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Author: Noel Scott
Publisher: CABI
ISBN: 1786391899
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Author: Noel Scott
Publisher: CABI
ISBN: 1786391899
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Author: Rodrigues, Susana Serrano
Publisher: IGI Global
ISBN: 1522598871
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
As the planet’s natural resources continue to be depleted, society’s environmental awareness has grown. Businesses especially are being coerced into incorporating more sustainable approaches to carrying out their activities. Organizations that develop sustainable business strategies that deliver enhanced value by radically reducing material inputs and engaging consumers on circular economy will be well-positioned for success. Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy is an essential reference source that discusses implementing sustainable business strategies as well as economic policies for the modern business era. Featuring research on topics such as global business, urban innovation, and cost management, this book is ideally designed for managers, operators, manufacturers, academics, practitioners, policymakers, researchers, business professionals, and students seeking coverage on utilizing natural resources in the most sustainable way.
Author: Zheng Xiang
Publisher: Springer
ISBN: 3319442635
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Author: Sharda, Nalin
Publisher: IGI Global
ISBN: 1605668192
Category : Computers
Languages : en
Pages : 354
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Book Description
"This book presents innovative research being conducted into Travel Recommender Systems, travel related on-line communities, and their user interface design"--Provided by publisher.
Author: Roman Egger
Publisher: BoD – Books on Demand
ISBN: 3734759676
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.
Author: Bert Smit
Publisher: Routledge
ISBN: 1317217861
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
Author: Filipe Kostas
Publisher: Nova Science Publishers
ISBN: 9781634859202
Category : Economic development
Languages : en
Pages : 0
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Book Description
This book focuses on tourism sectors and models the latest trends in tourism activity while providing a new vision for contemporary tourism economy. Tourism is a sector confronting new challenges for advanced and developing economies. Despite global challenges, tourism continues to be a dynamic sector stimulating social and economic development. Moreover, many scientific challenges are identified in order to model and explain countries tourism sectors, regional and local conditions of tourism and territories sustainability. In addition, a set of models is provided in this book, contributing to a new vision for contemporary tourism economies, showing new tendencies in this sector and following a scientific approach concerning new policy design aimed at understanding and explaining a new philosophy carried out by governments in terms of the management of the tourism sector. On the other hand, the private sector of economic business opportunities considering the perspectives of tourism are also considered. This book serves as an excellent guide for agents either in public or private sector buildings on the associated scientific methodologies concerning their strategic planning. Therefore, the aim of the present book is to provide some contribution to the areas highlighted above.
Author: Marianna Sigala
Publisher: Springer Nature
ISBN: 9811646716
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Author: Michael Volgger
Publisher: Emerald Group Publishing
ISBN: 183867070X
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Author: Reiko Hillyer
Publisher: University of Virginia Press
ISBN: 0813936713
Category : History
Languages : en
Pages : 340
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Book Description
Although many white southerners chose to memorialize the Lost Cause in the aftermath of the Civil War, boosters, entrepreneurs, and architects in southern cities believed that economic development, rather than nostalgia, would foster reconciliation between North and South. In Designing Dixie, Reiko Hillyer shows how these boosters crafted distinctive local pasts designed to promote their economic futures and to attract northern tourists and investors. Neither romanticizing the Old South nor appealing to Lost Cause ideology, promoters of New South industrialization used urban design to construct particular relationships to each city’s southern, slaveholding, and Confederate pasts. Drawing on the approaches of cultural history, landscape studies, and the history of memory, Hillyer shows how the southern tourist destinations of St. Augustine, Richmond, and Atlanta deployed historical imagery to attract northern investment. St. Augustine’s Spanish Renaissance Revival resorts muted the town’s Confederate past and linked northern investment in the city to the tradition of imperial expansion. Richmond boasted its colonial and Revolutionary heritage, depicting its industrial development as an outgrowth of national destiny. Atlanta’s use of northern architectural language displaced the southern identity of the city and substituted a narrative of long-standing allegiance to a modern industrial order. With its emphases on alternative southern pasts, architectural design, tourism, and political economy, Designing Dixie significantly revises our understandings of both southern historical memory and post–Civil War sectional reconciliation.
