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Author: Kelley M. Skoloda
Publisher: Bloomsbury Publishing USA
ISBN: 031335488X
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Kelley Skoloda's twenty years of leading-edge work in brand marketing with major clients, explains how to connect with multi-minding women, gain their trust, and tap into their purchasing power. Multi-minding is a cultural phenomenon that is here to stay. A multi-minding woman, even if she appears to be relaxing in front of a late-night television show, reading a magazine in the pediatrician's office, or tackling a complicated analytic study at work, is at the same time thinking about and preparing for the other dimensions of her life. She's weighing the benefits of changing her 401k plan, plotting out her organic vegetable garden, ticking off birthday-party logistics, and longing for a neck massage. That's why one study shows women feel they are packing 38 hours of activity into a 24-hour period. But studies also show that most women feel marketers are ignoring their needs. That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers. Besides theory and insight, readers get how-tos and action items designed to ensure women view their brands favorably and hear the marketing message. The book also contains insiders' views of some of the most successful marketing-to-women campaigns of recent times. In short, Too Busy to Shop helps marketers understand multi-minding in depth—an essential task if they want to reach today's overloaded female consumer.
Author: Kelley M. Skoloda
Publisher: Bloomsbury Publishing USA
ISBN: 031335488X
Category : Business & Economics
Languages : en
Pages : 190
Get Book
Book Description
Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Kelley Skoloda's twenty years of leading-edge work in brand marketing with major clients, explains how to connect with multi-minding women, gain their trust, and tap into their purchasing power. Multi-minding is a cultural phenomenon that is here to stay. A multi-minding woman, even if she appears to be relaxing in front of a late-night television show, reading a magazine in the pediatrician's office, or tackling a complicated analytic study at work, is at the same time thinking about and preparing for the other dimensions of her life. She's weighing the benefits of changing her 401k plan, plotting out her organic vegetable garden, ticking off birthday-party logistics, and longing for a neck massage. That's why one study shows women feel they are packing 38 hours of activity into a 24-hour period. But studies also show that most women feel marketers are ignoring their needs. That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers. Besides theory and insight, readers get how-tos and action items designed to ensure women view their brands favorably and hear the marketing message. The book also contains insiders' views of some of the most successful marketing-to-women campaigns of recent times. In short, Too Busy to Shop helps marketers understand multi-minding in depth—an essential task if they want to reach today's overloaded female consumer.
Author: Roz Chast
Publisher: Simon and Schuster
ISBN: 1442440708
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
It's time for bed again, and Marco, a small red bird who lives with his (human) mother and father, simply has too much to do! He's got masterpieces to paint, underwater inventions to create, halfpipes to skate -- or better yet, inventions to create so that he can paint underwater while skateboarding at a world-class level! How can it possibly all get done? When one idea builds on top of another, and every object he encounters just screams inspiration, why would Marco ever want to put on his pajamas and brush his beak? With humor and a great deal of energy, this delightful new character from acclaimed illustrator Roz Chast will rev kids up and wear them out--just in time for bed.
Author: Kevin DeYoung
Publisher: Crossway
ISBN: 1433533413
Category : Religion
Languages : en
Pages : 130
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Book Description
Winner of the 2014 Christian Book of the Year Award "I'M TOO BUSY!" We've all heard it. We've all said it. All too often, busyness gets the best of us. Just one look at our jam-packed schedules tells us how hard it can be to strike a well-reasoned balance between doing nothing and doing it all. That's why award-winning author and pastor Kevin DeYoung addresses the busyness problem head on in his newest book, Crazy Busy — and not with the typical arsenal of time management tips, but rather with the biblical tools we need to get to the source of the issue and pull the problem out by the roots. Highly practical and super short, Crazy Busy will help you put an end to "busyness as usual."
