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This Little Pinot Went to Market

This Little Pinot Went to Market PDF Author: Larry Lockshin
Publisher:
ISBN: 9780646947600
Category :
Languages : en
Pages :

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Book Description
Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.The 228-page book - published by Adelaide media company Newstyle Media - is now available in both digital and printed formats from $49.95.A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.If you are serious about the wine business you should have a copy of this book.