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Author: Hannah Gurman
Publisher: New Press, The
ISBN: 1595588256
Category : History
Languages : en
Pages : 306
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Book Description
The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.
Author: Hannah Gurman
Publisher: New Press, The
ISBN: 1595588256
Category : History
Languages : en
Pages : 306
Get Book Here
Book Description
The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.
Author: Robert J. Wilensky
Publisher: Texas Tech University Press
ISBN: 9780896725324
Category : History
Languages : en
Pages : 256
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Book Description
"Most important, there is no evidence that the good will built by U.S. doctors transferred to the South Vietnamese forces, and in fact the opposite may have been true: American programs may have emphasized the inability of the South Vietnamese government to provide basic health care to its own people. Furthermore, the programs may have demonstrated to Vietnamese civilians that foreign soldiers cared more for them than their own troops did. If that is the case, the programs actually did more harm than good in the attempt to win hearts and minds."--BOOK JACKET.
Author: Terry J. Mitchell
Publisher:
ISBN: 9780692148419
Category :
Languages : en
Pages : 360
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Book Description
This is a military memoir detailing the life and service of the author, which included a dual career with the U.S. Courts and the U.S. Army Reserve. He enlisted in the Army after college, served in Vietnam, joined the Army Reserve and received a direct commission. He later served in Somalia, Bosnia, and Iraq before retiring as a colonel.
Author: David S. Gilbert-Smith
Publisher:
ISBN: 9781904018537
Category : Leadership
Languages : en
Pages : 164
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Book Description
Leadership is the means by which all life, be it animal or human, survives and achieves in the world. Without it, we would simply descend into anarchy and chaos. This title describes the path to successful leadership, including methods and ideals towards self-development.
Author: Dan Hill
Publisher: Adams Business & Professional
ISBN: 9781592981823
Category : Brand name products
Languages : en
Pages : 0
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Book Description
For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.
Author: Ainsley, Claire
Publisher: Policy Press
ISBN: 1447344197
Category : Political Science
Languages : en
Pages : 210
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Book Description
Recent events such as the Brexit vote and the 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support? Based on the opinions and voices of lower and middle income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, it provides practical recommendations for political parties to reconnect with the electorate and regain trust.
Author: Scott James Braden
Publisher: Win Their Hearts
ISBN: 9780981758138
Category : Education
Languages : en
Pages : 122
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Book Description
If you are that rare breed of educator in whose heart beats a longing to connect with young people and satisfy their deep-seated longing for someone who will be a dream maker, someone who will come along side them and uncover the treasure hidden deep within, then you have found an unequaled tool that will guide you in doing just that. Win Their Hearts...Win Their Minds is all about caring enough to win your student's hearts, for if you win the heart of a child, you will be given the opportunity to win their mind.
Author: Aaron B. O'Connell
Publisher: University of Chicago Press
ISBN: 022626579X
Category : History
Languages : en
Pages : 387
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Book Description
American and Afghan veterans contribute to this anthology of critical perspectives—“a vital contribution toward understanding the Afghanistan War” (Library Journal). When America went to war with Afghanistan in the wake of 9/11, it did so with the lofty goals of dismantling al Qaeda, removing the Taliban from power, remaking the country into a democracy. But as the mission came unmoored from reality, the United States wasted billions of dollars, and thousands of lives were lost. Our Latest Longest War is a chronicle of how, why, and in what ways the war in Afghanistan failed. Edited by prize-winning historian and Marine lieutenant colonel Aaron B. O’Connell, the essays collected here represent nine different perspectives on the war—all from veterans of the conflict, both American and Afghan. Together, they paint a picture of a war in which problems of culture, including an unbridgeable rural-urban divide, derailed nearly every field of endeavor. The authors also draw troubling parallels to the Vietnam War, arguing that ideological currents in American life explain why the US government has repeatedly used military force in pursuit of democratic nation-building. In Afghanistan, as in Vietnam, this created a dramatic mismatch of means and ends that neither money, technology, nor weapons could overcome.
Author: Leslie R. Crutchfield
Publisher: John Wiley & Sons
ISBN: 1119413788
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
Author: Carlo Ancelotti
Publisher: Penguin UK
ISBN: 0241975387
Category : Biography & Autobiography
Languages : en
Pages : 283
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Book Description
Carlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favoured by many of his rivals. His understated style has earned him the fierce loyalty of players like David Beckham, Zlatan Ibrahimovic and Cristiano Ronaldo. In Quiet Leadership, Ancelotti reveals the full, riveting story of his managerial career - his methods, mentors, mistakes and triumphs - and takes us inside the dressing room to trace the characters, challenges and decisions that have shaped him. The result is both a scintillating memoir and a rare insight into the business of leadership.