Author: Brigid Schulte
Publisher: A&C Black
ISBN: 1408826690
Category : Biography & Autobiography
Languages : en
Pages : 380
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Book Description
______________________ 'Too much to do? Stop and read this' - Guardian 'For a fresh take on an eternal dilemma, Overwhelmed is worth a few hours of any busy woman's life – if only to ensure that she doesn't drop off the bottom of her own “To Do” list' - Mail on Sunday ______________________ In her attempts to juggle work and family life, Brigid Schulte has baked cakes until 2 a.m., frantically (but surreptitiously) sent important emails during school trips and then worked long into the night after her children were in bed. Realising she had become someone who constantly burst in late, trailing shoes and schoolbooks and biscuit crumbs, she began to question, like so many of us, whether it is possible to be anything you want to be, have a family and still have time to breathe. So when Schulte met an eminent sociologist who studies time and he told her she enjoyed thirty hours of leisure each week, she thought her head was going to pop off. What followed was a trip down the rabbit hole of busy-ness, a journey to discover why so many of us find it near-impossible to press the 'pause' button on life and what got us here in the first place. Overwhelmed maps the individual, historical, biological and societal stresses that have ripped working mothers' and fathers' leisure to shreds, and asks how it might be possible for us to put the pieces back together. Seeking insights, answers and inspiration, Schulte explores everything from the wiring of the brain and why workplaces are becoming increasingly demanding, to worldwide differences in family policy, how cultural norms shape our experiences at work, our unequal division of labour at home and why it's so hard for everyone – but women especially – to feel they deserve an elusive moment of peace. ______________________ 'Every parent, every caregiver, every person who feels besieged by permanent busyness, must read this book' - Anne-Marie Slaughter, author of Why Women Still Can't Have It All
Author: Jacqueline King
Publisher: Jacqueline King Arlington Heights Illinois 60004
ISBN: 1736832301
Category : Health & Fitness
Languages : en
Pages : 266
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Book Description
Are you interested in adopting a healthier lifestyle, reaching a healthy weight, or seeking answers for a physician prescribed diet? Or perhaps you are interested in scientific based nutrition advice. Do you find your busy lifestyle makes it difficult to eat healthy and exercise? If the answer to these questions is yes, then this book is for you! Putting healthy meals together with busy lifestyles can be tough and for many of us the Covid pandemic has made it even more difficult. Research has shown some Americans have gained an average of 20 pounds during Covid. Yet finding quick, easy solutions for meal planning, shopping, and preparation to stay healthy is a priority. Too Busy to Diet includes recipes, easy meal ideas, and sample menus. It is based on the fundamentals of good nutrition based on current research. Whether you want to learn about the health benefits of a plant-based diet, Mediterranean diet or need some tips to help you lose or maintain weight, our book can guide and support your efforts and help you feel your best. Too Busy to Diet is like having your own personal dietitian/nutritionist.
Author: Campbell Books
Publisher: Campbell Books
ISBN: 9781529016604
Category : Board books
Languages : en
Pages : 10
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Book Description
A novelty board book for young children about a busy shopping trip, with push, pull and sliding mechanisms.
Author: Tony Crabbe
Publisher: Grand Central Publishing
ISBN: 1455532975
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
A Success Best Book of 2015 Business psychologist Tony Crabbe outlines a unique three-step approach to combating one of the modern life's great problems: being too busy. BUSY is divided into four digestible sections-Mastery, Differentiation, and Engagement-that will teach readers how to switch from managing time to managing attention, how to transition toward a career strategy that doesn't hinge on productivity, how to think differently about success by re-engaging with what matters, and how to create the impetus, energy, and clarity to put all these changes into effect. Crabbe draws on entertaining psychological studies to show why we're getting it wrong at the moment and to develop a fresh new approach to taking back one's life from chaotic outside forces. Rarely has a book been more timely in both its scope and in its immediate impact.
Author:
Publisher:
ISBN:
Category : Blacksmithing
Languages : en
Pages : 356
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Book Description
Author: George Radley
Publisher: Austin Macauley Publishers
ISBN: 1528955048
Category : Fiction
Languages : en
Pages : 124
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Book Description
Greg had experienced a lot of personal problems in recent months, but he soon forgot about them when he met all the quirky characters at his local charity shop.
Author:
Publisher:
ISBN:
Category : Ford automobile
Languages : en
Pages : 558
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Book Description
