Author: Vanessa Ratten
Publisher: Springer Nature
ISBN: 9811614423
Category : Business & Economics
Languages : en
Pages : 169
Book Description
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
COVID-19, Technology and Marketing
Author: Vanessa Ratten
Publisher: Springer Nature
ISBN: 9811614423
Category : Business & Economics
Languages : en
Pages : 169
Book Description
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Publisher: Springer Nature
ISBN: 9811614423
Category : Business & Economics
Languages : en
Pages : 169
Book Description
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing
Author: Richard D. Czerniawski
Publisher:
ISBN: 9781733260800
Category : Business & Economics
Languages : en
Pages : 322
Book Description
This book tackles critical marketing errors, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, it addresses what all marketers and their organizations need to do to achieve smart marketing so it matters more.
Publisher:
ISBN: 9781733260800
Category : Business & Economics
Languages : en
Pages : 322
Book Description
This book tackles critical marketing errors, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, it addresses what all marketers and their organizations need to do to achieve smart marketing so it matters more.
List of Classes of United States Government Publications Available for Selection by Depository Libraries
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 384
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 384
Book Description
Monthly Catalog of United States Government Publications
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1426
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1426
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Monthly Catalogue, United States Public Documents
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1426
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1426
Book Description
Thunderbird Publicity Book
Author:
Publisher:
ISBN:
Category : Stunt flying
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Stunt flying
Languages : en
Pages : 92
Book Description
List of Classes of United States Government Publications Available for Selection by Depository Libraries
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages :
Book Description
Guide to U.S. Government Publications
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1784
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1784
Book Description
Future Marketing
Author: Jon Wuebben
Publisher:
ISBN: 9780692775066
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780692775066
Category :
Languages : en
Pages :
Book Description
Publishers, Distributors & Wholesalers of the United States
Author: R.R. Bowker company
Publisher:
ISBN: 9780835245449
Category : Book industries and trade
Languages : en
Pages : 2040
Book Description
Publisher:
ISBN: 9780835245449
Category : Book industries and trade
Languages : en
Pages : 2040
Book Description