Author: Stephen Guise
Publisher: Selective Entertainment LLC
ISBN: 0996435433
Category : Health & Fitness
Languages : en
Pages : 315
Book Description
The brain resists dramatic behavioral shifts. Recognizing this and developing a strategy around it made the original Mini Habits the #1 selling self-help book in a number of countries. In Mini Habits for Weight Loss, you’ll discover that we also biologically resist such changes, which explains why most dieters and smoothie-cleanse aficionados lose weight in the short term, only to gain it all back (and more). Mini Habits for Weight Loss will show you how to make dietary changes in a sustainable, permanent way that doesn’t trigger biological or neurological resistance. It’s an advanced version of the method that made the original book a hit in 14 languages. The mini habits remain easy to implement, but the reasoning and supporting strategies are more sophisticated. This is by necessity, as weight loss factors are many and varied. All the suggestions in the book are rooted in extensive biological and neuroscience research.
Mini Habits for Weight Loss
Tiny Habits
Author: B. J. Fogg
Publisher: Harvest
ISBN: 0358003326
Category : Business & Economics
Languages : en
Pages : 317
Book Description
The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.
Publisher: Harvest
ISBN: 0358003326
Category : Business & Economics
Languages : en
Pages : 317
Book Description
The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.
Mini Habits
Author: Stephen Guise
Publisher: Selective Entertainment LLC
ISBN: 0996435425
Category : Self-Help
Languages : en
Pages : 206
Book Description
Discover the Life-Changing Strategy of This Worldwide Bestseller in 17 Languages! Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else Too When I decided to start exercising consistently 10 years ago, this is what actually happened: I tried "getting motivated." It worked sometimes.I tried setting audacious big goals. I almost always failed them.I tried to make changes last. They didn't. Like most people who try to change and fail, I assumed that I was the problem. Then one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs. My suspicions were correct. Is There A Scientific Explanation For This? As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout Mini Habits--we've been doing it all wrong. You can succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. Most popular strategies don't work well because they require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change. What's A Mini Habit? A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you! Aim For The First Step They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you won't do anything because it's too far away. But when you aim for the step in front of you, you might keep going and reach the moon. I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words. It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The Mini Habits system works because it's how our brains are designed to change. Note: This book isn't for eliminating bad habits (some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits in: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc. Lasting change won't happen until you take that first step into a strategy that works. Give Mini Habits a try. You won't look back.
Publisher: Selective Entertainment LLC
ISBN: 0996435425
Category : Self-Help
Languages : en
Pages : 206
Book Description
Discover the Life-Changing Strategy of This Worldwide Bestseller in 17 Languages! Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else Too When I decided to start exercising consistently 10 years ago, this is what actually happened: I tried "getting motivated." It worked sometimes.I tried setting audacious big goals. I almost always failed them.I tried to make changes last. They didn't. Like most people who try to change and fail, I assumed that I was the problem. Then one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs. My suspicions were correct. Is There A Scientific Explanation For This? As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout Mini Habits--we've been doing it all wrong. You can succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. Most popular strategies don't work well because they require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change. What's A Mini Habit? A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you! Aim For The First Step They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you won't do anything because it's too far away. But when you aim for the step in front of you, you might keep going and reach the moon. I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words. It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The Mini Habits system works because it's how our brains are designed to change. Note: This book isn't for eliminating bad habits (some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits in: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc. Lasting change won't happen until you take that first step into a strategy that works. Give Mini Habits a try. You won't look back.
