urban tourism, heritage tourism and environmental auditing.
