Author: Phil Dusenberry
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.
Author: Joanna K. Love
Publisher: University of Michigan Press
ISBN: 0472124323
Category : Music
Languages : en
Pages : 331
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Book Description
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Author: Addie Zierman
Publisher: Convergent Books
ISBN: 1601425465
Category : Biography & Autobiography
Languages : en
Pages : 258
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Book Description
In the strange, us-versus-them Christian subculture of the 1990s, a person’s faith was measured by how many WWJD bracelets she wore and whether he had kissed dating goodbye. Evangelical poster child Addie Zierman wore three bracelets asking what Jesus would do. She also led two Bible studies and listened exclusively to Christian music. She was on fire for God and unaware that the flame was dwindling—until it burned out. Addie chronicles her journey through church culture and first love, and her entrance—unprepared and angry—into marriage. When she drops out of church and very nearly her marriage as well, it is on a sea of tequila and depression. She isn’t sure if she’ll ever go back. When We Were on Fire is a funny, heartbreaking story of untangling oneself from what is expected to arrive at faith that is not bound by tradition or current church fashion. Addie looks for what lasts when nothing else seems worth keeping. It’s a story for doubters, cynics, and anyone who has felt alone in church.
Author: Jodi Picoult
Publisher: Simon and Schuster
ISBN: 1451635818
Category : Juvenile Fiction
Languages : en
Pages : 384
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Book Description
Told in their separate voices, sixteen-year-old Prince Oliver, who wants to break free of his fairy-tale existence, and fifteen-year-old Delilah, a loner obsessed with Prince Oliver and the book in which he exists, work together to seek his freedom.
Author: Kevin Wilson
Publisher: HarperCollins
ISBN: 0062913484
Category : Fiction
Languages : en
Pages : 210
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Book Description
A New York Times Bestseller • A Read with Jenna Today Show Book Club Pick! Named a Best Book of the Year by The New York Times Book Review, The Washington Post, People, Entertainment Weekly, USA Today, TIME, The A.V. Club, Buzzfeed, and PopSugar “I can’t believe how good this book is.... It’s wholly original. It’s also perfect.... Wilson writes with such a light touch.... The brilliance of the novel [is] that it distracts you with these weirdo characters and mesmerizing and funny sentences and then hits you in a way you didn’t see coming. You’re laughing so hard you don’t even realize that you’ve suddenly caught fire.” —Taffy Brodesser-Akner, author of Fleishman is in Trouble, New York Times Book Review From the New York Times bestselling author of The Family Fang, a moving and uproarious novel about a woman who finds meaning in her life when she begins caring for two children with a remarkable ability. Lillian and Madison were unlikely roommates and yet inseparable friends at their elite boarding school. But then Lillian had to leave the school unexpectedly in the wake of a scandal and they’ve barely spoken since. Until now, when Lillian gets a letter from Madison pleading for her help. Madison’s twin stepkids are moving in with her family and she wants Lillian to be their caretaker. However, there’s a catch: the twins spontaneously combust when they get agitated, flames igniting from their skin in a startling but beautiful way. Lillian is convinced Madison is pulling her leg, but it’s the truth. Thinking of her dead-end life at home, the life that has consistently disappointed her, Lillian figures she has nothing to lose. Over the course of one humid, demanding summer, Lillian and the twins learn to trust each other—and stay cool—while also staying out of the way of Madison’s buttoned-up politician husband. Surprised by her own ingenuity yet unused to the intense feelings of protectiveness she feels for them, Lillian ultimately begins to accept that she needs these strange children as much as they need her—urgently and fiercely. Couldn’t this be the start of the amazing life she’d always hoped for? With white-hot wit and a big, tender heart, Kevin Wilson has written his best book yet—a most unusual story of parental love.
Author: Mariana Enriquez
Publisher: Hogarth
ISBN: 0451495128
Category : Fiction
Languages : en
Pages : 225
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Book Description
The “propulsive and mesmerizing” (The New York Times) story collection by the International Booker–shortlisted author of The Dangers of Smoking in Bed and Our Share of Night—now with a new short story. The short stories of Mariana Enriquez are: “The most exciting discovery I’ve made in fiction for some time.”—Kazuo Ishiguro “Violent and cool, told in voices so lucid they feel spoken.”—The Boston Globe (Best Books of the Year) Electric, disturbing, and exhilarating, the stories of Things We Lost in the Fire explore multiple dimensions of life and death in contemporary Argentina. Each haunting tale simmers with the nation's troubled history, but among the abandoned houses, black magic, superstitions, lost loves and regrets, there is also friendship, compassion, and humor. Translated by the National Book Award-winning Megan McDowell, these “slim but phenomenal” (Vanity Fair) stories ask the biggest questions of life and show why Mariana Enriquez has become one of the most celebrated new voices in global literature.
Author: Timothy D. Taylor
Publisher: University of Chicago Press
ISBN: 0226791149
Category : History
Languages : en
Pages : 367
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Book Description
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
Author: Terry O'Reilly
Publisher: Catapult
ISBN: 1582436606
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Author: Don E. Schultz
Publisher: Routledge
ISBN: 1317475615
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Author: Bjørnstjerne Bjørnson
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 5747
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Book Description
The Big Christmas Basket: 200+ Christmas Novels, Stories, Poems & Carols (Illustrated) encapsulates the festive spirit through an unparalleled aggregation of works, embodying a diverse spectrum of literary forms. From the evocative poems of Wordsworth and Tennyson to the compelling narratives of Dickens and Twain, the collection offers a panoramic view of Christmas as not just a holiday, but as a multifaceted cultural phenomenon. The anthology distinguishes itself by including not only texts from the Anglophone literary canon but also translations of pivotal works by European authors such as Chekhov and Dostoevsky, fostering a richer understanding of the holiday's global significance and thematic diversity. The stories, carols, and poems delve into themes of love, charity, joy, redemption, and the quintessential human yearning for warmth and light during the winter solstice. The backgrounds of the contributing authors represent a confluence of the 19th and early 20th centuries most influential literary voices, each bringing their unique cultural contexts and aesthetic sensibilities to the anthology. The collection aligns with various historical and cultural movements, from Romanticism to Realism, offering readers a snapshot of the eras prevailing philosophies and societal norms. These varied voices coalesce to paint a comprehensive picture of the Christmas season, its universal appeal, and its capacity to inspire hope and reflection across different societies and epochs. Recommended for readers seeking to immerse themselves in the holiday spirit through a literary lens, The Big Christmas Basket serves as a testament to the enduring power of storytelling in celebrating human connections and the timeless values of generosity and goodwill. The anthology invites readers on a spellbinding journey through winter landscapes of the imagination, bridging historical gaps and cultural differences to reveal the common thread of humanity's shared traditions and aspirations during the festive season.