The End of Overeating
Author: David A. Kessler
Publisher: Rodale
ISBN: 1605294578
Category : Health & Fitness
Languages : en
Pages : 354
Book Description
Uncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and sa
Publisher: Rodale
ISBN: 1605294578
Category : Health & Fitness
Languages : en
Pages : 354
Book Description
Uncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and sa
Lean Habits For Lifelong Weight Loss
Author: Georgie Fear
Publisher: Page Street Publishing
ISBN: 1624141137
Category : Health & Fitness
Languages : en
Pages : 210
Book Description
Simple, Everyday Habits for a Lifetime of Leanness If you feel like you've tried every fad diet in town and you're still carrying extra weight, Lean Habits is your answer. With easy tweaks to everyday decisions, you'll enjoy your meals, have tons more energy and most of all, you'll achieve long-term weight loss success without food restrictions. Georgie Fear is a registered dietitian and nutrition expert whose specialty is one-on-one coaching to help people lose weight permanently. Lean Habits is her personalized plan. It is not a diet; it's a lifestyle. Other diets that dictate calorie counting or food restrictions simply don't work because they're not sustainable. You lose the weight only to gain it back when you get sick of avoiding all your favorite foods. What does work are small, personalized changes to your lifestyle—like learning to sense when you are truly hungry, and recognizing the signs to stop eating at "just enough"— which lead to healthier eating habits that you practice every day. Lean Habits will help you understand your relationship with food, your habits that are keeping you from weight loss and how you can start listening to your body's real needs. Simple modifications will be your stepping-stones to a healthy life in which you lose weight while still eating the food you love. Georgie's strategy is founded on rock-solid modern scientific data and is accessible to everyone—even those who love chocolate. This is the weight-loss guide for real people, so, if you're ready to get started on your real-life weight loss journey, take a deep breath and let's get lean!
Publisher: Page Street Publishing
ISBN: 1624141137
Category : Health & Fitness
Languages : en
Pages : 210
Book Description
Simple, Everyday Habits for a Lifetime of Leanness If you feel like you've tried every fad diet in town and you're still carrying extra weight, Lean Habits is your answer. With easy tweaks to everyday decisions, you'll enjoy your meals, have tons more energy and most of all, you'll achieve long-term weight loss success without food restrictions. Georgie Fear is a registered dietitian and nutrition expert whose specialty is one-on-one coaching to help people lose weight permanently. Lean Habits is her personalized plan. It is not a diet; it's a lifestyle. Other diets that dictate calorie counting or food restrictions simply don't work because they're not sustainable. You lose the weight only to gain it back when you get sick of avoiding all your favorite foods. What does work are small, personalized changes to your lifestyle—like learning to sense when you are truly hungry, and recognizing the signs to stop eating at "just enough"— which lead to healthier eating habits that you practice every day. Lean Habits will help you understand your relationship with food, your habits that are keeping you from weight loss and how you can start listening to your body's real needs. Simple modifications will be your stepping-stones to a healthy life in which you lose weight while still eating the food you love. Georgie's strategy is founded on rock-solid modern scientific data and is accessible to everyone—even those who love chocolate. This is the weight-loss guide for real people, so, if you're ready to get started on your real-life weight loss journey, take a deep breath and let's get lean!
The Small Change Diet
Author: Keri Gans
Publisher: Simon and Schuster
ISBN: 1451608934
Category : Health & Fitness
Languages : en
Pages : 229
Book Description
THE ONLY “DIET” PLAN YOU WILL EVER NEED! No deprivation, no struggles. Just ten small changes that will transform your life. Keri Gans, spokesperson for the American Dietetic Association, shares her simple plan for weight-loss success that lasts a lifetime. The Small Change Diet isn’t about creating unrealistic, unsustainable rules—like counting calories, restricting choices, or eliminating entire food groups. It’s about turning smart habits into second nature. When it comes to achieving healthy, continued weight loss, the smallest adjustments often make the biggest impact. The key is mastering one new habit before expecting yourself to tackle another. Keri breaks each of the plan’s ten easy steps into even smaller, more manageable solutions. The best part is that you decide what to focus on and when you’re ready to move on. Take your time! Once you’ve made all ten changes, you’ll be healthier and thinner—for good!
Publisher: Simon and Schuster
ISBN: 1451608934
Category : Health & Fitness
Languages : en
Pages : 229
Book Description
THE ONLY “DIET” PLAN YOU WILL EVER NEED! No deprivation, no struggles. Just ten small changes that will transform your life. Keri Gans, spokesperson for the American Dietetic Association, shares her simple plan for weight-loss success that lasts a lifetime. The Small Change Diet isn’t about creating unrealistic, unsustainable rules—like counting calories, restricting choices, or eliminating entire food groups. It’s about turning smart habits into second nature. When it comes to achieving healthy, continued weight loss, the smallest adjustments often make the biggest impact. The key is mastering one new habit before expecting yourself to tackle another. Keri breaks each of the plan’s ten easy steps into even smaller, more manageable solutions. The best part is that you decide what to focus on and when you’re ready to move on. Take your time! Once you’ve made all ten changes, you’ll be healthier and thinner—for good!
