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Author: Gerard Unger
Publisher: Nai010 Publishers
ISBN: 9789462084407
Category : Design
Languages : en
Pages : 240
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Book Description
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.
Author: Gerard Unger
Publisher: Nai010 Publishers
ISBN: 9789462084407
Category : Design
Languages : en
Pages : 240
Get Book
Book Description
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.
Author: Raph Koster
Publisher: "O'Reilly Media, Inc."
ISBN: 1932111972
Category : Computers
Languages : en
Pages : 259
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Book Description
Discusses the essential elements in creating a successful game, how playing games and learning are connected, and what makes a game boring or fun.
Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Category : Design
Languages : en
Pages : 153
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Book Description
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Author: Meredith Davis
Publisher:
ISBN: 9780500290491
Category : Commercial art
Languages : en
Pages : 0
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Book Description
Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.
Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616894954
Category : Design
Languages : en
Pages : 156
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Book Description
Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.
Author: Keith Burgun
Publisher: CRC Press
ISBN: 1466554215
Category : Computers
Languages : en
Pages : 187
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Book Description
Despite the proliferation of video games in the twenty-first century, the theory of game design is largely underdeveloped, leaving designers on their own to understand what games really are. Helping you produce better games, Game Design Theory: A New Philosophy for Understanding Games presents a bold new path for analyzing and designing games.
Author: Gerard Anthony Unger
Publisher:
ISBN: 9789462084513
Category :
Languages : en
Pages :
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Book Description
Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today's digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume's extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world. Bron: Flaptekst, uitgeversinformatie.
Author: Ulysses Voelker
Publisher: Niggli
ISBN: 9783721209945
Category : Grids (Typographic design)
Languages : en
Pages : 176
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Book Description
A contemporary reference book on the principles and laws of visual communication as an introduction to practical design.
Author: Eric K. Bain
Publisher: Hastings House Book Publishers
ISBN:
Category : Art
Languages : en
Pages : 192
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Book Description
Author: Michael Harkins
Publisher: Routledge
ISBN: 1000059928
Category : Design
Languages : en
Pages : 157
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Book Description
This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger. The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.
