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Author: World Tourism Organization
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 102
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Book Description
Author: World Tourism Organization
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 102
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Book Description
Author: Philip Pearce
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635646
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
Author: World Tourism Organization
Publisher:
ISBN:
Category :
Languages : en
Pages : 27
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Book Description
Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 40
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Book Description
This is part of the World Tourism Organization's programme of work "Qualitative reports on generating markets" and is largely based on data collected in the World Travel Monitor. It provides information about the amount of outbound tourism from Spain, and includes statistics on the destinations, accommodation, length of stay and expenditure.
Author: Norman Douglas
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Special interest tourism is one of the fastest growing segments within the tourism industry. A more mature travelling public is increasingly seeking experiences which satisfy a whole spectrum of interests. Accordingly, there is a need for new tourism products, services and experiences that cater to these markets. Special interest tourism incorporates various sectors such as regional, urban, community, environmental, cruise, heritage, cultural, sex and educational tourism, all of which are discussed in this new text.Special interest tourism products operate within a broad industry framework affecting the social, political, environmental and economic context of the tourism region and tourist market. The authors discuss special interest tourism strategies, policies and initiatives introduced in Australia and internationally. The text combines theory and industry applications to illustrate the diversity of tourism product and development as it relates to special interest tourism.
Author: Philip Pearce
Publisher:
ISBN: 9781911635628
Category :
Languages : en
Pages : 256
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Book Description
Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 42
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Book Description
Author: Ishmael Mensah
Publisher: Springer Nature
ISBN: 3030837114
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Author: Tourism Australia
Publisher: World Tourism Organization
ISBN: 9789284415069
Category : Indonesia
Languages : en
Pages : 0
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Book Description
Asia and the Pacific is not only a major tourism destination region but also an increasingly important tourism outbound market. This study, a collaborative project between Tourism Australia (TA) and the World Tourism Organization (UNWTO), aims to provide an up-to-date perspective of the major tourism trends in five key South-East Asian outbound markets: Indonesia, Malaysia, Singapore, Thailand and Vietnam. The report includes a regional overview in terms of tourism and travel patterns, a detailed, country-specific analysis and a comparative evaluation of current and future potential tourism generating countries.