Atomic Habits
Author: James Clear
Publisher: Penguin
ISBN: 0735211299
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Publisher: Penguin
ISBN: 0735211299
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Elastic Habits
Author: Stephen Guise
Publisher: Selective Entertainment LLC
ISBN: 9780996435475
Category : Health & Fitness
Languages : en
Pages : 238
Book Description
Habits That Bend Don't Break Why do so many sincere attempts to build good habits fail? We try our best to be consistent, but some days are better than others. Inevitably, we fail when "life happens," because each day we try to hit the same targets regardless of the situation. How, then, can we make our habits more resilient to the turbulence of life? By making them elastic.Most people associate "elastic" with yoga pants and rubber bands. But the word also means "resilient" - the ability to withstand pressure. Elastic materials are far more durable than rigid and brittle ones, which will shatter under the slightest pressure. The same is true for habits.Traditional habits are unchanging: the same behavior is done at the same time to the same level every day. They work well until the pressures of modern life break their rigid and brittle shell. Elastic habits are fluid: they can change their form and intensity to suit each unique day. They survive busy, tired, bad days. They thrive in better days. If you're tired of the repetitive and exhausting grind to develop good habits, it's time give your habits the refreshing superpower of elasticity. Read Elastic Habits now, and you'll soon discover the life-changing difference of good habits that adapt to your day.
Publisher: Selective Entertainment LLC
ISBN: 9780996435475
Category : Health & Fitness
Languages : en
Pages : 238
Book Description
Habits That Bend Don't Break Why do so many sincere attempts to build good habits fail? We try our best to be consistent, but some days are better than others. Inevitably, we fail when "life happens," because each day we try to hit the same targets regardless of the situation. How, then, can we make our habits more resilient to the turbulence of life? By making them elastic.Most people associate "elastic" with yoga pants and rubber bands. But the word also means "resilient" - the ability to withstand pressure. Elastic materials are far more durable than rigid and brittle ones, which will shatter under the slightest pressure. The same is true for habits.Traditional habits are unchanging: the same behavior is done at the same time to the same level every day. They work well until the pressures of modern life break their rigid and brittle shell. Elastic habits are fluid: they can change their form and intensity to suit each unique day. They survive busy, tired, bad days. They thrive in better days. If you're tired of the repetitive and exhausting grind to develop good habits, it's time give your habits the refreshing superpower of elasticity. Read Elastic Habits now, and you'll soon discover the life-changing difference of good habits that adapt to your day.
