Theory and Practice of Rural Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Theory and Practice of Rural Marketing PDF full book. Access full book title Theory and Practice of Rural Marketing by Ravi Pathak. Download full books in PDF and EPUB format.
Author: Ravi Pathak
Publisher:
ISBN: 9789381938904
Category : Marketing
Languages : en
Pages : 296
Get Book Here
Book Description
Author: Ravi Pathak
Publisher:
ISBN: 9789381938904
Category : Marketing
Languages : en
Pages : 296
Get Book Here
Book Description
Author: Ramkishen Y.
Publisher: Jaico Publishing House
ISBN: 8179920852
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Author: Pradeep Kashyap
Publisher: Dreamtech Press
ISBN: 9788177225587
Category : Consumer behavior
Languages : en
Pages : 384
Get Book Here
Book Description
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Author: Pradeep Kashyap
Publisher:
ISBN: 9788177226355
Category :
Languages : en
Pages : 380
Get Book Here
Book Description
The Rural Marketing Book is India s most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. The application of conventional theory in practice; adaptation and innovations based on learning s and experience from the field.
Author: Rudani R.B.
Publisher: S. Chand Publishing
ISBN: 8121931681
Category : Business & Economics
Languages : en
Pages : 441
Get Book Here
Book Description
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Author: Balram Dogra
Publisher: Tata McGraw-Hill Education
ISBN: 9780070660007
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Amaravadi Venkata Ramana Acharyulu
Publisher: National Publishing House
ISBN: 9788180180279
Category : Marketing
Languages : en
Pages : 320
Get Book Here
Book Description
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
Get Book Here
Book Description
Author: U C Mathur
Publisher: Excel Books India
ISBN: 9788174466402
Category : Consumer behavior
Languages : en
Pages : 516
Get Book Here
Book Description
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author: Rajagopal
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 272
Get Book Here
Book Description
With reference to India.