The 2-Day Diet
Author: Dr. Michelle Harvie
Publisher: Harmony
ISBN: 0804138419
Category : Health & Fitness
Languages : en
Pages : 370
Book Description
Lose weight fast with the international diet sensation. Diet two days a week. Eat a Mediterranean diet for five. The 2-Day Diet is easy to follow, easy to stick to, and clinically tested. Simply eat a low carb, high protein diet two days a week, and follow the classic Mediterranean Diet (now recognized as the gold standard in warding off heart disease) for the other five. The 2-Day Diet is designed to maximize weight loss, minimize muscle loss and keep you feeling full. It can have dramatic anti-aging and anti-cancer benefits. With this diet you can finally be slim, fit and healthy. With meal plans and 100 delicious and filling recipes. “A far more effective way to lose weight.” —Daily Mail “Put an end to 24/7 calorie counting.” —The Sun “Revolutionary and clinically proven.” —Good Housekeeping
Publisher: Harmony
ISBN: 0804138419
Category : Health & Fitness
Languages : en
Pages : 370
Book Description
Lose weight fast with the international diet sensation. Diet two days a week. Eat a Mediterranean diet for five. The 2-Day Diet is easy to follow, easy to stick to, and clinically tested. Simply eat a low carb, high protein diet two days a week, and follow the classic Mediterranean Diet (now recognized as the gold standard in warding off heart disease) for the other five. The 2-Day Diet is designed to maximize weight loss, minimize muscle loss and keep you feeling full. It can have dramatic anti-aging and anti-cancer benefits. With this diet you can finally be slim, fit and healthy. With meal plans and 100 delicious and filling recipes. “A far more effective way to lose weight.” —Daily Mail “Put an end to 24/7 calorie counting.” —The Sun “Revolutionary and clinically proven.” —Good Housekeeping
Why Diets Make Us Fat
Author: Sandra Aamodt
Publisher: Penguin
ISBN: 0698186664
Category : Health & Fitness
Languages : en
Pages : 303
Book Description
“If diets worked, we'd all be thin by now. Instead, we have enlisted hundreds of millions of people into a war we can't win." What’s the secret to losing weight? If you’re like most of us, you’ve tried cutting calories, sipping weird smoothies, avoiding fats, and swapping out sugar for Splenda. The real secret is that all of those things are likely to make you weigh more in a few years, not less. In fact, a good predictor of who will gain weight is who says they plan to lose some. Last year, 108 million Americans went on diets, to the applause of doctors, family, and friends. But long-term studies of dieters consistently find that they’re more likely to end up gaining weight in the next two to fifteen years than people who don’t diet. Neuroscientist Sandra Aamodt spent three decades in her own punishing cycle of starving and regaining before turning her scientific eye to the research on weight and health. What she found defies the conventional wisdom about dieting: ·Telling children that they’re overweight makes them more likely to gain weight over the next few years. Weight shaming has the same effect on adults. ·The calories you absorb from a slice of pizza depend on your genes and on your gut bacteria. So does the number of calories you’re burning right now. ·Most people who lose a lot of weight suffer from obsessive thoughts, binge eating, depression, and anxiety. They also burn less energy and find eating much more rewarding than it was before they lost weight. ·Fighting against your body’s set point—a central tenet of most diet plans—is exhausting, psychologically damaging, and ultimately counterproductive. If dieting makes us fat, what should we do instead to stay healthy and reduce the risks of diabetes, heart disease, and other obesity-related conditions? With clarity and candor, Aamodt makes a spirited case for abandoning diets in favor of behaviors that will truly improve and extend our lives.
Publisher: Penguin
ISBN: 0698186664
Category : Health & Fitness
Languages : en
Pages : 303
Book Description
“If diets worked, we'd all be thin by now. Instead, we have enlisted hundreds of millions of people into a war we can't win." What’s the secret to losing weight? If you’re like most of us, you’ve tried cutting calories, sipping weird smoothies, avoiding fats, and swapping out sugar for Splenda. The real secret is that all of those things are likely to make you weigh more in a few years, not less. In fact, a good predictor of who will gain weight is who says they plan to lose some. Last year, 108 million Americans went on diets, to the applause of doctors, family, and friends. But long-term studies of dieters consistently find that they’re more likely to end up gaining weight in the next two to fifteen years than people who don’t diet. Neuroscientist Sandra Aamodt spent three decades in her own punishing cycle of starving and regaining before turning her scientific eye to the research on weight and health. What she found defies the conventional wisdom about dieting: ·Telling children that they’re overweight makes them more likely to gain weight over the next few years. Weight shaming has the same effect on adults. ·The calories you absorb from a slice of pizza depend on your genes and on your gut bacteria. So does the number of calories you’re burning right now. ·Most people who lose a lot of weight suffer from obsessive thoughts, binge eating, depression, and anxiety. They also burn less energy and find eating much more rewarding than it was before they lost weight. ·Fighting against your body’s set point—a central tenet of most diet plans—is exhausting, psychologically damaging, and ultimately counterproductive. If dieting makes us fat, what should we do instead to stay healthy and reduce the risks of diabetes, heart disease, and other obesity-related conditions? With clarity and candor, Aamodt makes a spirited case for abandoning diets in favor of behaviors that will truly improve and extend our lives.